09/02/2026
Tonight’s the night! 👀✨
Don’t forget to stop by downtown at 5:30 PM as we celebrate a pretty incredible piece of Casa Grande history with the Serrano family sign dedication. ❤️
A little piece of Casa Grande history is lighting up downtown tomorrow night. ✨
We’re incredibly proud to recognize Greg Serrano, owner of The Landmark Event Center, as the Serrano family celebrates a truly special milestone — 100 years of business in Downtown Casa Grande.
The Serrano story in Casa Grande dates back to 1926, when George P. and Albert P. Serrano opened the Popular Store. For more than six decades, the Serrano name remained a part of downtown Casa Grande before the store closed in 1989.
Now, a piece of that history is being brought back to life. ❤️
The historic Serrano’s neon sign has been restored and will officially be dedicated at the Casa Grande Neon Sign Park tomorrow, September 2.
🕠 Dedication: 5:30 PM
💡 Sign Lighting: 6:30 PM
We’re honored to have Greg and the Serrano family continue to be part of the story of Downtown Casa Grande — and even more honored to have that history live on right here at The Landmark Event Center, another piece of Casa Grande’s historic downtown.
Congratulations to the Serrano family on 100 years! 🎉 Here’s to preserving the stories, places, and people that make Casa Grande special.