12/06/2026
🚨 One of the wildest briefs we’ve ever received from our agency partner Pixeloco ...
“Can you put people into a Yumi's Quality Foods Hummus tub?” 🤔
A few years ago, that would have been a conversation-ending request. Today? It’s exactly the kind of creative challenge we love.
For three days using our AI Wizard Booth, we transformed attendees at the Commonwealth Games Swimming Qualifiers at Sydney Olympic Park into personalised Yumi’s Hummus tubs in seconds 🧆✨
The result? A queue of excited participants, hundreds of shareable moments and a client whose expectations were completely blown away.
This is what makes AI-powered activations so exciting. Ideas that were once too expensive, too complex, or simply impossible to execute can now become reality in real time, right in front of an audience.
The AI Wizard Booth isn’t just about creating photos, it’s about turning crazy ideas into unforgettable brand experiences.
P.S. The dog in the hummus tub wasn’t included in the brief 🤣