The Event Group

The Event Group We partner with our clients to understand their goals and objectives, to design luxury events that are on brand and get a return on their event investment.

By taking a strategic, client-centric approach, The Event Group crafts memorable experiences that evoke emotion, spark conversation, and inspire social sharing. In a time where we are increasingly flooded with information and it is challenging to get a message across, The Event Group takes a thoughtful and strategic approach to develop memorable experiences that stir up emotions, conversations, an

d shareable moments. Since 1997, The Event Group has been specializing in producing innovative, sophisticated, personalized, and cutting-edge events across Canada. The Event Group event producers have backgrounds in theater, film, concert production, media, and brand marketing. Through its deep experience and countless productions, The Event Group understands that to truly engage a guest, ideas must be fully realized down to the smallest detail. The Event Group has worked with a variety of clients, including corporations, non-profit organizations, and private stakeholders. We have a deep understanding of the challenges and opportunities that come with producing your event, and we are confident that we can deliver the results you are looking for. No detail is overlooked when we present an immersive event experience for your guests. The Event Group producers have complementary skills in the areas of:

• Event Management
• Audio and Visual Production
• Set, Stage, Décor, and Design
• Strategic Planning
• Conference and Trade Show Logistics
• Experimental Marketing
• Headliner and Local Entertainment Booking
• Venue Management
• Transportation Management
• Food and Beverage Operations
• Supplier Negotiation and Management
• Budget Forecasting and Management
• Media Planning, Public Relations, and Social Media
• Keynote Speaker Production
• Sponsors Recognition Programing
• Sustainable Event Design
• Event Security Planning

Canada soccer coach Jesse Marsch telling United States President Donald Trump to lay off the ridiculous rhetoric about C...
03/15/2025

Canada soccer coach Jesse Marsch telling United States President Donald Trump to lay off the ridiculous rhetoric about Canada being a 51st state. "As an American, I'm ashamed of the arrogance and disregard that we've shown one of our historically oldest, strongest and most loyal allies,"

03/15/2025

Event planning is an integral component of any comprehensive marketing mix. Strategically crafted events provide valuable opportunities to engage with target audiences, generate brand awareness, and ultimately drive a positive return on investment. By investing resources into well-planned events, companies can create immersive experiences that showcase their products or services, foster meaningful connections with potential customers, and differentiate themselves from competitors in the marketplace. Successful events not only captivate attendees but also generate buzz and word-of-mouth marketing that extends far beyond the event itself. In today's experience-driven economy, integrating event planning into the marketing mix has become a strategic imperative for building brand loyalty and driving business growth.
www.eventgroup.ca

Continuously reimagining audience engagement strategies can be crucial for success. Brands that foster ongoing event par...
03/14/2025

Continuously reimagining audience engagement strategies can be crucial for success. Brands that foster ongoing event participation have seen increased customer loyalty, enhanced customer experiences, and stronger community ties. www.eventgroup.ca

Pi Day is celebrated on March 14th (3/14) around the world. Pi (Greek letter “π”) is the symbol used in mathematics to r...
03/14/2025

Pi Day is celebrated on March 14th (3/14) around the world. Pi (Greek letter “π”) is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159. Pi Day is an annual opportunity for math enthusiasts to recite the infinite digits of Pi, talk to their friends about math, and eat pie. “Probably no symbol in mathematics has evoked as much mystery, romanticism, misconception and human interest as the number pi” ~William L. Schaaf, Nature and History of Pi

03/13/2025

TEG TIP: Food waste is a significant environmental and humanitarian crisis. Huge quantities of discarded food end up in landfills, where the decomposition releases potent greenhouse gases like methane, directly contributing to climate change. However, this waste can be easily avoided by donating surplus food to local charities and food banks. Not only does this reduce landfill waste, but it also provides nourishment to those in need - a simple solution that benefits both the environment and the community. It's a win-win scenario that everyone should embrace. www.eventgroup.ca

To ensure a strong return on event investment amid ongoing scrutiny, it's crucial to establish the right key performance...
03/12/2025

To ensure a strong return on event investment amid ongoing scrutiny, it's crucial to establish the right key performance indicators for each of your events and secure buy-in from stakeholders. Leverage technology to gain visibility across all your meetings and events, allowing you to identify opportunities for increased efficiency and cost savings. www.eventgroup.ca

Tuesday Tips: 8 Tips to Improve Your Event Planning1. Start planning early.2. Set event goals.3. Clearly identify your t...
03/11/2025

Tuesday Tips: 8 Tips to Improve Your Event Planning
1. Start planning early.
2. Set event goals.
3. Clearly identify your target audience.
4. Gather audience feedback prior to beginning the planning process.
5. Develop a comprehensive promotional plan.
6. Create a budget and stick to it.
7. Build an event day of scheduale.
8. Have a backup plan.

www.eventgroup.ca

As golf tournament season approaches, many companies are leveraging their marketing and charitable budgets to sponsor th...
03/10/2025

As golf tournament season approaches, many companies are leveraging their marketing and charitable budgets to sponsor these high-profile events. This article outlines some unique strategies to maximize the return on investment (ROI) from these corporate partnerships.
https://www.eventmarketer.com/article/golf-sponsorship-four-ways-brands-engage-fans/


!CHOA

Brands are teeing up an array of fan experiences at The Players Championship. We share four activation strategies for golf tournaments.

The event management industry must now embrace sustainability to succeed long-term. By implementing green strategies - s...
03/10/2025

The event management industry must now embrace sustainability to succeed long-term. By implementing green strategies - selecting sustainable venues, managing waste responsibly, leveraging technology to reduce carbon footprints, optimizing transportation, and engaging participants in eco-friendly initiatives - event planners can significantly amplify their positive environmental impact. www.eventgroup.ca

03/09/2025

Canadian Legacy Project is proud to launch ShopVeteran.ca. We encourage all Veteran-owned businesses to register with the platform, as we urge Canadians to support Veteran-owned enterprises. Register today and download the ShopVeteran.ca logo to add to your marketing materials. ShopVeteran.ca – Backing Veteran-Owned Companies. www.shopveteran.ca

03/09/2025

After 25 years, we have a new “I am Canadian” rant from Joe Canada.

The Canadian radio announcer and actor, whose real name is Jeff Douglas, released the new video online yesterday. Click below to watch it!

✍️ Luke On-Air

VIDEO: https://youtu.be/1LzhCLzfJFg?si=jchfXQOzEsiy_Ys1

Events offer a highly effective engagement channel, providing numerous touchpoints to connect with attendees. Implementi...
03/09/2025

Events offer a highly effective engagement channel, providing numerous touchpoints to connect with attendees. Implementing the right event technology is critical to capturing and analyzing this valuable data, enabling you to build detailed engagement scores for each individual attendee. www.eventgroup.ca

🌸✨ Happy International Women's Day! Today, we honor the incredible strength and resilience of women everywhere. Let’s ce...
03/08/2025

🌸✨ Happy International Women's Day! Today, we honor the incredible strength and resilience of women everywhere. Let’s celebrate with vibrant flowers, heartfelt stories, and shared laughter! 💜💐 To all the trailblazers in our lives: your courage inspires us daily. Here’s to YOU!

Event lighting is an important aspect of any successful event. Here are some trending event lighting ideas:• LED up-ligh...
03/07/2025

Event lighting is an important aspect of any successful event. Here are some trending event lighting ideas:
• LED up-lighting fixtures and washlights are becoming more popular for their energy efficiency and flexibility. They come in various sizes and colors to create different moods and atmospheres.
• Moving head fixtures that pan, tilt and zoom are a fun way to create dynamic lighting effects. They can be programmed to sync with music to make the event more lively and engaging.
• Color-changing LED string lights are a budget-friendly option for decorating the space. They give a warm, ambient glow and can help establish a theme through different color choices.
• Using gobos and patterns in the lights, especially on the dance floor, add visual interest and a sense of occasion. Look for custom gobos that match your event theme.
• Backlights and accent lighting on architectural features, stages and bars showcases the space and highlights important areas.

Hiring a skilled lighting professional can elevate your event with strategically placed lights that create the right ambiance.

https://www.eventgroup.ca/about-us/the-why/

TEG Tip: Secure a Sustainable Venue: When planning sustainable in-person events, choosing a venue with strong environmen...
03/06/2025

TEG Tip: Secure a Sustainable Venue: When planning sustainable in-person events, choosing a venue with strong environmental credentials is crucial to reducing the overall impact. We look for LEED-certified facilities or venues that have implemented sustainable practices like renewable energy, water efficiency systems, and waste reduction initiatives.
Other key factors we consider when selecting an eco-friendly venue include:
• Convenient access via public transportation to minimize attendee commutes
• Ample on-site lodging and meeting space to eliminate the need for additional travel
• Advanced technology like electronic signage and automated energy-saving systems

By carefully vetting venues and prioritizing sustainability, we can significantly mitigate the environmental footprint of your in-person events. www.eventgroup.ca

The Event Group is honored to congratulate our President and Founder, David Howard, on receiving the King Charles III's ...
03/05/2025

The Event Group is honored to congratulate our President and Founder, David Howard, on receiving the King Charles III's Coronation Medal. This prestigious award recognizes individuals who have made significant contributions to Canada. Charitable giving has been central to The Event Group's identity since its inception, thanks to David's visionary leadership. We take great pride in supporting the communities where we live and work, contributing annually to a wide range of initiatives across the arts, health services, housing, education, mental health, and food security.

Event decor trends have been evolving over the years with creative and sustainable materials rising to the forefront 🎈🎊....
03/05/2025

Event decor trends have been evolving over the years with creative and sustainable materials rising to the forefront 🎈🎊. Some of the hottest trends for upcoming events include:

• Using greenery as decoration. Features like potted plants, living walls, and hanging vines are stylish, eco-friendly options.

• Upcycled decorations crafted from recycled materials. Upcycled decor like wine bottle vases, mason jar luminaries, and papier-mâché sculptures add a unique touch.

• Light-up decor. String lights, illuminated balloons, and neon signs infuse any event with a pop of lively color and visual interest at night.

• Funky, geometric shapes. Geometric decor like triangle banners, hexagon garlands, and circular mirrors bring order, balance and modeness to the space.

• Customized, personalized elements. Specialty printed napkins, personalized cocktails, and monogrammed items tailored to guests make events feel intimate and bespoke.


Address

900, 2424/4th Street SW
Calgary, AB
T2S2T4

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

The Event Group was founded in 1997 with the intent to change the events scene. We felt the industry needed, and deserved, better than the classic rubber chicken dinner. We decided early on that we wanted to focus on building events that guests wanted to attend & produced a high ROI while achieving the client’s goals & objectives. We’ve celebrated a lot of success over the years having worked with some of the top entertainers & keynote speakers in North America, including: Sarah McLachlan, Steve Martin, Ringo Starr, Russell Brand, Vice President Al Gore, Jerry Seinfeld, and Elvis Costello - and we look forward to many more years of producing events for our clients which profit them & wow their guests.