The Event Group

The Event Group We partner with our clients to understand their goals and objectives, to design luxury events that are on brand and get a return on their event investment.

By taking a strategic, client-centric approach, The Event Group crafts memorable experiences that evoke emotion, spark conversation, and inspire social sharing. In a time where we are increasingly flooded with information and it is challenging to get a message across, The Event Group takes a thoughtful and strategic approach to develop memorable experiences that stir up emotions, conversations, an

d shareable moments. Since 1997, The Event Group has been specializing in producing innovative, sophisticated, personalized, and cutting-edge events across Canada. The Event Group event producers have backgrounds in theater, film, concert production, media, and brand marketing. Through its deep experience and countless productions, The Event Group understands that to truly engage a guest, ideas must be fully realized down to the smallest detail. The Event Group has worked with a variety of clients, including corporations, non-profit organizations, and private stakeholders. We have a deep understanding of the challenges and opportunities that come with producing your event, and we are confident that we can deliver the results you are looking for. No detail is overlooked when we present an immersive event experience for your guests. The Event Group producers have complementary skills in the areas of:

• Event Management
• Audio and Visual Production
• Set, Stage, Décor, and Design
• Strategic Planning
• Conference and Trade Show Logistics
• Experimental Marketing
• Headliner and Local Entertainment Booking
• Venue Management
• Transportation Management
• Food and Beverage Operations
• Supplier Negotiation and Management
• Budget Forecasting and Management
• Media Planning, Public Relations, and Social Media
• Keynote Speaker Production
• Sponsors Recognition Programing
• Sustainable Event Design
• Event Security Planning

🎉 Happy Entrepreneurs’ Day! 🎉 Today, we celebrate the trailblazers who turn dreams into reality! 🌟 Let's honor innovatio...
11/18/2025

🎉 Happy Entrepreneurs’ Day! 🎉 Today, we celebrate the trailblazers who turn dreams into reality! 🌟 Let's honor innovation, resilience, and the spirit of entrepreneurship that drives us forward. Share your journey and inspire others! Together, let's raise a toast to creativity & success! 🥂💼

Staff Events: "Boost Morale & Productivity: Plan a Corporate Event for Your Staff " Planning an event for your staff isn...
11/18/2025

Staff Events: "Boost Morale & Productivity: Plan a Corporate Event for Your Staff " Planning an event for your staff isn’t just about fun; it’s a strategic move that can transform your workplace culture!

Boost Morale: Gatherings foster a sense of belonging and appreciation. When employees feel valued, their motivation soars!

Enhance Collaboration: Events create opportunities for team bonding, breaking down silos and encouraging open communication across departments.

Spark Creativity: A change of environment can inspire fresh ideas. Let your team brainstorm while enjoying a relaxed atmosphere!

Promote Work-Life Balance: Offering fun activities demonstrates that you care about employees' well-being. A happy team is a productive team!

Strengthen Retention: Investing in your workforce through events shows commitment, leading to increased loyalty and reduced turnover.

Ready to plan an unforgettable event? Let's create memories that matter! https://www.eventgroup.ca/

Martin Short graced the stage in Calgary on Saturday, November 15th, to support the Owen Hart Foundation's 26th annivers...
11/17/2025

Martin Short graced the stage in Calgary on Saturday, November 15th, to support the Owen Hart Foundation's 26th anniversary of community humanitarian work. Martin, known for his incredible talent and compassionate spirit, contributed to an unforgettable event. Heartfelt thanks to all the supporters, sponsors, and the OHF committee for making this memorable evening possible.

www.eventgroup.ca

Thank you Calgary, another successful event in support of the Owen Hart Foundation
11/16/2025

Thank you Calgary, another successful event in support of the Owen Hart Foundation

Nov 15th 🎤✨ Get ready, Calgary! Legend of comedy, Martin Short, is hitting the stage to bring his iconic stand-up perfor...
11/15/2025

Nov 15th 🎤✨ Get ready, Calgary! Legend of comedy, Martin Short, is hitting the stage to bring his iconic stand-up performance to our city! Join us for a night of laughter and unforgettable moments as he showcases his unique brand of humor that has spanned decades.
🌟 But that's not all! This incredible event supports the Owen Hart Foundation, dedicated to making a positive impact in our community. With every laugh you share, you're also contributing to a great cause!
🗓️ Date: Nov 15
📍 Location: Calgary Jubilee
🎟️ Tickets: Ticketmaster
Don't miss out on this fantastic opportunity to see Martin Short live and support a meaningful cause. Grab your friends, and let’s make some memories!

https://www.ticketmaster.ca/owen-hart-foundation-presents-an-evening-calgary-alberta-11-15-2025/event/110062A8D90E4C28

🎉 Happy Children’s Day! 🎈 Today, we celebrate the joy, innocence, and creativity of our little ones! 🌟 Let’s cherish the...
11/14/2025

🎉 Happy Children’s Day! 🎈 Today, we celebrate the joy, innocence, and creativity of our little ones! 🌟 Let’s cherish their laughter and imagination by sharing stories, playing traditional games, and indulging in sweet treats. 💖 Here’s to nurturing their dreams today and every day! 🌈

Event Tech Trends: We are seeing a wave of exciting advancements in event technology that is changing how we plan, execu...
11/14/2025

Event Tech Trends: We are seeing a wave of exciting advancements in event technology that is changing how we plan, execute, and experience events.

3D Mapping & Lighting: Event planners are harnessing the power of 3D mapping and advanced lighting to transform even the most ordinary convention spaces into unique, unforgettable environments. Imagine a New York-themed event with the entire city skyline displayed across the walls - a truly immersive experience.

Sustainability: Event planners can significantly amplify their positive environmental impact by implementing green strategies, such as selecting sustainable venues, managing waste responsibly, leveraging technology to reduce carbon footprints, optimizing transportation, & engaging participants in eco-friendly initiatives.

VR and AR: Virtual & augmented reality continue to evolve, offering increasingly impressive capabilities. Organizers can now take clients on thrilling test drives of the latest sports cars through a new virtual neighborhood.

Social Engagement: Events offer a highly effective channel for engagement, providing numerous touchpoints to connect with attendees. Strategies like live streaming, sharing user-generated content, and leveraging event hashtags can foster real-time engagement & grow online awareness.

Chatbots: Large concerts & conferences are already incorporating chatbots, & attendees are becoming more comfortable interacting with these AI assistants. Chatbots can provide event information, local recommendations, speaker updates, & answer FAQs, enhancing the overall attendee experience.

Mobile Apps: With most attendees carrying smartphones, event-specific mobile apps have become a staple. These apps facilitate more personalized, interactive, and engaging experiences, allowing attendees to access customized agendas, real-time updates, networking opportunities, and more.
Event production is an art and trends keep evolving rapidly. The Event Group ensures we keep up with top trends in the industry through continuous learning and innovation.
https://www.eventgroup.ca/

11/13/2025

It started with a wish.

A mother’s story that reminds us why protecting and healing children matters more than ever.
This holiday season, your generosity can go twice as far. Every gift is being matched up to $50,000 thanks to the incredible generosity of the Sawin & Baldwin families.

Read Michelle’s story and be part of the healing: littlewarriors.ca/michellesstory

11/13/2025
Security: An event security plan is crucial for ensuring the safety and success of any gathering, whether it’s a concert...
11/13/2025

Security: An event security plan is crucial for ensuring the safety and success of any gathering, whether it’s a concert, conference, or festival. Here are some key points highlighting its importance:

1. Risk Assessment: Identifying potential threats and vulnerabilities allows organizers to develop strategies to mitigate risks.

2. Safety of Attendees: A comprehensive security plan protects attendees from various risks, including emergencies, health issues, or potential violence, ensuring a safer environment.

3. Crisis Management: Preparedness for emergencies such as medical issues, natural disasters, or security threats ensures effective response, minimizing chaos and harm.

4. Orderly Conduct: Security measures help maintain orderly behavior among attendees, preventing disruptive incidents that could escalate.

5. Coordination with Law Enforcement: Effective plans facilitate collaboration with local law enforcement and emergency services for a swift response in case of incidents.

6. Reputation Protection: A well-executed security plan enhances the reputation of the event organizers and sponsors, showing commitment to safety and professionalism.

7. Legal Compliance: Many jurisdictions require event organizers to implement specific security measures to comply with local laws and regulations.

8. Public Confidence: Visible security measures increase public confidence in the event, encouraging higher attendance and participation.

9. Resource Allocation: A detailed plan allows for efficient allocation of resources, including personnel, equipment, and training, leading to more effective event management.

10. Post-Event Evaluation: Reviewing the effectiveness of the security plan after the event helps improve future planning and responses, fostering continuous improvement.

Overall, an event security plan is essential for managing risks, safeguarding participants, and ensuring the event runs smoothly.
https://www.eventgroup.ca/

Today, we stand together as a nation to honour and remember the brave men and women who served in our armed forces. Thei...
11/11/2025

Today, we stand together as a nation to honour and remember the brave men and women who served in our armed forces. Their courage and sacrifice have shaped the freedom we enjoy today. We wear our poppies with pride as a symbol of remembrance. Let us take a moment to reflect on their bravery and the lives lost in the pursuit of peace.

Address

900, 2424/4th Street SW
Calgary, AB
T2S2T4

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

The Event Group was founded in 1997 with the intent to change the events scene. We felt the industry needed, and deserved, better than the classic rubber chicken dinner. We decided early on that we wanted to focus on building events that guests wanted to attend & produced a high ROI while achieving the client’s goals & objectives. We’ve celebrated a lot of success over the years having worked with some of the top entertainers & keynote speakers in North America, including: Sarah McLachlan, Steve Martin, Ringo Starr, Russell Brand, Vice President Al Gore, Jerry Seinfeld, and Elvis Costello - and we look forward to many more years of producing events for our clients which profit them & wow their guests.