Milan Fashion Days

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Milan Fashion Days We create your unique story in the capital of fashion - Milan✨

Producer: .semenyuk

Gio Dress Gio dress by wael jamal , with Lana Verina Lana Verina⚜️ as Brand Producer, presented its collection at Milan ...
10/10/2026

Gio Dress Gio dress by wael jamal , with Lana Verina Lana Verina⚜️ as Brand Producer, presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

Gio Dress is a contemporary fashion brand that combines timeless elegance with modern style. With a strong focus on detail and craftsmanship, the brand creates fashion designed to transcend trends and allow each individual to express their personality through clothing.

The collection reflected a balance between classic sophistication and contemporary flair, presenting versatile pieces created for different occasions — from statement evening gowns to refined looks that combine comfort and elegance.

Gio Dress also places importance on sustainability, incorporating eco-conscious materials and responsible production practices wherever possible.

More than clothing, Gio Dress represents individuality, craftsmanship, and a modern approach to fashion. Its presentation at Milan Fashion Days highlighted the brand’s vision of accessible elegance, confident style, and timeless design.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo: Artur Hudenko | Fashion Photographer
Producer: Zoriana Semeniuk

Gio Dress Gio dress by wael jamal , with Lana Verina Lana Verina⚜️ as Brand Producer, presented its collection at Milan ...
10/10/2026

Gio Dress Gio dress by wael jamal , with Lana Verina Lana Verina⚜️ as Brand Producer, presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

Gio Dress is a contemporary fashion brand that combines timeless elegance with modern style. With a strong focus on detail and craftsmanship, the brand creates fashion designed to transcend trends and allow each individual to express their personality through clothing.

The collection reflected a balance between classic sophistication and contemporary flair, presenting versatile pieces created for different occasions — from statement evening gowns to refined looks that combine comfort and elegance.

Gio Dress also places importance on sustainability, incorporating eco-conscious materials and responsible production practices wherever possible.

More than clothing, Gio Dress represents individuality, craftsmanship, and a modern approach to fashion. Its presentation at Milan Fashion Days highlighted the brand’s vision of accessible elegance, confident style, and timeless design.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

International couture house ELSA FAIRY ELSA_FAIRY_COUTURE, founded by Ukrainian-born, Florida-based designer Iryna Mykyt...
10/10/2026

International couture house ELSA FAIRY ELSA_FAIRY_COUTURE, founded by Ukrainian-born, Florida-based designer Iryna Mykytiuk IRYNA ELSA , presented its new collection, THIS IS RED — New Chapter, on September 26, 2026, at the magnificent Palazzo Serbelloni during Milan Fashion Days.

After more than a decade dedicated to couture, Mykytiuk entered a new creative chapter — one expressed through one of fashion’s most powerful colors.

The collection explored red not as a single color, but as an emotion with many identities — romantic, powerful, dramatic, and fearless.

Deep crimson and scarlet appeared through sculptural couture silhouettes, voluminous skirts, cascading ruffles, handcrafted floral elements, asymmetric shapes, and dramatic trains. The collection combined the fantasy and craftsmanship traditionally associated with ELSA FAIRY with a stronger and more confident fashion language.

THIS IS RED — New Chapter became a story of transformation, growth, and the courage to change while remaining true to oneself.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo: Artur Hudenko | Fashion Photographer
Producer: Zoriana Semeniuk

International couture house ELSA FAIRY ELSA_FAIRY_COUTURE, founded by Ukrainian-born, Florida-based designer Iryna Mykyt...
10/10/2026

International couture house ELSA FAIRY ELSA_FAIRY_COUTURE, founded by Ukrainian-born, Florida-based designer Iryna Mykytiuk IRYNA ELSA , presented its new collection, THIS IS RED — New Chapter, on September 26, 2026, at the magnificent Palazzo Serbelloni during Milan Fashion Days.

After more than a decade dedicated to couture, Mykytiuk entered a new creative chapter — one expressed through one of fashion’s most powerful colors.

The collection explored red not as a single color, but as an emotion with many identities — romantic, powerful, dramatic, and fearless.

Deep crimson and scarlet appeared through sculptural couture silhouettes, voluminous skirts, cascading ruffles, handcrafted floral elements, asymmetric shapes, and dramatic trains. The collection combined the fantasy and craftsmanship traditionally associated with ELSA FAIRY with a stronger and more confident fashion language.

THIS IS RED — New Chapter became a story of transformation, growth, and the courage to change while remaining true to oneself.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

IAGONIADZE FASHION HOUSE Ia Goniadze Fashion House founded by desigenr Ia Goniadze Ia Goniadze 💎 presented the SILENT PO...
10/10/2026

IAGONIADZE FASHION HOUSE Ia Goniadze Fashion House founded by desigenr Ia Goniadze Ia Goniadze 💎 presented the SILENT POWER SS2027 collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

SILENT POWER was a contemporary high-fashion collection that brought together feminine inner strength, avant-garde silhouettes, and artisanal craftsmanship. Refined elements of Georgian cultural heritage gave the collection its distinctive identity.

The collection was inspired by an ethereal woman carrying a powerful inner energy. Her strength was not loud or aggressive — it was expressed through presence, character, and movement.

Its visual language was built on contrasts: structure and softness, strength and delicacy, protection and freedom.
Architectural tailoring, strong shoulders, corseted silhouettes, leather, classic jackets, long coats, and sculptural accessories created a powerful and contemporary image. In contrast, flowing volumes, translucent layers, and sculptural forms introduced lightness, movement, and femininity.

A distinctive design element throughout the collection was inspired by the traditional Georgian Chokha. Ia Goniadze reinterpreted the characteristic form and structure of its inset detail, transforming it into a contemporary design element that appeared across jackets, bags, corsets, and other pieces.

The Georgian reference remained subtle yet intentional — not as a reproduction of traditional costume, but as a modern interpretation of cultural heritage within an international high-fashion language.

The collection was expressed through a refined palette of black, silver, and beige, while handcrafted leather details and metal corsetry emphasized its sculptural and artisanal character.

SILENT POWER became a meeting point between contemporary high fashion, feminine energy, craftsmanship, and Georgian identity.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

ELWARD COLLECTION EC presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo S...
10/10/2026

ELWARD COLLECTION EC presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

ELWARD was born from a story — a story of love, loss, strength, and a new beginning.

Born in the UAE, ELWARD COLLECTION was created with the belief that every woman carries her own story, and that what she wears can become part of her confidence, identity, and journey forward.

The name ELWARD — الورد — “The Rose” represents something beautiful that continues to grow through every season. Like a rose, a woman may experience change, loss, new beginnings, and growth while preserving her beauty and strength.

This philosophy shaped the ELWARD silhouette:
Modesty without restriction.
Elegance without excess.
Confidence with freedom of movement.

Flowing fabrics, elongated lines, relaxed tailoring, and timeless forms became defining elements of the ELWARD aesthetic.

The presentation in Milan marked a new chapter for the brand — not a change in its identity, but an opportunity to share with an international audience where ELWARD was born, what it represents, and where its journey is heading.

Born from a story.
Grown with purpose.
Bloomed in Milan.
ELWARD COLLECTION: Every Rose Has a Story.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo: Artur Hudenko | Fashion Photographer
Producer: Zoriana Semeniuk

ELWARD COLLECTION EC presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo S...
10/10/2026

ELWARD COLLECTION EC presented its collection at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

ELWARD was born from a story — a story of love, loss, strength, and a new beginning.

Born in the UAE, ELWARD COLLECTION was created with the belief that every woman carries her own story, and that what she wears can become part of her confidence, identity, and journey forward.

The name ELWARD — الورد — “The Rose” represents something beautiful that continues to grow through every season. Like a rose, a woman may experience change, loss, new beginnings, and growth while preserving her beauty and strength.

This philosophy shaped the ELWARD silhouette:
Modesty without restriction.
Elegance without excess.
Confidence with freedom of movement.

Flowing fabrics, elongated lines, relaxed tailoring, and timeless forms became defining elements of the ELWARD aesthetic.

The presentation in Milan marked a new chapter for the brand — not a change in its identity, but an opportunity to share with an international audience where ELWARD was born, what it represents, and where its journey is heading.

Born from a story.
Grown with purpose.
Bloomed in Milan.
ELWARD COLLECTION: Every Rose Has a Story.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

We are delighted to congratulate Elfida Artinoff Elfida Artinoff , founder and creative visionary behind ELFIDA’S ATELIE...
08/10/2026

We are delighted to congratulate Elfida Artinoff Elfida Artinoff , founder and creative visionary behind ELFIDA’S ATELIER / GOTHAM COUTURE NYC, on being named an official Laureate of the Milan Fashion Awards 2026 in the prestigious category of Best Couture Designer. ✨

This distinguished recognition celebrates her exceptional artistic vision, masterful craftsmanship, and remarkable contribution to the world of contemporary couture.

The award marks another milestone in Elfida’s international journey, following her previous recognition as a Laureate in the Luxury Fashion Designer category at Monaco Fashion Days, held at the iconic Hôtel Hermitage Monte-Carlo.

Continuing to expand its presence on the global fashion stage, ELFIDA’S ATELIER / GOTHAM COUTURE NYC presented its SS2026 collection at the World Fashion Festival Dubai in October 2025. The brand has also gained international media recognition through features in L’Officiel, ELLE, Harper’s Bazaar, Marie Claire, FashionUnited, Madame Figaro, Gladys Magazine, LUXE Magazine Switzerland, Swiss Times, Gossip Stone, Times Square Chronicles, and other publications.

For Elfida Artinoff, fashion is more than design — it is an expression of freedom, transformation, and artistic alchemy.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

ELFIDA ATELIER NYC by ELFIDA ARTINOFF Elfida Artinoff presented the couture collection “Alchemized” at Milan Fashion Day...
08/10/2026

ELFIDA ATELIER NYC by ELFIDA ARTINOFF Elfida Artinoff presented the couture collection “Alchemized” at Milan Fashion Days on September 26, 2026, at the magnificent Palazzo Serbelloni.

Elfida Artinoff, Founder, Creative Director, and designer of Elfida’s Atelier, arrived in Milan with an impressive roster of models and influencers, bringing her distinctive couture vision to Milan Fashion Week.

Over the previous three years, Elfida Artinoff had strengthened her brand’s international presence through 11 fashion shows around the world. Her collections had appeared during New York Fashion Week, on Times Square billboards, at United Nations fashion events, and during Paris Fashion Week at prestigious venues including Hôtel Le Marois and Maison de l’Amérique Latine.

Her international journey also included Monaco Fashion Days during the Cannes Film Festival, where Elfida and her mentor and mother, Sima Artinoff, made their first red carpet appearance at the premiere of Woman and Child.

Her creative journey is deeply connected to family heritage, academic achievement, and an unwavering commitment to craftsmanship. A graduate of NYU and NYIT, Elfida combines artistic expression with the precision and discipline inherited from generations of her family.

Through the dramatic silhouette of a Gotham Couture opera coat ensemble, the Alchemized collection expressed the idea of turning the “lead” of life into “gold” — transforming challenge into beauty, strength, and creative expression.

ELFIDA’S ATELIER / GOTHAM COUTURE NYC brought this vision to Milan as a celebration of glamour, transformation, craftsmanship, and couture.

Key Hairstylist Wella: Aubrey Loots | Wella Global Top Artist | Hair Educator 
Hair & Backstage Team: Fashion For Futures Hair 
Key Hairstylist: Make-up 💄Parigi• Cannes• Milano•Roma •New York
Key MUA: MARINA | MAKEUP&HAIRSTYLES | ITALIA | ROMA | CANNES | MONACO
Chief of Beauty Team: Natacha Hemelsdael 
Photo:
Producer: Zoriana Semeniuk

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