Paige Creative

09/30/2026

Time Out Market Union Square got a Merrell makeover this August 🧡

A terrace turned urban oasis, a custom mural by NYC artist Bianca Romero, a cocktail menu inspired by the campaign, and a guided walk to kick things off.

Here’s how The Art of Noticing came to life 🎥

09/28/2026

The terrace at Time Out Market Union Square got a full Merrell makeover this August! 🧡🌞

At the centre of it all was a live mural by NYC-born artist Bianca Romero, “It Starts Outside - City in Bloom”. It’s a collage of crosswalks, fire escapes and flowers, and the longer you look, the more you find. 🌺🌼

Everything around it was built to match, from a floral installation by Mr. Flower Fantastic at the market entrance to a menu of four custom cocktails (mocktail versions too). One signature drink was topped with edible art inspired by the mural, so the whole space felt like one big city oasis!

09/25/2026

More from the VIP kickoff 🌊

This one flowed all night between the indoor lounge and the outdoor terrace.

We also had the SailGP RaceScape XR Station running, which ended up being one of the most talked-about parts of the night!

Good energy from start to finish, exactly the kind of pre-race buzz we were going for.

Tag whoever you’d bring with you to race week

09/24/2026

Relive The New York Sail Grand Prix: VIP Kickoff Party with us!🎥

From the meet & greet to the DJ set, this one brought SailGP’s speed and energy straight to the terrace- an immersive VR station even let guests step into race day themselves.

Watch till the end for the view!

09/23/2026

VIP kickoff, race week energy!

We helped bring Time Out x SailGP’s New York VIP Kickoff Party to life - an exclusive pre-race evening on the water ahead of SailGP’s arrival in the city.

Guests got insider access with a meet & greet with SailGP drivers and athletes, welcome remarks from SailGP leadership on the branded stage, and bites + cocktails to match the whole night 🍸

Swipe through for a look inside!

09/19/2026

Every bold story starts somewhere 🚦

Upstairs, guests caught a panel featuring Asian change-makers before heading to the Call Your Shot Wall to place their cards and enter the sweepstakes. The night wrapped with a campaign stage moment on the fifth floor terrace, followed by a live DJ set to close it out.

500 guests, one unforgettable market takeover - this is what a full-market brand experience looks like when every detail has a purpose 🤍

Tag someone who needs to see this one

09/16/2026

Come relive The Starting Line with us 🎥

From check-in to the closing DJ set, this one was all about celebrating bold beginnings - Time Out x Toyota turned Time Out Market New York into a full sensory experience, station by station.

Watch till the end for the Call Your Shot Wall moment 🤩

09/14/2026

The Starting Line, live 🤩

We helped bring Time Out x Toyota’s „Call Your Shot” campaign to life at Time Out Market New York - a night built to celebrate the bold beginnings of Asian-American creators, innovators, and change makers.

Guests checked in, grabbed their Call Your Shot card, and made their way through four cultural stations across the market - with bites from Okiboru and Wayla and a few signature cocktails along the way 🍸

Swipe through for a look inside →

01/30/2026