Fern

09/25/2026

Olympia Weekend is here! 💪

Every year, the world's best convene at this incredible event and we're excited to partner with the Olympia team to bring this iconic global program to life in Las Vegas.

Fern is delivering across the city: elevating the expo floor, producing the graphics, and making every moment happen for participants, exhibitors, and fans. Our teams have worked closely together to create and experience that reflects the energy and vision of the Olympia brand.

And when it comes to the big stuff, we're right at home. In addition to our teams, Nth Degree is installing some of the most complex structures on the show floor, turning ambitious designs into reality with precision and strength worthy of Olympia Weekend.

Thanks to the entire team for delivering this amazing event. This will be the best Olympia Weekend yet!

09/17/2026

Is your event getting bigger, more complex, or harder to manage?

Our white paper, "When Does Your Event Need a General Contractor?," shares signs that your event may be ready for a national GC and what to look for in the right partner.

Explore ways to reduce complexity, support growth, and create a more consistent experience for exhibitors, attendees, sponsors, and your internal team.

Get the Guide: https://hubs.la/Q04xtqYc0

09/15/2026

What does it take to bring WVC to Music City for the first time? Almost 8,000 veterinary professionals — 60% of them brand new to WVC. Over 400,000 lbs of equipment. And a whole lot of teamwork. 🤠 🎸

Fern served as the event's national general contractor, overseeing the show floor from start to finish. Exhibitors felt the difference, stepping into a fully Fern FlexFrame show 💪 — elevated, turnkey booths built for first-timers and long-time partners alike.

Across three days of continuing education, entertainment, and exhibition, INVNT led event management from top to bottom — production and speaker management, the celebrations and festivals, and every detail that made the event feel like a full Music City experience. 🎉

On the ground, Nth Degree brought the premier labor that built the show from the ground up. And it took the full family of Nth Degree companies — INVNT, Fern, and Nth Degree together — working in lockstep for a seamless inaugural ex*****on.

Proud to have powered the first-ever WVC Nashville alongside Viticus Group and our Nth Degree family. Next stop: Vegas!

09/14/2026

Most growing events don't hit a breaking point all at once — it's a few more exhibitors here, a bigger footprint there, one more vendor to keep aligned. On their own, none of it feels like a big deal. Together, it's usually the first sign an event has outgrown how it's being run.

We wrote about what that shift actually looks like — and what tends to change once organizers spot it.

Check it out:

When you need a GC: the signs it’s time for a partner, not just more vendors, what to expect, and the questions to ask first — plus free guide.”

08/25/2026

How can association conferences create stronger member engagement?

Our white paper, Elevating Engagement with Impactful Conference Experiences, shares practical ideas for building more relevant, interactive, and meaningful event experiences.

Explore strategies for member-centered content, networking, technology, personalization, and post-event engagement.

Get the Engagement Guide: https://hubs.ly/Q04v73W60

08/18/2026

PegaWorld 2026 is a great example of what can happen when the right partners—and the right systems—come together.

One of the biggest transformations on the show floor was the creative use of Fern’s FlexFrame system and turnkey exhibits. Far beyond a standard booth package, FlexFrame was used in unique configurations throughout the Innovation Hub to create polished, branded environments that brought consistency to the experience while offering the flexibility to meet different needs across the space.

And it all came together through one united Nth Degree team. With INVNT at the helm, Nth Degree providing an experienced national labor force, and Fern stepping in for its first year as PegaWorld’s GC, the teams worked as true collaborative partners from planning through onsite ex*****on.

Transitioning an established event to a new GC is a big decision—and one many organizations understandably approach with caution. At PegaWorld, close collaboration, full transparency, fresh thinking, and seamless ex*****on helped make that transition a successful one while delivering a refreshed experience.

Take a look at the full case study to see how FlexFrame, turnkey solutions, creative design, labor, and integrated event support came together at PegaWorld 2026. https://hubs.la/Q04t6q430

08/12/2026

A great week at CEMA Summit 2026 — and an even better reminder of how much this industry benefits when smart, creative people come together to share ideas, challenge assumptions, and learn from one another.

Fern’s VP of Creative Services & Strategy, Angela Strahan, joined Amy Gattoni, Lisa Eagleson, Mark Mallchok, and Jennifer King for a packed session exploring a topic worth digging into: Because “they loved it” doesn’t mean it’s a strategy.

The panel brought together different perspectives from across the industry for a candid conversation about the choices we make, how we measure what works, and how we can continue creating more thoughtful, intentional experiences.

Beyond the session, CEMA Summit delivered plenty of great conversations, new ideas, laughs, connections, and inspiration to bring back to the work we do every day.

A big thank you to Angela’s fellow panelists and to CEMA for creating the space for conversations like these. We’re already looking forward to the next one.

08/05/2026

Behind every successful event is a network of people, facilities, and logistics working together to bring plans to life. Keeping that network running takes experience, precision, and a relentless focus on ex*****on.

Meet Julie Gustafson, Vice President, Depot Services.

With 29 years of experience in the events industry, Julie leads Fern's nationwide depot operations. She oversees the teams and facilities responsible for managing the inventory, assets, and operational readiness that support events across the country—ensuring our resources are in the right place, at the right time, and ready to deliver.

While much of her team's work happens behind the scenes, its impact is felt at every event. Julie's leadership helps create greater consistency, efficiency, and reliability across our operations, giving clients confidence that the details are covered so they can stay focused on creating exceptional event experiences.

We're grateful for Julie's dedication and the expertise she brings to every event we support.

07/29/2026

The best event partners bring more than operational expertise—they bring local insight backed by national strength.

For RCMA EMERGE, Fern paired the resources and experience of a nationwide general contractor with the on-the-ground knowledge needed to navigate a new destination with confidence. From venue expertise and exhibitor support to seamless onsite ex*****on, our team helped deliver an experience that supported organizers, exhibitors, and attendees every step of the way.

It's a great example of how the right partnership can simplify complexity, reduce risk, and create a stronger event experience from planning through move-out.

Take a look at the full case study to see how Fern helped support RCMA EMERGE—and why national reach combined with local expertise makes all the difference.
🔗 https://hubs.la/Q04pQPxN0

07/22/2026

Strong partnerships are at the heart of every successful event. That's why delivering an exceptional client experience isn't just a goal at Fern—it's how we do business.

Meet Robin Mullins, Senior Vice President, Client Experience.

Robin has been with Fern for 13 years and in the events industry for more than 20. He leads our client experience team, working alongside account management and show-site teams to ensure organizers receive proactive communication, trusted guidance, and consistent support throughout every stage of their event.

His leadership helps shape the way we partner with our clients—from understanding their unique goals to solving challenges before they become obstacles. By fostering collaboration across teams and keeping the client experience at the center of every decision, Robin helps ensure every event is delivered with the responsiveness, reliability, and attention to detail Fern is known for.

We're grateful for Robin's leadership and the lasting relationships he continues to build with clients and colleagues across the industry.