The Event Group

18/07/2025

"By weaving QR codes into live events, both organisers and sponsors are able to measure cost per engagement metrics, lead generation opportunities and post-event conversion tracking. They benefit from long-term value and improved customer engagement following the event. They can also use this data to compare return on investment and value with other types of traditional marketing and events. "

QR codes have the power to drive participation and engage audiences, writes Jenny Stanley.

17/07/2025

Why hire an event producer vs. a PR firm? Choosing to hire an event production company over a Public Relations firm can make a significant difference in the success of your company's event. While PR and events are interrelated, you’re PR specialists traditionally do not not have the necessary expertise to manage your events effectively. Here's why you might want to consider hiring an event production firm for your specific event needs:

1. Specialized Expertise: Event producers possess specialized skills and experience in organizing and executing events, ensuring every detail is covered.
2. Creative Vision: We bring creative ideas tailored to your event's objectives, enhancing attendee engagement and satisfaction.
3. Attention to Detail: We are adept at managing logistics and details that are essential for a seamless event experience.
4. Vendor Relationships: Event producers have established relationships with vendors, which can save time and money.
5. Crisis Management: Our expertise includes handling unexpected issues efficiently, minimizing potential disruptions.

If your goal is to create a memorable, well-executed event that aligns with your brand’s objectives, hiring an event producer is the better choice. We bring specialized skills, creativity, and logistical expertise that can make a significant difference in your event's success. If you need assistance with broader brand messaging and media relations, a PR firm can complement these efforts but may not replace the need for an event planner. www.eventgroup.ca

16/07/2025

Every Wednesday, we take a look at the wackiest event productions, hilarious blunders, and pure entertainment from the industry. Life of a glamourous event producer.

Mega event producer Cara Kleinhaut of Caravents spoke to the Council of Protocol Executives recently. She was introduced to the group by the moderator BizBas...

16/07/2025

Our OHF Backpack Giveaway 2025 is open for registration and will take place on Saturday August 9th. Check our website for more details on how to register at: www.owenhartfoundation.org

15/07/2025

We are living in a time when experiences hold greater significance than ever before. Brands are redefining event invitations as a portal to their narratives, igniting conversations, building excitement, and crafting shareable cultural moments that resonate long after the RSVP.

In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.

15/07/2025

Event Production Trends: Event production is an art and trends keep evolving rapidly. The Event Group ensures we keep up with trends in the industry through continuous learning and innovation. Some key areas we closely follow are:-
• Use of and elements like and to enhance attendee experience. Events are moving beyond traditional set ups towards more futuristic technological integrations.
• Sustainability and reducing wastage have become top priorities. From to and containers, planners are exploring eco-friendly options.
• Personalized and experiences are a growing trend where events cater to specific target segments through localized content and culturally relevant designs.
• Data insights and are helping planners deliver more targeted and effective campaigns. and can optimize almost every aspect from budgeting to staff allocation.
We at The Event Group strive to make every event a memorable and meaningful for participants through strategic planning, creative vision and passion for excellence. www.eventgroup.ca

14/07/2025

🛡️ Safety first, fun second! 🎉

Did you know that 70% of event planners say having a solid security plan is crucial for a successful event? 🚨 With the right precautions, you can ensure a stress-free experience for everyone involved!

From crowd control to emergency protocols, a good security strategy not only protects your guests but also boosts their confidence in your event. Fun fact: Events with visible security measures can increase attendee satisfaction by 25%! 🤝

What’s your top tip for keeping events secure? Drop it in the comments! 👇 Let’s keep our gatherings safe and sound! 🛡️✨
www.eventgroup.ca

13/07/2025

“It’s no longer just about proximity or access, it’s about purpose and connection. Social impact-driven VIP experiences are giving fans a way to be part of something bigger, alongside the artists they admire.”

From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.

13/07/2025

Individuals seek emotional engagement and can easily detect when a brand is merely executing a sales pitch. B2B events should embrace this by conveying their mission and message through immersive and concrete experiences. Attendees desire active participation and influence over the proceedings. They're not interested in passive observation; they want to be integrated into the event. Experiential gatherings offer precisely this opportunity.

For B2B event planners and event venues, the bar has been raised with experiential tech and activations. Find out what's needed to create memorable gatherings.

11/07/2025

"Every time you put on an event, you’re making a statement – whether you intend to or not. The way people experience your business in those moments says everything about your priorities, your culture, and your attention to detail."

This content is produced by a publishing partner of Open Mic.Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com.

10/07/2025

"Marriott Bonvoy is going the distance on social media to market its partnerships with major live events and franchises, such as F1, the NFL, and Beyoncé’s Cowboy Carter tour."

The brand uses social to drive buzz around partnerships with the NFL, Formula 1, and Beyoncé’s Cowboy Carter Tour

09/07/2025

Every Wednesday, we take a look at the wackiest event productions, hilarious blunders, and pure entertainment from the industry. Buckle up, folks - today we're diving into the sizzling world of event producer speak!

LAI creates a tribute to our meeting professional friends around the world. Did we miss any sh*t you say as a meeting planner? Comment below! ...