The Event Group

01/14/2026

Planning Tips: As you prepare for your upcoming event, it's important to carefully consider several key factors during the pre-planning stage. 1) Start Early: The sooner you begin planning, the better. Venues, entertainers, and suppliers book up quickly, so it's important to start the planning process early. 2) Set Goals: Clearly define the goals and objectives you want to achieve with the event. Understanding your key performance indicators will make it much easier to track and measure your return on investment. 3) Resources: To effectively plan your firm's event, first assess your available in-house resources. Identify any additional resources you may need to secure. Additionally, consider whether your team has the appropriate expertise and time to lead the event planning efforts. 4)Promotion: Develop a comprehensive promotion plan, regardless of whether your event is internal or external. 5) Build a Budget: Developing a comprehensive budget is crucial for event success, yet many events fail due to a lack of clear understanding about the required investment. https://www.eventgroup.ca/

01/13/2026

🌟 Let's make events accessible for everyone! 🎉

Did you know that nearly 1 in 5 people live with a disability? 🤔 Ensuring your events are inclusive can open doors to new opportunities and connections! From wheelchair ramps to sign language interpreters, small changes can make a BIG difference!

Fun fact: Accessible events can boost attendance by up to 30%! 📈✨ So why not reach more people and create a welcoming atmosphere for all?

What’s your favorite tip for making events more inclusive? Drop it in the comments! 👇 Let’s share the love! 💖
https://www.eventgroup.ca/

01/10/2026

💡 Let there be light! ✨

Did you know that 70% of event attendees say lighting impacts their overall experience? 🎉 The right lighting can set the mood, highlight key areas, and even make your event Insta-worthy! 📸

From soft, warm glows for intimate gatherings to vibrant, colorful lights for parties, the possibilities are endless! Fun fact: Good lighting can actually improve focus and engagement by up to 30%! 🔦

What’s your go-to lighting trick for events? Share your ideas in the comments! 👇 Let’s brighten up our planning game! www.eventgroup.ca

01/09/2026

TEG Trends: Recent years have heightened awareness of mental and physical well-being, prompting event organizers to integrate wellness elements into their programs. This includes relaxation zones, mindfulness activities, and health-conscious catering. By prioritizing attendee well-being, organizers can enhance satisfaction and foster a positive, healthy event environment.
https://www.eventgroup.ca/

01/08/2026

🎉 Ready to take your corporate event to the next level? 🌟

Did you know that 85% of businesses say that face-to-face meetings help build stronger relationships? 🤝 Whether it’s a team-building retreat, a product launch, or a holiday party, planning can make or break the experience!

From venue selection to catering, every detail counts! Here’s a fun fact: companies that invest in good event planning see a 20% increase in employee morale! 💼✨

So, what’s your next big event idea? Share it in the comments! 👇 Let’s get the creative juices flowing! https://www.eventgroup.ca/

01/07/2026

Why Corporate Events? Event planning is an integral component of any comprehensive marketing mix. Strategically crafted events provide valuable opportunities to engage with target audiences, generate brand awareness, and ultimately drive a positive return on investment. By investing resources into well-planned events, companies can create immersive experiences that showcase their products or services, foster meaningful connections with potential customers, and differentiate themselves from competitors in the marketplace. Successful events not only captivate attendees but also generate buzz and word-of-mouth marketing that extends far beyond the event itself. In today's experience-driven economy, integrating event planning into the marketing mix has become a strategic imperative for building brand loyalty and driving business growth.
https://www.eventgroup.ca/

01/06/2026

Event Tech Trends: We are seeing a wave of exciting advancements in event technology that is changing how we plan, execute, and experience events.

3D Mapping & Lighting: Event planners are harnessing the power of 3D mapping and advanced lighting to transform even the most ordinary convention spaces into unique, unforgettable environments. Imagine a New York-themed event with the entire city skyline displayed across the walls - a truly immersive experience.

Sustainability: Event planners can significantly amplify their positive environmental impact by implementing green strategies, such as selecting sustainable venues, managing waste responsibly, leveraging technology to reduce carbon footprints, optimizing transportation, & engaging participants in eco-friendly initiatives.

VR and AR: Virtual & augmented reality continue to evolve, offering increasingly impressive capabilities. Organizers can now take clients on thrilling test drives of the latest sports cars through a new virtual neighborhood.

Social Engagement: Events offer a highly effective channel for engagement, providing numerous touchpoints to connect with attendees. Strategies like live streaming, sharing user-generated content, and leveraging event hashtags can foster real-time engagement & grow online awareness.

Chatbots: Large concerts & conferences are already incorporating chatbots, & attendees are becoming more comfortable interacting with these AI assistants. Chatbots can provide event information, local recommendations, speaker updates, & answer FAQs, enhancing the overall attendee experience.

Mobile Apps: With most attendees carrying smartphones, event-specific mobile apps have become a staple. These apps facilitate more personalized, interactive, and engaging experiences, allowing attendees to access customized agendas, real-time updates, networking opportunities, and more.
Event production is an art and trends keep evolving rapidly. The Event Group ensures we keep up with top trends in the industry through continuous learning and innovation.
https://www.eventgroup.ca/

01/03/2026

Staff Events: "Boost Morale & Productivity: Plan a Corporate Event for Your Staff " Planning an event for your staff isn’t just about fun; it’s a strategic move that can transform your workplace culture!

Boost Morale: Gatherings foster a sense of belonging and appreciation. When employees feel valued, their motivation soars!

Enhance Collaboration: Events create opportunities for team bonding, breaking down silos and encouraging open communication across departments.

Spark Creativity: A change of environment can inspire fresh ideas. Let your team brainstorm while enjoying a relaxed atmosphere!

Promote Work-Life Balance: Offering fun activities demonstrates that you care about employees' well-being. A happy team is a productive team!

Strengthen Retention: Investing in your workforce through events shows commitment, leading to increased loyalty and reduced turnover.

Ready to plan an unforgettable event? Let's create memories that matter! https://www.eventgroup.ca/

01/02/2026

The FIVE C's in planning: When crafting corporate event agendas, planners should prioritize the Five C’s concept, coordination, control, culmination, customization, and closeout.
Concept: Consider the target audience, the purpose of the event, and the desired theme. Outline the key details, including who the event is for, what will take place, why it's being organized, and how it will be executed.
Coordination: Once you've conceptualized the event, promptly coordinate the key details - the date, time, and location. Nailing down these logistics quickly is crucial, allowing your marketing team to begin rolling out pre-event promotional content.
Control: As the event planner, you have the power to shape the attendee experience. It is your responsibility to ensure that every element of the event is logistically viable and can be successfully executed.
Culumination: This is the moment you've been planning for. Now, you must stay focused on every detail to ensure the event runs smoothly from start to finish. Make sure your team knows their assignments, and have backup plans ready to go.
Closeout; The final step encompasses all your post-event tasks, including following up with vendors, gathering and providing feedback, and implementing your post-event engagement strategy. https://www.eventgroup.ca/

01/01/2026

🎉🌟 Happy New Year, everyone! 🎊✨ As we step into this new chapter, let’s embrace fresh beginnings and cherished traditions. May your hearts be filled with joy, laughter, and love! 🍾🥂 Here’s to new adventures and unforgettable memories in 2024! 🎆❤️ Wishing you all abundance and happiness!

01/01/2026

Décor Trends

Event décor trends have been evolving over the years with creative and sustainable materials rising to the forefront 🎈🎊. Some of the hottest trends for upcoming events include:

• Using greenery as decoration. Features like potted plants, living walls, and hanging vines are stylish, eco-friendly options.

• Upcycled decorations crafted from recycled materials. Upcycled decor like wine bottle vases, mason jar luminaries, and papier-mâché sculptures add a unique touch.

• Light-up décor. String lights, illuminated balloons, and neon signs infuse any event with a pop of lively color and visual interest at night.

• Funky, geometric shapes. Geometric décor like triangle banners, hexagon garlands, and circular mirrors bring order, balance and modeness to the space.

• Customized, personalized elements. Specialty printed napkins, personalized cocktails, and monogrammed items tailored to guests make events feel intimate and bespoke.
https://www.eventgroup.ca/

12/31/2025

Here are some inspiring ideas that are definitely worth considering.

Here’s a look at some steal-worthy ideas we spotted in December 2025.