
18/07/2025
"By weaving QR codes into live events, both organisers and sponsors are able to measure cost per engagement metrics, lead generation opportunities and post-event conversion tracking. They benefit from long-term value and improved customer engagement following the event. They can also use this data to compare return on investment and value with other types of traditional marketing and events. "
QR codes have the power to drive participation and engage audiences, writes Jenny Stanley.