IAB Australia

01/04/2025

⏳ 2 days to go! ⏳

The Affiliate and Partnerships Marketing Summit is just around the corner! Get ready to dive into key industry topics, explore the latest market insights, and celebrate great work in the affiliate and partnerships space.

Join us for an afternoon of expert discussions, networking, and refreshments. Drinks and nibbles from 4pm, with content kicking off at 4:30pm.

24/02/2025

Australia’s digital ad market has grown 11.1% year-on-year to reach $16.4bn.

The CY24 and December Quarter Internet Advertising Revenue Report has just been released, some key highlights include:

Video investment saw the biggest growth, up 19.6% YoY to $4.5bn
Search & directories increased 10.1% to $7.2bn
Classifieds rose 8.3% to $2.6bn
Display (excluding video) had modest growth of 1.7%, reaching $2bn
Audio advertising saw strong momentum, up 17.8% to $313m

IAB Australia members can access the full report and data file below. ⬇️
https://buff.ly/4k4HWCh

Non members can access more information with our press release below. ⬇️
https://buff.ly/4gVcEus

The Australian internet advertising market increased 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to […]

18/02/2025

IAB Australia is pleased to welcome three new members to our Board of Directors.

Davor Vilusic, Executive General Manager - Media at Carsales, Heather McGovern, Acting CMO at Domain, and Dean La Rosa, General Manager, Commercial Data at News Corp Australia, bring a wealth of experience and leadership to our board. We are excited to collaborate with them as we continue to drive innovation and progress in the digital advertising industry in Australia.

17/02/2025

We’re thrilled to introduce Cardwell as the new Chair and Myers as Deputy Chair of the IAB Australia Board!

Suzie, Chief Data Officer at , and Sarah, General Manager of Audience and Marketing at , bring a wealth of experience and leadership to guide IAB Australia in shaping the future of digital advertising.

12/02/2025

Maximise the impact of your video assets!

The IAB Australia Video Council have just released a new matrix designed to streamline media planning, optimise budgets, and help you get the most out of your video assets.

https://buff.ly/3EvK9X5

💡 Whether your goal is reach, engagement, or performance, this tool provides a clear framework to enhance your video strategy.

📥 Download now to elevate your video campaigns.

10/02/2025

Whether you’re thinking about a career change or just exploring new opportunities, our Jobs Board is the perfect place to explore new roles.

Join the IAB Australia weekly newsletter to see the links to these jobs.

Links to these jobs here:

Domain: Commercial Insights Analyst
https://buff.ly/3WRHCg5

VMO: Group Sales Manager - Programmatic
https://buff.ly/4hriuVR

Group M: Marketplace Director
https://buff.ly/4jTgRBA



View

07/02/2025

Please join us in welcoming our newest IAB Australia Future of Search Working Group Chair, Jonathan Henshaw from Ryvalmedia.

We’re excited to have Jonathan lead the group as we continue to explore the evolving search landscape and drive industry innovation. A big thankyou to the previous chair Gary Nissim at Indago Digital for his support and dedication during his tenure.

The Future of Search Working Group have recently completed a guide on how search engine advertising auctions work, check it out here 🔗 https://buff.ly/4aScLFR

06/02/2025

The IAB Australia Future of Search Working Group have just released a new guide outlining the fundamentals of paid search auctions along with a new interactive tool to help improve campaign performance.

05/02/2025

We’re pleased to welcome Metcash, Dailymotion, Adgile, Adfixus to the IAB Australia community, joining a strong network who come together to grow a sustainable and diverse future of digital advertising.

04/02/2025

Exciting News!

A huge congratulations to our Wave 1 2025 mentees for joining the IAB Australia Mentorship Program!

We're thrilled to support the next generation of industry talent as they connect, learn, and grow with the guidance of our incredible mentors. Stay tuned for more updates as this journey unfolds!

21/01/2025

Make the most of your IAB Australia membership in 2025. Read our blog about making the most of your membership here: https://buff.ly/42hlSxG

Your membership is an investment in industry growth and comes with a range of exclusive benefits for you and your organisation.

Not sure if your company is a member? Check here for your logo. https://buff.ly/4hnAU9c

Want to learn more about membership? Fill out our enquiry form. https://buff.ly/3WlIfOv

Access exclusive content weekly—create your login or subscribe to our newsletter to stay updated. https://buff.ly/4jn5lya

Start maximising your membership today.

20/01/2025

Speaker Announcement!

We’re excited to welcome Jan Bojko, Research & Intelligence Director at Spotify, to the IAB Australia Audio Summit! 🎙️

Jan will share his expertise on the panel "Audio in the Attention Economy," exploring how brands can captivate audiences in today’s competitive media landscape.

Sydney:
📅 Wednesday | 26 February 2025
📍 NSW Teachers Federation Conference Centre, Surry Hills

Melbourne:
📅 Wednesday | 5 March 2025
📍 PwC Melbourne

🎟️ Don’t miss out—book your tickets now! https://buff.ly/4fTIh7d