Sharp Seating Company

Sharp Seating Company Sharp Seating is the official seating company for the Tournament of Roses Parade
www.sharpseating.com

As the Official Grandstand Seating Company for the Tournament of Roses® Rose Parade*, we build all of our own grandstands. The seats are sold at face value - we are not a ticket broker.

We are ONE DAY AWAY! 🌹✨ Be sure to reach out between 9am-5pm today for all your Rose Parade needs! ✨Add your tickets to ...
12/31/2025

We are ONE DAY AWAY! 🌹✨
Be sure to reach out between 9am-5pm today for all your Rose Parade needs!
✨Add your tickets to your wallet 🎟️
✨Make sure you have your parking pass
✨Review the clear bag policy and prohibited items
✨Have a MAGICAL time! 🪄

12/30/2025
12/30/2025

Rain is expected for this year’s Rose Parade. Umbrellas are not permitted along the parade route because they block the view for others. Rain jackets or ponchos are a great alternative so everyone can enjoy the show along the Parade route and ticketed seats.

12/30/2025
Our hours for this week! 🌹✨Reminder: Area 1 parking passes are PHYSICAL and must be picked up in our office by 6pm on th...
12/28/2025

Our hours for this week! 🌹✨
Reminder: Area 1 parking passes are PHYSICAL and must be picked up in our office by 6pm on the 31st.

We are in the home stretch! 🤭✨Rose Parade floats are decorated with so many interesting and creative materials and they ...
12/27/2025

We are in the home stretch! 🤭✨
Rose Parade floats are decorated with so many interesting and creative materials and they are all organic! 🍃🪾💐
See the floats this year! Visit our website to purchase tickets for the 2026 Rose Parade and Its Events. 🌹

12/27/2025
12/26/2025

Planning for your parade week in Pasadena? 🌹

Bandfest, Equestfest, Floatfest, and the Rose Parade—get your tickets through Sharp Seating Company, the only official ticket source for all Rose Parade events.

Secure your spots. Be part of the tradition!

We have programs!! 📚🌹✨Stop by our office in Pasadena to grab yours at $15 a piece! 🥳
12/25/2025

We have programs!! 📚🌹✨
Stop by our office in Pasadena to grab yours at $15 a piece! 🥳

✨What an incredible lineup of talent for the 2026 Rose Parade! 🎶🌹✨Who are you most excited to see? 🤭
12/22/2025

✨What an incredible lineup of talent for the 2026 Rose Parade! 🎶🌹
✨Who are you most excited to see? 🤭

Who are you rooting for January 1st? 🌹✨Make your plans for the 2026 Rose Parade and Its Events ASAP! 🥁🤭You don’t want to...
12/20/2025

Who are you rooting for January 1st? 🌹✨
Make your plans for the 2026 Rose Parade and Its Events ASAP! 🥁🤭
You don’t want to miss vs going head to head in Pasadena! 🏈

Address

1737 E Colorado Boulevard (In The Back)
Pasadena, CA
91106

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 5pm
Sunday 9am - 2pm

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As the Official Grandstand Seating Company for the Tournament of Roses® Rose Parade*, we build all of our own grandstands. The seats are sold at face value - we are not a ticket broker.