Alexandra Partow Events

04/17/2025

Maccabee isn’t just a one-of-a-kind name—it inspired a one-night-only celebration with heart, rhythm, and headliner energy.

For his bar mitzvah at ’s loft—a live music venue in the heart of NYC—Maccabee envisioned an intimate experience with his closest friends and family, something bold, meaningful, and unmistakably him.

The evening began with cocktails, City Winery’s famous brick oven fare, and games and activities to set the tone. Guests then gathered for a moving havdallah ceremony—family from around the world lit candles, and everyone joined in by turning on a handheld “candle,” filling the room with light before launching into a spirited hora.

The incomparable played an energetic mix of jazz fusion and Israeli music to kick off the night before the DJ took over.

We transformed the loft with concert-style lighting, a video wall, and custom rock posters featuring Maccabee himself—graphics that gave a subtle nod to the legacy of the Maccabees.

A night that was intimate, electric, and unforgettable—just like our guest of honor.

Planning and Design
Photography
Production +games
Florals
Rentals
Graphics
Venue+catering
Black and white cookies

04/12/2025

Our first LA bat mitzvah—and yes, we made it a moment.
We transformed the Sofitel Beverly Hills into a beachy dreamscape inspired by Talia’s beach-hopping adventures with her dad (Costa Rica, Iceland, Israel—no big deal).

Guests danced all night under a canopy of balloons in front of a video wall rolling through her favorite coastlines. The hora? Kicked off with Israeli music, flags waving, and Talia wrapped in one herself.

The beach shack—our wink to her dad’s sneaker world—served up artist-customized Birkenstocks, embroidered hoodies, evil eye bracelets, and the kind of swag you actually want to wear. Add in hair tinsel, henna, caricatures, a sushi bar the size of a surfboard, and a Persian tea lounge that stole the show—and you’ve got a mitzvah expressing this young adult’s personality. Stylish, soulful, and totally Talia.

Alexandra Partow Events | NYC & LA
Photos:
Planning & Design
Entertainment
Production
Rentals
Henna
Catering
Florals
Venue
Logo and graphics

04/11/2025

Only in Brooklyn would we dream up something this effortlessly cool for a family this full of heart—and only for Belle, the most *lovabelle* guest of honor. An *unbelievabelle* night celebrating a milestone with signature style, a little sparkle, and a whole lot of soul. From coast to coast, we love creating nights like this.
Planning + design
📷
Catering
Entertainment
Floral
Decor
Logo
Venue

02/23/2025

✨ Branding Magic at Weylin for Grey’s Bat Mitzvah! ✨

We talk a lot about branding and customizing events – and Grey’s bat mitzvah was the perfect canvas to bring that to life at Weylin! It all started with gorgeous graphics and invitations that set the tone. We took Grey’s initials, GE, and had so much fun creating playful slogans: Good Energy, Get Excited, and even Good Evening on sleep masks. And of course, we couldn’t resist adding Grey is the New Pink – a nod to Grey’s love for neon pink.

The branding didn’t stop there. We transformed the space with a logo’d dance floor, Photo Booth, communal tables, and even logo’d games. The swag shop was truly a labor of love, curated by Grey’s mom, owner of two fabulous Brooklyn kids’ clothing stores. It was stocked with everything from stylish clothing to sleep masks, lip balms, mirrors, and more. Thoughtful details like the cubbies at the back of the store kept things organized and chic.

From start to finish, every detail was about celebrating Grey in a way that was uniquely hers. What a night to remember!

Event Design + Planning
Branding + floral
Invitations
Decor + production partner
photo
Venue
Lighting
Catering
Candy bar
Entertainment

01/26/2025

✨ JUST BE JOSIE! ✨ Designing and planning Josie’s bat mitzvah was pure joy. Inspired by her initials, JBH, we created sayings that perfectly captured her incredible spirit: just be here, just be happy, just be hopeful, just be hilarious.

Lavender tones and clean design reflected her easy-going personality, while surprises and a fabulous dance party delivered the fun she dreamed of! 🎉 Her parents wanted a seated dinner, and Riverpark at Alexandria gave us the best of both worlds—sliding doors separated the kids’ high-energy party from the adults’ elegant dining room, until everyone hit the dance floor together.

From custom spa bags featuring lip gloss, cooling eye masks, hydro flasks and bath bombs (just be chill) to a bubble tea station (just be hydrated) and a candy bar, every detail celebrated Josie’s favorite things. And let’s not forget the swag: hoodies, tees and PJ pants ensured the party vibes lived on long after the final song. 💜

The dancing didn’t stop all night, and the energy was contagious—just the way Josie wanted it! It was an honor to plan this second mitzvah for such an amazing family. Twenty photos can’t do it justice!

Design, planning & coordination
Entertainment & production
Venue
Photo .france.photography
Rentals
Florals
Decor
Graphics

12/27/2024

Adele and Ben’s wedding at The Doubles Club was everything you dream of when you think of love in New York City—sparkling lights, festive joy, and a perfect winter setting. It was the kind of day you want to bottle up and keep forever. We were so honored to be a part of the magic. A+B = ❤️
Photos:

10/31/2024

What’s the deal with bar mitzvahs? You get a room full of comedians’ heads and think, ‘This is gonna be a good time!’ Jack’s celebration was like a comedy show meets a family reunion. We had the likes of Larry David, Jerry Seinfeld, Groucho Marx, and even Sarah Silverman hanging out on the tables—what a lineup! The jokes were great, the decor was on point, and let’s not forget the NYC photos of Jack. Who knew a bar mitzvah could be this much fun? It was a blast!

Huge thanks to our amazing client for trusting us to bring this vision to life—it was truly one for the books!
Planning and Design
Decor +branding
Photo .france.photography
Entertainment + production
Additional lighting
Venue +catering .nyc

10/25/2024

Still on cloud nine from Abby’s unforgettable bat mitzvah last Saturday night! ✨ She looked absolutely stunning, and the night was pure magic! From golden balloons to dreamy mirrors 🪞 and an explosion of pink blooms, the whole party was a showstopper—just like Abby! Wishing we could relive every moment!

Planning and Design:
Photography:
Decor and Branding:
Entertainment:
Catering
Flowers:
Rentals:

Venue:

10/10/2024

I’m so excited to connect with you at this year’s Event Planner’s Expo in NYC! Come say hi and hear me speak on 10/17 at 4:30 pm at Metropolitan Pavilion as we discuss event trends.

For Complimentary 1 Day VIP
Tickets to the Fireside Chats on
Thursday, October 17th
Use Promo Code: PartowComp
Visit:https://bit.ly/
TheEventPlanner Expo2024Tix
or
To Experience All 3 Days of The Event Planner Expo
Use Promo Code: Alexandra20
for 20% off tickets
Visit:https://bit.ly/
TheEventPlanner Expo2024Tix

09/26/2024

Last Saturday night was nothing short of magical ✨ We celebrated Grey, our bat mitzvah princess, in the most beautiful way—a party that was every bit as fun, chic, and heartfelt as she is. Growing up around her mom’s wonderful Brooklyn kids’ stores — and —it only made sense that her celebration would feature the most fabulous swag shop as its centerpiece (because, of course!).

There are too many details to share here, but some highlights made this one-of-a-kind: from the pool party sous vide pasta station (complete with pink floats!) to the stunning neon tube sculpture centerpieces that lit up the room—unexpected and perfect in every way. The Good Energy was electric and the memories—well, let’s just say, they’ll last a lifetime.

Thank you to everyone who collaborated, joined in, danced, laughed, and made this night so extraordinary. Here’s to Grey, and all the adventures ahead. 💕

Planning and Design
Venue
Catering
Branding and flowers
Decor, vinyls, production
Invitation
Entertainment
Candy bar
Lighting
Hair and makeup
Phone case station

09/05/2024

Check out my blog post https://wix.to/jy6T0nx
which gives three suggestions for how to navigate bar and bar mitzvah celebrations with joy and grace amid the aftermath of October 7.

With the horrific events of October 7, 2023, and the aftermath of tragedy and conflict, many Jewish families are grappling with how to proceed with their bar and bat mitzvah celebrations in a way that feels both appropriate and respectful during such a sad time. We understand that parents will be fe...

08/20/2024

🏀✨ Arch Madness was an epic celebration of Archie’s love for the game, where every detail was thoughtfully curated to reflect his personality. We started with a beautiful service at City Winery, and then flipped the room into a vibrant party space, complete with stunning floral arrangements, a chic lounge, and the interactive ‘Level Up’ game. Every element was handpicked to bring Archie’s vision to life. Swipe to see the transformation!
Planning and design:
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Entertainment:
Venue:

06/22/2024

Embrace the arrival of summer at our tropical soirée! Step into a world of luxury under a canopy adorned with disco balls and lush tropical leaves. Sip on exotic cocktails, dance to island rhythms, and soak in the lavish ambiance of our tropical paradise. 🌴🍹💃 Indulge in exotic cocktails and sway to the rhythm of island beats.🌴🥂

Photos:

05/18/2024

Loved all the details here from beach umbrellas to the swimming pool dance floor — and, naturally Vivian!

Planning +design
Decor and flowers
Entertainment
Venue

02/15/2024

Unleashing pure joy and celebration at Isaac’s bar mitzvah! 💃🏽🕺🏻🪩

Photos .france.photography
Planning and design
Entertainment
Venue
Balloons
Rentals

Catering
Floral
Swag

02/14/2024

Happy Valentine’s Day! Love rocks! I had the pleasure of attending The Love Party hosted by , and last week for the wedding industry. What a delightful time. I ran into so many good friends and amazing colleagues who reminded of how lucky I am to be in this industry and how much I love what I do. I hope your VDay is full of kisses, candy and champagne! I’m cooking dinner for some dear friends. What are your plans? Xoxoxo

01/01/2024

Here are our top nine posts for 2023! I’m humbled by your support and the inspiration you provide —whether you are a client, a fellow event planner, or a vendor. I feel so privileged to have had the opportunity to partner with you in 2023 and look forward to making magic together in 2024!

Wishing you a happy, healthy, peaceful and prosperous new year! We’re very excited for all that lies ahead!

(left to right)
1. Balloon wave at Current
2. Me checking out the ball pit at a First birthday party extravaganza in Beverly Hills
3. Jungle-theme bat mitzvah
4. Sports theme bar mitzvah
5. Laduree-theme first birthday at Los Angeles private home
6. Sexy 50th birthday
7. Paris-themed bat mitzvah
8. Disco bat mitzvah
9. That’s me adding Mardi Gras beads to each place at 50th birthday dinner.