10/01/2026
Farewell to a Dallas icon. ❤️
Yesterday, the doors closed for the final time at the downtown Neiman Marcus store, ending more than a century of Dallas history.
For generations, this flagship store helped define Dallas style and tradition, from its legendary holiday windows and the Zodiac Room to those famous popovers.
For Ultimate Ventures, this building holds a particularly special place in our history.
One of our earliest milestone events took place right here, when we took over the entire store for a private evening for 130 VIP guests during the return of Neiman Marcus’ legendary Fortnight celebration, that year honoring Italy.
We created a progressive experience throughout the six-story store, with Italian musicians and performers, cocktails and experiences along the way, and dinner in the Zodiac room on the sixth floor. Then came the finale: Johnny Reno appeared with his saxophone and led guests down six flights of escalators to the women’s shoe department, where Johnny Reno and the Lounge Kings, swing dancers and dance lessons turned the ground floor into a full-blown dance party.
The event went on to earn Ultimate Ventures our first event industry award, an ILEA Esprit Award. ❤️
So this farewell feels a little personal for us. Neiman Marcus was an important part of Dallas history, and we’re incredibly grateful that it was also part of ours.
Thank you for the memories, Neiman Marcus Downtown Dallas!