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Ultimate Ventures Thank you for visiting our page! Check back often for Dallas-Fort Worth updates.

The energy at IMEX America 2026 is still going strong! đź’šOur President, Laurie Sprouse, CITE, CMP, DMCP, and Jenny Smith,...
10/15/2026

The energy at IMEX America 2026 is still going strong! đź’š

Our President, Laurie Sprouse, CITE, CMP, DMCP, and Jenny Smith, Senior Manager, Client Strategy & Programs, have been busy reconnecting with industry friends, making new connections, and sharing all the reasons meeting planners are choosing North Texas.

It's been a great few days of conversations, ideas and opportunities, and there's still more to come!

If you're at IMEX, there's still time to stop by the DMC Network booth (Bayside/D2911) and say howdy!

When “Excellent” isn’t quite enough. 💚We love hearing great feedback about our team, and this one made us smile! Dylan g...
10/13/2026

When “Excellent” isn’t quite enough. 💚

We love hearing great feedback about our team, and this one made us smile! Dylan genuinely cares about her clients and goes above and beyond to make sure every detail is taken care of.

Dylan, thanks for always bringing your best to every program!

There’s a reason everyone is talking about the National Medal of Honor Museum in Arlington. ✨Ultimate Ventures recently ...
10/06/2026

There’s a reason everyone is talking about the National Medal of Honor Museum in Arlington. ✨

Ultimate Ventures recently produced a private event here for 90 VIP guests, and it’s easy to see why this stunning venue is earning so many accolades.

Since its opening in 2025, the museum has been named #1 Best New Museum in America by USA TODAY 10BEST Readers' Choice Awards and one of seven World’s Most Beautiful Museums for 2026 by Prix Versailles, the only selection in the Western Hemisphere.

The architecture is stunning, the experience is powerful, and the event spaces offer something truly different for groups.

We loved bringing this evening to life in one of North Texas’ most remarkable new venues!

Farewell to a Dallas icon. ❤️Yesterday, the doors closed for the final time at the downtown Neiman Marcus store, ending ...
10/01/2026

Farewell to a Dallas icon. ❤️

Yesterday, the doors closed for the final time at the downtown Neiman Marcus store, ending more than a century of Dallas history.

For generations, this flagship store helped define Dallas style and tradition, from its legendary holiday windows and the Zodiac Room to those famous popovers.

For Ultimate Ventures, this building holds a particularly special place in our history.

One of our earliest milestone events took place right here, when we took over the entire store for a private evening for 130 VIP guests during the return of Neiman Marcus’ legendary Fortnight celebration, that year honoring Italy.

We created a progressive experience throughout the six-story store, with Italian musicians and performers, cocktails and experiences along the way, and dinner in the Zodiac room on the sixth floor. Then came the finale: Johnny Reno appeared with his saxophone and led guests down six flights of escalators to the women’s shoe department, where Johnny Reno and the Lounge Kings, swing dancers and dance lessons turned the ground floor into a full-blown dance party.

The event went on to earn Ultimate Ventures our first event industry award, an ILEA Esprit Award. ❤️

So this farewell feels a little personal for us. Neiman Marcus was an important part of Dallas history, and we’re incredibly grateful that it was also part of ours.

Thank you for the memories, Neiman Marcus Downtown Dallas!

IMEX America is only 2 weeks away! Will we see you in Las Vegas? 🎰If North Texas is on your radar for an upcoming meetin...
09/29/2026

IMEX America is only 2 weeks away! Will we see you in Las Vegas? 🎰

If North Texas is on your radar for an upcoming meeting or event, make time to connect with the Ultimate Ventures team.

💚 Jenny Smith will be with our friends in the DMC Network Booth , ready to talk about what’s new across Dallas–Fort Worth and throughout North Texas.

đź’š Laurie Sprouse, President of Ultimate Ventures, will also be at IMEX and available to meet one-on-one.

New hotels. New venues. New experiences. And more than 30 years of local knowledge to help you find the right fit for your group.

To schedule an appointment, click here: https://america.imexevents.com/participant/387815

Let’s connect in Las Vegas!

The State Fair of Texas opens today, and one Texas classic has a sweet new twist! 🤠🌭This year, Fletcher’s reimagined one...
09/25/2026

The State Fair of Texas opens today, and one Texas classic has a sweet new twist! 🤠🌭

This year, Fletcher’s reimagined one of the Fair’s most iconic foods. Its Chocolate Corny Dog, winner of “Best Taste – Sweet” in the 2026 Big Tex Choice Awards, wraps milk chocolate fudge in Fletcher’s famous batter and finishes it with vanilla icing and raspberry compote.

We love that kind of creative thinking! At Ultimate Ventures, we’re always looking for the unexpected twist that makes an event feel entirely its own. And adding chocolate is always a good idea! 🤎

Now the big question: Would you try the Chocolate Corny Dog?

One of the biggest surprises about Dallas-Fort Worth? There isn’t just ONE Dallas-Fort Worth experience. “You can drive ...
09/24/2026

One of the biggest surprises about Dallas-Fort Worth? There isn’t just ONE Dallas-Fort Worth experience. “You can drive 20 minutes and feel like you’re somewhere completely different.”

Ultimate Ventures Program Manager Maddie Mitchell has a few local favorites:

🛍️ Shopping, dining and energy? Legacy West.
🌆 Big-city views? A downtown rooftop.
🤠 Authentic Texas? The Fort Worth Stockyards.
⛳ Polished Texas resort? The Omni PGA Frisco Resort

That variety is what makes North Texas so much fun to experience and why local knowledge matters. “We’re truly local, so we know North Texas inside and out.”

đź’ś Maddie Mitchell | Program Manager

The World Came to Texas and Fell in Love with Barbecue 🔥Barbecue may not have been on the World Cup schedule, but it qui...
09/22/2026

The World Came to Texas and Fell in Love with Barbecue 🔥

Barbecue may not have been on the World Cup schedule, but it quickly became a must-do. Over the summer, international visitors packed North Texas barbecue joints, many getting their first taste of authentic Texas barbecue and sharing some pretty priceless reactions on social media. Turns out, great barbecue might be one of our best Texas ambassadors!

Hungry for your own Texas experience? We know just where to start. 🤠

We work hard to stay a few steps ahead, catch the little things, and handle issues before they ever reach our clients. W...
09/16/2026

We work hard to stay a few steps ahead, catch the little things, and handle issues before they ever reach our clients. When they notice, it means a lot. And when they don’t, that means we’ve done our job. 💚

đź“… IMEX appointments open TODAY!Heading to  ? Make time to connect with Jenny Smith, our new Senior Manager of Client Str...
09/14/2026

đź“… IMEX appointments open TODAY!

Heading to ? Make time to connect with Jenny Smith, our new Senior Manager of Client Strategy & Programs, October 13–15 in Las Vegas.

With 30+ years of hospitality experience and deep roots in Dallas-Fort Worth, Jenny knows North Texas from the inside out.

Find her with our friends at the DMC Network booth and let’s talk about what’s new and what’s possible in North Texas.

đź”— Appointments are open. Reserve your time with Jenny today!
https://america.imexevents.com/participant/387815

Address

Dallas, TX

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+19727328433

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