08/18/2026
This is a banner year for the floral industry as CalFlowers begins an exciting new chapter as the American Floral Alliance, which was celebrated at Fun N Sun convention, where these beautiful floral designs were displayed.
We’re especially proud to see this evolution as our wholesale company, Regional Farms, is a member of the organization—and even more proud of our owner, Lisa Filice, who serves as Co-Chair of the American Floral Alliance.
Lisa works tirelessly to champion the floral industry, bringing visibility to our profession, advocating for our businesses, and helping create opportunities for the industry to grow and thrive.
We’re proud to be part of this next chapter and excited for what’s ahead. Here’s to a stronger, more visible, and more connected floral industry. 🌸