Sweet Hospitality Group

Sweet Hospitality Group Catering & Concessions in New York City. A Dramatic Departure From Ordinary ...

09/30/2026

Our confections are carefully curated to enhance the theater-going experience: chewy sour gummies; decadent nonpareils; and sweet and salty chocolate-covered pretzels. There’s something for everyone with a sweet tooth, no matter how discerning. 

09/29/2026

Ginning up a cocktail with Aviation American Gin 🍸

📸: Cayla Zahoran

09/22/2026

Grab a bite before the show! Some of our theater bars offer small plates like this Caprese sandwich, so you don’t have to worry about your growling tummy interrupting your neighbor in the next row.  

📸: Cayla Zahoran

09/21/2026

DID YOU KNOW???

🥤🥤🥤🥤🥤🥤

You can enjoy your drink while you enjoy the show. All our refreshments can go into the theater with you, so you don’t have to sh***un a double-wine at intermission while waiting in line for the restroom. Plus, our cups are reusable, and you save money on refills. Cheers!



09/17/2026

🎶”Let’s all go to the lobby /
to get ourselves a treat…”🎶

Our bars have something for every palate, from classic concessions to unique refreshments, keeping the theater experience as it should be: sweet. Or salty. Or sour. 

09/15/2026

The drinks can go inside. 🍹🥤🎭

09/11/2026

Before the show starts, before the house opens, before the first ticket is scanned, we perfect our setup. 

Who doesn’t *love* being *served* a beautifully *mixed double?* In honor of the US Open, here’s a throwback to one of ou...
09/10/2026

Who doesn’t *love* being *served* a beautifully *mixed double?* In honor of the US Open, here’s a throwback to one of our tennis-themed cocktails: Lob it Like It’s Hot! 

09/09/2026

Giving the nation a new syncopation, or at least a delicious gin cocktail as summer draws to a close… 

07/17/2026

A toast to you — wherever you are in your week — from all of us at SHG. 🍸

Cheers to being YOU! Happy Pride Month from all of us at SHG! 🏳️‍🌈🏳️‍⚧️🍾
06/01/2026

Cheers to being YOU! Happy Pride Month from all of us at SHG! 🏳️‍🌈🏳️‍⚧️🍾

Congratulations to all the fabulous winners at last night’s Drama Desk Awards! There truly is no business like show busi...
05/18/2026

Congratulations to all the fabulous winners at last night’s Drama Desk Awards! There truly is no business like show business. 

📸:

Truly excited and delighted to have seen Olympic champion at last night — an inimitable American LEGEND! ⛸️🤩
05/01/2026

Truly excited and delighted to have seen Olympic champion at last night — an inimitable American LEGEND! ⛸️🤩

02/05/2026

Join SHG’s very own “Ice Cream Dream Team,” as they set out on a very serious R&D excursion to NYC’s Museum of Ice Cream.

Happy 40th Anniversary to Sweet Hospitality Group! 🎉 When Julie Rose began selling brownies at Lincoln Center in 1986, t...
01/14/2026

Happy 40th Anniversary to Sweet Hospitality Group! 🎉

When Julie Rose began selling brownies at Lincoln Center in 1986, there was no way of knowing how she would revolutionize the Broadway concessions industry, nor could she know how large her company would eventually grow. And now we are here, marking forty years of a sweet and surprising adventure. Thanks to everyone who has come along for the ride, and let’s keep the party going!

Cheers. 

🥂



📸:

10/17/2025

Spotted: a reusable cup program in action at New York City Center! Patrons can either keep their cups as souvenirs or drop them in this bin for a second life. 🎭

In partnership with Sweet Hospitality Group and Cup Zero, this initiative is designed to collect, sanitize, and reuse unwanted Broadway souvenir cups–helping reduce plastic waste across NYC theatres.

kicked off their season last weekend and we were there to bring the party!! Cheers to a spectacular lineup of shows and...
09/22/2025

kicked off their season last weekend and we were there to bring the party!! Cheers to a spectacular lineup of shows and to bringing everything SWEET to new places!

Another year at the Flea Market, our favorite day of the year!
09/21/2025

Another year at the Flea Market, our favorite day of the year!

It wouldn’t be summer without a trip to the ! Our team had a fabulous time providing concessions for the festival’s expl...
08/12/2025

It wouldn’t be summer without a trip to the ! Our team had a fabulous time providing concessions for the festival’s explosive 71st season!! Cheers to everyone involved!!

Address

1650 Broadway, Ste. 510
New York, NY
10019

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

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