02/10/2026
For us, the technology, the experience and the marketing go hand in hand.
Of course, we loved seeing so many people jump into the simulators and experience it for themselves. The reactions, the competition, the focus and smiles.
But for us, there was another part of the story we were excited to share.
On our screens, we showcased the personas and campaigns we’ve developed alongside our software. From the start, we’ve been thinking about the complete picture: creating smart software and developing campaigns around it that help race centers attract new customers, engage different audiences and encourage people to come back for more.
A lot of different people within our team have worked hard to bring all those pieces together. Seeing the technology, strategy, content and the real emotions of people racing come together at IAAPA Expo was pretty special.
Thanks to everyone who stopped by, raced with us and shared their thoughts.
This is only the beginning.
We’re already continuing many of the great conversations we started at IAAPA. Need more in-depth information asap? Please reach out. We’re just as excited to talk to you now as we were on the show floor!
