06/19/2026
☮️🌼 GROOVY TIMES AHEAD 🌼☮️
Last week, Summerfest's Big Gig Dress Rehearsal transformed Potawatomi Hotel & Casino into a vibrant celebration of peace, love, and music with this year's theme, Summer of Love.
From the larger-than-life stage and colorful lounges to a vintage VW bus, custom installations, and the playful Summer of Love Optical Co., every detail was designed to bring smiles, spark memories, and remind us why Summerfest remains Milwaukee's most beloved tradition.
A heartfelt thank you to the incredible team at Milwaukee World Festival, Inc. and everyone who helped bring this joyful vision to life.☀️🎶❤️
📸 Front Room Photography
Creative Partners: Majic Productions, Matthew Connell, Red Petal, BBJ Linen, CORT Events, AFR Furniture Rental, Quest Events, DJ Bizzon, Tablescapes Event Rentals, Nuage Designs, Inc., Jessie's Girls, Stage Factor, Mindspike Design, Paperwhites, Ross Brooks, Elevated Identity, KSK Architects, LLC