Yakusan

Yakusan Yakusan Brand Experience Group Yakusan's key service offering is creating marketing concepts based on defined strategic brand communication.

Our approach supports above the line mediums by creating opportunities to connect directly with your target consumer. Where we don’t have the direct in-house resource we form collectives to ensure the best outcomes for clients based on our in-house tailored 360° project modeling. This structure enables us to provide a total client solution from brief based on full integration of our key partners for technical production, digital communications, entertainment management or PR - to name a few.

Among the anticipation for this year’s Australian Grand Prix, the Glenfiddich and Aston Martin’s Formula One™ global par...
24/03/2026

Among the anticipation for this year’s Australian Grand Prix, the Glenfiddich and Aston Martin’s Formula One™ global partnership also became a moment to celebrate craft through elevated and exclusive F&B experiences within our beautifully curated Glenfiddich space.

Our pop-up Glenfiddich bar at Evergreen, Crown Melbourne came to life via a collaboration with Nobu Melbourne, serving an extensive selection of Glenfiddich drams alongside signature Glenfiddich cocktails crafted by Nobu with a Japanese twist.

Across race week, guests were invited to experience a series of intimate whisky moments. Two exclusive Glenfiddich × Nobu private dinners featured a bespoke six-course menu paired with Glenfiddich’s finest drams, with a special appearance from Jess Hawkins, an Aston Martin F® Ambassador and head of F1 Academy™.

An unforgettable chef’s table experience saw guests dine with world-renowned chef Nobu, enjoying a selection of Nobu’s signature canapés paired with an exclusive selection of Glenfiddich drams and cocktails, alongside the opportunity to capture a photo with Chef Nobu himself.

Thank you again to the wonderful team at William Grant & Sons, Andréa Proudy, Kristie Asciak, Andrew Down and the team at Crown Resorts and for helping us redefine what it means to experience Formula 1® off the track.

Skilfully crafted. Enjoy responsibly. Never drink and drive.

Building on the momentum of Glenfiddich and Aston Martin’s Formula One™ global partnership, we partnered with Crown Melb...
12/03/2026

Building on the momentum of Glenfiddich and Aston Martin’s Formula One™ global partnership, we partnered with Crown Melbourne during this year’s Australian Grand Prix to transform their Evergreen private venue into the ultimate off-track destination across race week.
A full Glenfiddich venue takeover set the stage, with a curated program of elevated whisky experiences unfolding throughout the week - from intimate Glenfiddich & Nobu paired dinners, to an exclusive Friday launch celebration for media, influencers and guests featuring a special performance by Don West and high-energy DJ sets. A Grand Final race watch party brought the week to a close.
Bespoke Glenfiddich x Nobu cocktails and canapés, alongside striking venue styling, custom creative production, and Aston Martin vehicle displays, ensured every brand touchpoint captured the energy, precision and luxury synonymous with race week.
Thank you to the wonderful team at William Grant & Sons, Andréa Proudy, Kristie Asciak, and the team at and for helping us redefine what it means to experience Formula 1® off the track.
Skilfully crafted. Enjoy responsibly. Never drink and drive.

We kicked off 2026 with the eBay Garage at Summernats Canberra, a car enthusiast weekend-long festival complete with roa...
19/02/2026

We kicked off 2026 with the eBay Garage at Summernats Canberra, a car enthusiast weekend-long festival complete with roaring engines, epic burnouts, speed, spectacle, iconic cars and the pure joy of car culture (not to mention world-class mullets).

Designed and built with a retro car garage theme, the eBay Garage was a welcome respite from the heat, noise and burning rubber where fans flocked to view the live action via live streaming screens in the comfort of an air conditioned space. The car community immersed themselves in panel discussions, product demos, special guest speakers, racing simulators, along with a host of retailers options for special parts, collectables, limited edition merch and giveaways.

Thank you to team eBay and the Summernats crew for getting us on board for this awesome activation.

Wrapping another incredible summer at the Australian Open with the Aperol Terrazza. After 3 years of partnership, the A...
16/02/2026

Wrapping another incredible summer at the Australian Open with the Aperol Terrazza. After 3 years of partnership, the Aperol Terrazza has firmly cemented its place as one of the Grand Slam Oval’s most loved and frequented, go-to destinations.

Bringing the Italian vibes and golden hour energy courtside across the 21 days, this year saw a record number of refreshing Spritz’s enjoyed. With the orange glow of the Aperol Terrazza recognizable from anywhere in the park, a stunning new archway moment set the scene upon entry to the Terrazza space for connection, colour and celebration.

Thank you to the Aperol team for yet another hugely successful AO season. What a way to kick off the year with spritz rituals, iconic partnerships and Italian aperitivo culture!

16/02/2026

With 3 exciting roles to fill, we are on the search for a Creative Senior Producer, Experiential Account Manager and an Experiential Senior Account Manager/Jnr Account Director – makers, doers, big idea enablers, client whisperers and detail lovers who thrive in the world of live experiences. Sound like you? Let’s yak.

Find out more or apply below:

Account Manager - https://lnkd.in/gnqy8C5Z
Senior Account Manager/Jnr Account Director - https://lnkd.in/gkVEJBp4
Senior Creative Producer - https://lnkd.in/gEXkGqvT

Closing out 2025 in the best possible way, with a team getaway to beautiful Mollymook on the South Coast. A couple of da...
17/12/2025

Closing out 2025 in the best possible way, with a team getaway to beautiful Mollymook on the South Coast. A couple of days of incredible food, good company, sunshine, lots of laughs and a chance to hit pause and celebrate a huge year.

A big thank you to our clients, suppliers and partners for an incredible 2025. Wishing all a Merry Christmas and a relaxing holiday break, we’re excited for what we’ll create together in the New Year.

We’ve moved!Yakusan is now officially settled into our new home at 1 Butt Street, Surry Hills, right in the heart of one...
15/12/2025

We’ve moved!

Yakusan is now officially settled into our new home at 1 Butt Street, Surry Hills, right in the heart of one of Sydney’s most creative neighbourhoods and sharing with an incredible crew of agencies.

An inspiring space for fresh thinking, bigger ideas and even better collaboration. If you’re in the area, swing past and say hello, we’d love to show you around.

Following a hugely successful Tech Day Showcase for GWM in Melbourne, we delivered two action-packed Drive Days at the i...
15/12/2025

Following a hugely successful Tech Day Showcase for GWM in Melbourne, we delivered two action-packed Drive Days at the iconic Lang Lang Proving Ground with drive partners MSR.

Dealers and media experienced GWM’s innovation firsthand, from tackling rugged 4WD terrain in the Tank 500 Hi4-T PHEV, to testing precision handling in the Haval H6 Hi4 PHEV, and getting behind the wheel of unreleased global models.

Each drive showcased GWM’s engineering excellence and bold commitment to redefining capability through electrification.

An unforgettable experience that put the power, performance and future of GWM firmly in the driver’s seat.

We were thrilled to be awarded as the show production and experiential partner to bring to life GWM Aust & NZ’s very fir...
15/12/2025

We were thrilled to be awarded as the show production and experiential partner to bring to life GWM Aust & NZ’s very first Tech Day Showcase – a three day invite only experience and a public live stream.

Taking over Timberyard in Port Melbourne, the Tech Day showcased GWM’s future vision and breakthrough Hi4 & Hi4-T technology, bringing together dealers, partners, media, and global executives for an immersive experience.

From exploring Dealership of the Future zones and the Hi4 and Hi4-T Tech Zone, to the Tank 500 PHEV reveal and dealer conference sessions, every moment highlighted innovation, capability, and the next chapter in electrification.

The Showcase highlighted Yakusan’s strength in delivering content and technology at scale - where storytelling, innovation and showcraft come together to create experiences that push the category forward.
Thank you to the hard working GWM team for partnering with us to help shape the future of their cutting-edge vehicles and the future of electric vehicles across ANZ.

Hello Summer at Watsons Bay HotelBringing to life a Mediterranean-inspired celebration, we developed the “Hello Summer” ...
12/12/2025

Hello Summer at Watsons Bay Hotel

Bringing to life a Mediterranean-inspired celebration, we developed the “Hello Summer” creative platform for Lion’s multi-brand takeover of Watson’s Bay Hotel. A portfolio play united Heineken, Stone & Wood, Hyoketsu, and Four Pillars, while the Top Deck delivered a Four Pillars hero moment.

Guests were welcomed through a citrus-bright archway, surrounded by rosemary pots, lush greenery and bursts of orange that set the tone for the whole venue. The Main and Cocktail Bars overflowed with fresh fruit, foliage and sun-soaked colour. A full suite of POS, from menus and coasters to counter cards, tap talkers, posters and digital assets tied everything together and pushed the Hello Summer vibe across every touchpoint.

That’s a wrap on our first phase of the NESCAFÉ Hack It Your Way Campaign, an activation designed to introduce students ...
11/12/2025

That’s a wrap on our first phase of the NESCAFÉ Hack It Your Way Campaign, an activation designed to introduce students to NESCAFÉ Espresso Concentrate in a way that tapped into customisation, self-serve rituals and visual expression.

“Pour It. Mix It. Hack It.” messaging set the tone, while self-serve iced coffee sampling on tap in Black and Sweet Vanilla turned trial into conversation. More than a product tasting, it created a brand moment that reframed a quick coffee break into a make-it-you-way ritual worth sharing.

The activation turned up where students and young coffee lovers already gather - universities, shopping centres and transport hubs across six national rollouts and achieved over 45,000 engagements.

Big thanks to the Nescafé Concentrates team at Nescafe ANZ and our partners at Herd MSL we are only just getting started.

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1 Butt Street
Surry Hills, NSW
2010

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+61299553213

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