10/12/2026
Sometimes you just take the L.
Here's something they don't teach you when you start a photography business.
You're the photographer, the editor, the accountant, the marketing department, the customer service representative, and apparently, the employee who needs to go back to elementary school for math.
Running a business is a learning experience, and sometimes those lessons come straight out of your own pocket.
You might miscalculate something, underestimate the time something takes, or completely overlook a detail that was right in front of your face.
And when that happens, you have two choices.
You can try to make it someone else's problem, or you can own it.
One thing I've learned is that accountability means more than saying, "My bad."
Sometimes it means honoring your word even when it costs you. Sometimes it means doing a little extra work without charging for it. Sometimes it means accepting that you made the mistake, so you're the one responsible for making it right.
And listen, nobody enjoys losing money. Especially when you're a small business owner and every dollar matters.
But I'd rather lose a little money than lose my integrity.
I'm not a perfect business owner. I'm still learning, still growing, and apparently still working on basic arithmetic.
At the end of the day, your reputation isn't just built on the beautiful work you deliver. It's built on how you handle things when you get them wrong.
Anyway, if anybody knows a good fifth-grade math tutor, send them my way. And apparently, my lesson today is that 4 to 9 is FIVE hours.
Thank you for coming to my TED Talk.
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