21/08/2026
Great ideas, valuable conversations and plenty to bring back to the office.
This week, the DIRECTIONS team attended SITE ANZ Incentivise Live in Sydney. A day dedicated to exploring what’s next for incentive travel and how our industry can create even greater value.
Our biggest takeaway? Incentive travel is much more than a reward.
When thoughtfully designed, it can motivate people, strengthen workplace culture, build relationships and create memories that last far longer than a transactional reward.
The team also came away thinking about:
✈️ Designing incentives for different generations and what genuinely motivates them
🤖 How AI is changing the way clients find and assess potential partners
🌏 The evolving role of incentive travel within business strategy
🌙 New possibilities for Sydney as its 24-hour economy develops
🤝 The importance of strong relationships between clients, agencies and suppliers
A big thank you to the Australia & New Zealand team for creating such a relevant and thought-provoking event.
It was also wonderful to reconnect with so many industry colleagues, friends and partners. Now we’re looking forward to turning those conversations and ideas into action for our clients.