05/28/2026
For Global Meetings Industry Day, Spark set out to showcase how events can be used as a direct revenue and business growth tool, what makes a strategy work, and what it takes to make an experience pay off.
We brought a different agenda to the conversation, and the community delivered:
- 160 people packed the room, showing a massive gap in the market for high-quality, affordable events. This was the solution.
- 25% of our attendance was non-industry, giving us the perfect opportunity to share the true business impact that events have with non-event people.
- Our partners rallied to make it happen, proving what is possible when people truly believe in a vision.
A big thank you to everyone who attended and allowed the stories to do the talking!