The Iowa PrimeHouse

The Iowa PrimeHouse Providing "farm to fork" eating experience by serving our own Black Angus beef and other local ingredients.

Brick & mortar restaurant in small rural town while also providing catering and food truck options.

WOW 😳 what a WEEK 🫠 long, INFORMATIVE post alert! 🚨 Restaurant was open Tues & Wed, food truck for RAGBRAI on Thurs & Fr...
07/27/2025

WOW 😳 what a WEEK 🫠 long, INFORMATIVE post alert! 🚨 Restaurant was open Tues & Wed, food truck for RAGBRAI on Thurs & Fri, and somehow we all pulled it together for another busy Sat night in the restaurant tonight!

To start off the week, a customer shared their very kind and positive review on Facebook and we feel like it went VIRAL (1k+ reactions, almost 100 shares, endless comments, all leading to almost 25k views...in 24 hours) 😲 the phone ☎️ HAS NOT STOPPED RINGING! We had already planned on (and posted) shutting the restaurant down Thurs & Fri in order to support RAGBRAI with our crew of 10-12 staff, because ☝️it's FUN & different and✌️it happens once a year and was SO close to home this year! The viral post led to HUNDREDS of new followers, some not seeing our previous CLOSED post, and some just hearing through word-of-mouth to come dine with us! We even had several new guests tonight BECAUSE OF RAGBRAI visibility!

We are SO thankful and fortunate for the reviews you have all been sharing to keep our business BOOMING and we sincerely apologize to folks that tried to walk in when we were closed this week ☹️ we also want to remind you that we have a total of 13 tables and allocate 90 min per reservation (or walk-in), and those spots fill FAST on Fri & Sat nights. Sometimes you might get lucky with a walk-in but best to CALL AHEAD! Trust us when we say we are booked until a certain time, we do NOT turn away folks just for fun. Tables may sit empty as they wait for the arrival of their reserved guests and we are all running around as quickly as we can to serve everyone in a timely manner and flip tables for the next guests.

Most of our staff is also coming in to serve you dinner after they already worked their day job, or maybe after a couple of long, HOT days serving 1000+ bikers on RAGBRAI...we are exhausted! So please just be patient and kind πŸ˜‡ we are trying our best to accommodate YOU!

In summary, we appreciate you ALL and are still enjoying this ride because of YOU! We love connecting with guests, getting to know repeats, and blowing the minds/taste buds of newcomers 😏 feel free to call/text or message through Facebook at ANYTIME to check on availability: Tues/Wed evenings are slower with reservations so walk-ins are much easier, Thursdays can be hit/miss with busy times but Fri & Sat evenings fill QUICKLY. See you soon! 🍽

πŸ₯©πŸ” RAGBRAI day 1 DONE thanks to this GREAT crew! Bring on DAY TWO in Ragbrai Fairbank!
07/25/2025

πŸ₯©πŸ” RAGBRAI day 1 DONE thanks to this GREAT crew! Bring on DAY TWO in Ragbrai Fairbank!


From one πŸ₯© beef producer to another... we'd much rather be the ones grilling than cycling πŸš΄β€β™€οΈ anyone else get to try ou...
07/25/2025

From one πŸ₯© beef producer to another... we'd much rather be the ones grilling than cycling πŸš΄β€β™€οΈ anyone else get to try our "steak-on-a-stick" or πŸ” sandwich today in New Hartford Ragbrai 2025?!

Heads up, friends!

I’ll be offline until Sunday β€” eating my way (oops, I mean riding my way) across Iowa on RAGBRAI! πŸš΄β€β™€οΈ

This week I’m pedaling from Iowa Falls to Guttenberg, fueled by the best local eats along the way (looking at you, steak on a stick from Iowa Primehouse πŸ₯©).

Feel free to send us a message β€” just know I might not get back to you until Sunday or Monday once I’m back and recovered!

Hope everyone has a wonderful weekend!

β€” Lacey

πŸ“† Four years ago we participated in our FIRST EVER public food vending event for RAGBRAI when it came through New Hartfo...
07/22/2025

πŸ“† Four years ago we participated in our FIRST EVER public food vending event for RAGBRAI when it came through New Hartford, Chef Ehren's hometown. Even special enough to make it in the Des Moines Register!

We are amazed and so thankful to how much we have grown since then. We're excited to go back to where it all began in New Hartford Ragbrai 2025 for our fifth consecutive year of feeding RAGBRAI riders! New name on a new food truck, but same farm-fresh beef πŸ₯©πŸ” on the SAME grill, served by some of the same people! See you THURSDAY in New Hartford and FRIDAY in Ragbrai Fairbank!

πŸ“£ Attention: We will be CLOSED this Thursday & Friday (July 24 & 25) as all available staff will be supporting RAGBRAI f...
07/22/2025

πŸ“£ Attention: We will be CLOSED this Thursday & Friday (July 24 & 25) as all available staff will be supporting RAGBRAI for our 5th year in a row in New Hartford Ragbrai 2025 on Thursday and Ragbrai Fairbank on Friday!

Restaurant is OPEN Tuesday, Wednesday, & Saturday this week, 5-9pm.

πŸ’ We've got a special treat for our guests tonight! πŸͺ·πŸͺ»Thanks to Summer Meadow Dahlia Farm for donating farm-fresh flower...
07/19/2025

πŸ’ We've got a special treat for our guests tonight! πŸͺ·πŸͺ»
Thanks to Summer Meadow Dahlia Farm for donating farm-fresh flower bouquets to brighten up our tables! Come dine with us!

πŸ“£ Don't forget to register your daily vote! πŸ₯©
07/18/2025

πŸ“£ Don't forget to register your daily vote! πŸ₯©

πŸ“£ This week's feature: Prime Rib Hot Beef! πŸ₯©
07/16/2025

πŸ“£ This week's feature: Prime Rib Hot Beef! πŸ₯©

βœ…οΈVOTING is now OPEN! Please find us in the "Food & Drink" category for "Locally Owned Restaurant" and "Steak". https://...
07/15/2025

βœ…οΈVOTING is now OPEN! Please find us in the "Food & Drink" category for "Locally Owned Restaurant" and "Steak".

https://wcfcourier.com/exclusive/readerschoice/ballot-2025/

You will have to "register" when you vote to validate that you are, in fact, a real person, and no, you will not receive additional spam. Once you're registered, you can vote DAILY! Be sure to vote for all of your other local favorites in all other categories!

07/14/2025

Head Chef, Ehren, was selected for Federal jury duty πŸ‘¨β€βš–οΈ in Cedar Rapids this week and honestly, lunch business has been SLOW, real slow, so we'll see if we open back up for lunch or just continue dinner service.

07/14/2025

NO LUNCH
July 15-26
Hours 5pm-10pm
Tues-Sat

What do you think of our new live-edge, slab signs hung in the bar area?! Thanks to Spaulding Signs for the great work!
07/13/2025

What do you think of our new live-edge, slab signs hung in the bar area?! Thanks to Spaulding Signs for the great work!

Address

Shell Rock, IA

Opening Hours

Thursday 5pm - 9pm
Friday 5pm - 10pm
Saturday 5pm - 10pm

Telephone

+13194159214

Website

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