Repucom MICE

Repucom MICE Africa's premier sports & business events company.

Powered by Nielsen Sports SA's 20-year legacy, we deliver data-driven conferences, summits, and networking experiences for industry leaders.

Johannesburg was ELECTRIC. 🏑 Coach the Coaches brought the room to life, coaches leaning in, notebooks out, questions fl...
07/09/2026

Johannesburg was ELECTRIC. 🏑 Coach the Coaches brought the room to life, coaches leaning in, notebooks out, questions flying, coaches and Max holding nothing back on that panel. This is what happens when coaches who care about getting better show up in one room.

If you missed it, don’t miss the next one.

Stellenbosch, 11 September. Seats are moving fast. Are you in the room?

DM for enquiries

A room full of familiar faces, a few new ones, and a shared interest in where sport is headed.Nielsen Sports SA's Annual...
24/07/2026

A room full of familiar faces, a few new ones, and a shared interest in where sport is headed.

Nielsen Sports SA's Annual Breakfast: Reframing Sports Consumption brought the industry together for a morning of real dialogue, not just data on a slide.

Behind every detail, from the welcome to the last handshake, was one goal: making sure the people in that room felt it was worth their time. That's the work. Beyond the run sheet, beyond the logistics. The people.

Repucom M.I.C.E. produced the experience, built around the people it was for.

10/07/2026

Some briefs arrive already carrying weight. When Amy Fane Hervey brought us the vision for thefutureishuman.ai, it was clear this was not a conventional concept. It was a researched, deliberate argument for a different way of engaging with AI at a leadership level. Our role was to give that argument the right room.

Looking back, what stood out most wasn't the scale. It was how completely the room showed up for it. We delivered The Future is Human AI Accelerator at The Forum, Bryanston: a two-day immersive AI Accelerator, 150+ senior professionals, a completely full venue from day one, no barriers to participation.

Anchored by voices who understood the assignment.

Behind every session, every arrival, every transition, was a production team focused on one thing: removing friction so the experience could breathe.

Delivered alongside partners who matched the ambition: Hyundai Automotive South Africa, Heidrick & Struggles, Provantage, Lesaka Technologies Inc., Deep Tech Solutions and Millat Group.

Alignment between vision and delivery does not happen by accident. It is built in the preparation, tested in the rehearsal, and felt on the day.

Proud to have been part of bringing this to life.

09/07/2026

Two days. 25+ speakers. 100+ schools represented.

Looking back, what stood out most wasn't the numbers. It was the honesty in the room. We set out to create a space where the value of school and youth sport could be discussed openly: with data, with integrity, and with the kind of leadership that isn't afraid to ask hard questions.

What we didn't expect was how far that conversation would travel. The response went well beyond what we imagined, and that's a testament to everyone who showed up ready to engage.

To our partners and speakers: thank you for trusting us with the space, and for filling it with substance.

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