Mads Diamond

Mads Diamond London DJ, Presenter & Music Producer

Bookings: [email protected]

07/10/2026

When Sam Phonic won Boxed In, he didn’t realise his DJ mentor was also a part-time social media manager… so naturally, I went to town on his accounts 🔍

Winning a Ministry of Sound residency is a HUGE moment. But how do you turn that into an online presence that shows your music, personality and what makes you worth following?

We got some ideas flowing and started mapping out his content and online branding for the next few months - with a few tools to make it less overwhelming:
💭 Notion to organise his ideas and build a content calendar
📅 Metricool to schedule across platforms and track what’s working
💬 ManyChat for comment-to-DM links to his mixes and music

Not just “post more” - give the ideas a home, build repeatable series and make a plan that fits around actually being a DJ 🤝

This weekend, I stepped up as a mentor for Ministry of Sound Club Boxed In competition - even though I’d originally plan...
15/09/2026

This weekend, I stepped up as a mentor for Ministry of Sound Club Boxed In competition - even though I’d originally planned to enter as a contestant. When the Managing Director Caitlin at Ministry of Sound posted that she was looking for a female DJ mentor, I messaged her. She took a chance on me, and I took the opportunity.

The 12-hour livestream was like The Voice or The X Factor for DJs: 30 contestants, six mentors and a series of intense challenges. I joined an incredible line-up alongside Via Seri, G33, Jakkob, FISH56OCTAGON and Mak10. Most contestants didn’t know me, so the more familiar names were picked first - & honestly, I’d have done the same 😂

Then SAM PHONIC stepped up. His risky transitions, clever wordplay and calm, humble energy caught my attention immediately. FISH56OCTAGON and I both wanted him, but Sam chose me to be his mentor. Now it was on us to see how far we could go.

From blind beatmatching and live requests to building mashups on the spot, the pressure was intense. Honestly, Sam didn’t need much help, but my advice stayed simple: keep calm, keep it clean and enjoy it. And that’s exactly what he did.

After a tie-breaking final, Sam won £25,000 worth of equipment and studio time, plus a Ministry of Sound residency. Neither of us could believe it. But he definitely deserved it!

I came away feeling very lucky, but when I really think about it, it wasn’t just luck: it came from putting myself in the room, building genuine relationships and trusting what I bring before I felt completely ready. So here’s your reminder. You don’t have to be the biggest name to make a big impact.

And NEVER underestimate the underdog. 😏

Big thanks you to Tafara Makopa for producing such an amazing show!

You liked this silly little t shirt didn’t you?
02/09/2026

You liked this silly little t shirt didn’t you?

Had to pull out a very serious black and white press shot to show you how excited I am for my set tonight at XOYO LONDON...
19/08/2026

Had to pull out a very serious black and white press shot to show you how excited I am for my set tonight at XOYO LONDON for PARADOX 🪩

Set time is 12:00-1:00AM (message me if you want to come!)

06/08/2026

Comment “MIX” & I’ll send you the full YouTube video!

Uploaded a blend of deep & soulful house, new and old. Featuring songs from: MAX DEAN locky LUKE DEAN Josh Baker Cam. KOLLEKTIV TURMSTRASSE ⚡️

Itching to play more house events, if that’s you please drop me a DM! Next up PARADOX at XOYO LONDON 19th August!

31/07/2026

Who can name these 2 tracks?

27/07/2026

Mads Selects: 7 tracks of the week straight from my TikTok Live on Sunday 🎧

1. Come On Back With Your Love - Kolter Kolter
2. Spend Dat - Djammin Edit
3. Don't Stop - Prospa
4. Do It SK - Skepta Skepta
5. On My Way - Kerri Chandler Kerri Chandler
6. Don't You Want My Love - Franky Rizardo Franky Rizardo
7. Me, Myself and I - Alto Edit

Save this for your next session 🔖 which one's on repeat for you?

20/07/2026

DJ’s, who can relate?

08/07/2026

please what is aesthetic, this is all I know

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London

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