Petals & Pages

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Petals & Pages Formerly Jenny's Floral - now a flower shop with a literary twist! The Black Hills Premier Florist
Weddings | Funerals | Every Day Celebrations

Petals & Pages (formerly Jenny's Floral) has been hand-delivering premium floral arrangements and gift baskets to help strengthen relationships, give love and support, and celebrate life’s special moments since 1987. In 2025, we expanded our store and added new and used books, creating Petals & Pages - a flower shop with a literary twist! From birthdays and anniversaries, weddings, commemorating a loved one, and every little “just because” moment in between, we're here for you!

We're brewing up our usual magic and welcoming all you beautiful spooky souls on this Halloween. 🎃 So dust off that witc...
10/31/2026

We're brewing up our usual magic and welcoming all you beautiful spooky souls on this Halloween. 🎃 So dust off that witch hat, and come say BOO! 👻 We're here from 10a-1p today! (Hopefully SOME of us will be in better moods!)

Stay spooky. Shop local. And remember… basic witches are always welcome here. 🖤✨

Calling all the ghosts, goblins, witches - and everything in between! 🎃👻 It's time for some TRICK-OR-TREATING FUN downto...
10/30/2026

Calling all the ghosts, goblins, witches - and everything in between! 🎃👻 It's time for some TRICK-OR-TREATING FUN downtown Custer!

We're excited to be one of the stops for the downtown merchant trick or treat, hosted by the Custer Chamber! We can't wait to see the costumes, hand out (and perhaps sample...) candy, and spread the Halloween magic! 🧡💜

Since the event is running 4-6p, we will be closing Friday, Oct. 30, an hour early. Thanks for understanding!

Grab your besties, clear your calendars, and make a little room for flowers, fun, and fabulous memories! 💐🥂We're so exci...
10/29/2026

Grab your besties, clear your calendars, and make a little room for flowers, fun, and fabulous memories! 💐🥂

We're so excited to be at The Prairie Dog in Hill City for their Bouquets & Prairie Nights celebration during Girlfriends' Weekend!

📅 Saturday, November 7th
⏰ 4–9p | 2 sessions available (4p & 5p)
📍 The Prairie Dog Taproom | Hill City, SD
💵$35
🎫 tickettailor.com/events/theprairiedogtaproom/2452720

It's the perfect excuse for a girls' getaway! Enjoy an afternoon and evening filled with:
💐 Prairie-themed bouquet class
🍷 Drinks & delicious food (I mean - espresso martinis?!?)
👢 Line dancing
🎶 Live music starting at 7p
💕 Laughter and quality time with your favorite people!

✨ Tag your girlfriends and make a date of it! ✨

This is your reminder that Halloween is just 2️⃣ days away! 👻🖤Stop by for any spooky needs! We ARE open this Saturday, 1...
10/29/2026

This is your reminder that Halloween is just 2️⃣ days away! 👻🖤
Stop by for any spooky needs! We ARE open this Saturday, 10a-1p.

🎄✨ HOLY HOLIDAY SPIRIT, BATMAN! ✨🎄You guys are AMAZING! ❤️ Our Thanksgiving Centerpiece and Christmas Wreath classes are...
10/28/2026

🎄✨ HOLY HOLIDAY SPIRIT, BATMAN! ✨🎄

You guys are AMAZING! ❤️ Our Thanksgiving Centerpiece and Christmas Wreath classes are officially SOLD OUT! 🎉 We are starting a waitlist, if you are still interested.

If you've been thinking about joining us for some festive fun, don't wait—our remaining classes are filling up faster than Santa's sleigh! 🎅

🎃 Pumpkin Floral Class — Nov. 21 at 1 PM
🎄 Christmas Centerpiece Classes — Dec. 19, 21 & 22

Grab a friend, bring your holiday spirit, and come make something merry with us! Call 605-673-3549 to snag your spot before they're gone, too! ❤️

We've been all about our classes and book release parties, we've been a little behind in other promotions. 🤦‍♀️ Happy al...
10/28/2026

We've been all about our classes and book release parties, we've been a little behind in other promotions. 🤦‍♀️ Happy almost-Halloween! 👻

We've added a little whimsy to our Halloween gifts & decor with these lovely prints. We're also getting spooky in the flower department - mixing rich fall colors and adding glitter to just about anything in the nearby vacinity. (Yes, unfortunately, even the cats...)

So get spooky with us this week!
📍 Petals & Pages - 21 N. 4th St., Custer
⏰Mon.-Fri. 10a-5p; Saturday 10a-1p
📞 (605) 673-3549
🖥️ petalsandpagesofsd.com

Before Petals & Pages was even a reality, I had a little list of things I dreamed of doing if I ever opened a bookstore....
10/27/2026

Before Petals & Pages was even a reality, I had a little list of things I dreamed of doing if I ever opened a bookstore. Some were small. Some were big. And somewhere on that list was hosting an ACOTAR midnight book release party. (I was hopeful after years of waiting...we would have a new book SOMEtime!)

Last night, that dream came true. And I don't think I have the words to properly explain what that means to me.

I poured so much time, heart, love, and probably an unreasonable amount of brainpower into making this night special. 😂 I wanted the lights, the decorations, the activities, and every little detail to feel like stepping into Velaris. But the most magical part of the entire evening wasn't anything I decorated or planned. It was YOU.

You showed up. You dressed up. You played trivia, painted, laughed, and celebrated with me. You supported this little bookstore and made a dream I'd carried for years feel bigger and more beautiful than I'd imagined.

A huge thank-you to our vendors - Saldare & White Wall Loft - and everyone who helped bring this celebration to life. And to every single person who walked through our doors: thank you for making the effort, for participating, and for being part of this memory.

I may have created Petals & Pages because I love books, but nights like this remind me that the people who love them are what make a bookstore truly magical. 🥹🩷🧡 To the stars who listen, the dreams that are answered, and the readers who make it all worthwhile. 🌙✨ xoxoxox

(P.S. We WILL be doing it all again Jan. 12, 2027, with the release of "A Court of Forgotten Melody." Details TBA!)

Despite partying (and tidying up) until well after midnight last night, YES we are open and keeping to our normal 10a-5p...
10/27/2026

Despite partying (and tidying up) until well after midnight last night, YES we are open and keeping to our normal 10a-5p hours. HOWEVER.... in full transparency, if you come into the shop, THIS is how you will receive me.

"A Court of Splintered Harmony" will be cracked, there will be snacking, and a cat will probably be on my lap. So feel free to help yourself in the cooler - and who knows, I may even teach you how to run my point-of-sale...you could even be employed by the end of the day!

Happy ACOSH release day! (Oh, yeah... copies of the book are still available! 😉)

10/26/2026

See you TONIGHT for our Midnight Release party of "A Court of Splintered Harmony"!

Costumes! Trivia! Painting! SNACKS!
White Wall Loft will be here with their photo booth!
Saldare Permanent Jewelry is here to accessorize all the fae!
The first 15 people will get a goodie bag with some ACOTAR swag.

We've been eagerly awaiting for this night and can't wait to celebrate with you!🌜⭐️🩷🧡

We can't let today go by without wishing our sweet, bright and sunshine-y Holly a happy 18th birthday! 🥳 We are so lucky...
10/26/2026

We can't let today go by without wishing our sweet, bright and sunshine-y Holly a happy 18th birthday! 🥳 We are so lucky to have Holly and her kind heart and brilliant mind. She has grown so much in the flower shop, as well as out. We are proud of the woman you have become!

🩷We love you, Holly Bolly! xoxox Carrie, Magic, O'Hara, and Moody Blues!

Address

21 North 4th Street
Custer, SD
57730

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 12pm

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