Create The Image Productions

14/10/2026

You can help loads of clients, but who do you actually want to talk to??

What is that project that will excite you?
Who is the client who understands your value?
Where is this clients pain points and can you show them a solution?
How would it change your business if you had a year of this type of client?

I had a great Content Implementation Session yesterday with someone who is so passionate about her industry and making sure clients are not being short changed from others in the industry, but was trying to talk about all their services and to all the people they have ever worked with.

When you try to talk to everyone that you could help, you end up not talking to anyone. Your message gets lost, you find yourself over explaining and trying to convince people of your value.

But what if we flipped this on its head, take away the energy and time of trying to convince everyone of our value and why they should be using our services and actually put that energy and time into talking direct to the people who know your value and have a specific problem that they need to know you can relate to, rather than generic examples trying to guess which story this client needs to hear from you.

The biggest bit of advice that I can give you when it comes to creating content for your business, is to know what 3 key areas you want to be working on, who is the ideal person you are looking to talk to, where are you the expert, highly knowledgable, value added person to work with these people and how are you going to tailor your messaging to connect with your ideal audience?

If you found this post useful, please share with someone you believe would benefit from this or find out more about these content sessions I offer to support my clients create the right content for the part of the customer journey they are trying to improve. https://createtheimage.co.uk/content-implementation-sessions

Create The Image Productions - A Visual Marketing Partner creating photography and video for websites, advertising, social media and brand campaigns, helping you build trust & engage with your ideal audience.

Photography led. Video enhanced. Strategy first.

13/10/2026

It was great to see this feedback from our client Westmeria Counselling on Monday morning after working at their event on the Saturday.

'Thank you so much for all you did on Saturday.

You were definitely a calming presence to have around us and fit in beautifully.

I have the photos and am absolutely love them.

Delighted!'

Create The Image Productions - A Visual Marketing Partner creating photography and video for websites, advertising, social media and brand campaigns, helping you build trust & engage with your ideal audience.

Photography led. Video enhanced. Strategy first.

05/10/2026

I have been working with a lot of professional trades in the construction industry over the last 6 months.

I have always loved this type of client, as they take pride in their work and want to showcase that work to the next client they are aiming to work with.

Something which I have recommended to a few of my clients who are taking content creation seriously this year, is how they can capture great content in between my shoot sessions with them. Then I can take all the content and package it up into engaging videos that they can find in their Marketing Asset Library which we created for them.

So I put together a blog post to share this advice with others in the trades;

Two Things You Need To Start Creating Great Video Content.
https://createtheimage.co.uk/visual-marketing-lab-insights/the-two-things-every-trades-person-needs-to-start-creating-great-video-content

Create The Image Productions - Bold images, Engaging films, A clear purpose behind every shoot.

We create photography and video for websites, advertising, social media and brand campaigns, helping you show what makes your business worth choosing.

28/09/2026

One of the biggest mistakes businesses make when planning a content shoot isn't buying the wrong camera.

It's creating content in the wrong format.

We've all seen it happen. A business invests in a professional video, uploads it to Instagram, and suddenly people's heads are cut off. Or they try to use a vertical Reel on their website and it looks tiny with huge black bars down the side.

The problem is that the content wasn't created for where it's going to be used.

At Visual Marketing Lab, we believe every photo and video should have a purpose before the camera even comes out. If you know where your marketing content is going to live, you'll capture it differently from the very beginning.

Read our blog post Where Do You Actually Need Horizontal vs Vertical Content? (The Complete Guide for Small Businesses) https://createtheimage.co.uk/visual-marketing-lab-insights/where-do-you-actually-need-horizontal-vs-vertical-content-the-complete-guide-for-small-businesses

Create The Image Productions - A Strategy-First Visual Marketing Partner, creating marketing content which leaves a Lasting Impression, Builds Trust & Engages with your Ideal Audience.

30/08/2026

Over the years I have notice the same issue time and time again with some of my clients.

I send over to my clients their Marketing Asset Library, full of images & videos ready to be used in their marketing.

However, 3, 6, 9 months later, the content is still not being used.

What I have found from conversations with clients, is that they are not sure the best way to share this new content.

This is why I want to be your visual marketing partner, helping your business to plan, create, act and review.

Even better for your business is that Create The Image has a huge Partner Directory of trusted marketing professionals and services which we work closely with to be Trusted by 100’s of businesses for Strategy First Marketing, Creating Scroll-Stopping Content, Visual Marketing That Works and Testing Better Marketing.

Check out our blog post on Posting with Purpose https://createtheimage.co.uk/visual-marketing-lab-insights/reels-stories-carousels-or-lives-what-should-your-business-post

Create The Image Productions - A Strategy-First Visual Marketing Partner, creating marketing content which leaves a Lasting Impression, Builds Trust & Engages with your Ideal Audience.

26/08/2026

26/08/2026

Is the DJI Pocket 4 Worth Buying?

The Tiny Camera That's Changed How We Capture Marketing Content

When I have a planning session with a client, I am doing a few things.
- Making sure that everything on the shoot list has a purpose for the clients end goals
- Looking at how we can create something that stops the scroll
- Making a list of the gear we need to create the content we need

And that last point means that sometimes we are not just using our mirrorless camera. Sometimes we need to pack the drone or use action cameras to get into the places a large camera can not.

What I love about the DJI Pocket 4, is that its;
- Small enough to fit into any camera bag.
- Stabilised without needing a separate gimbal.
- Professional enough that we'd happily use the footage alongside our larger cameras.

Check out our blog post about the DJI Pocket 4 to see if you could use it to create content for your business https://createtheimage.co.uk/visual-marketing-lab-creative-essentials/is-the-dji-pocket-4-worth-buying-the-tiny-camera-thats-changed-how-we-capture-marketing-content

Create The Image Productions - A Strategy-First Visual Marketing Partner, creating marketing content which leaves a Lasting Impression, Builds Trust & Engages with your Ideal Audience.

25/08/2026

When I started in photography, I was mainly doing product photography shoots.

These were great, I use to tell everyone how I would add flames and fire to your images (using Photoshop) to make your image pop.

And it was great to be creative and come up with these scroll stopping shots.

However, I like to talk and interact with people, and products dont talk back to you (unless its been a 12 hour straight shoot!)

So my favourite type of shoots are always ones with people.

I get to have meaningful conversations, direct them into poses which make them look great and we work together to lay out a room in a totally different way or use different set ups to create an image which they would not of seen or thought of.

Portrait shoots are where we get to be more creative. Its showing more of the environment and builds a story for the client, not just a head and shoulders corporate shot.

Here are some of my highlights from the portrait collection.

Create The Image Productions - A Strategy-First Visual Marketing Partner, creating marketing content which leaves a Lasting Impression, Builds Trust & Engages with your Ideal Audience.



The go to kit we use on these projects;
- Camera https://amzlink.to/az0T7QTiILy39
- Lens https://amzlink.to/az0xMqCltgphu
- Lights https://amzlink.to/az0j0AZApqRud

24/08/2026

New Blog Post - Photography vs Video Isn't Really a Fight

I love photography & I love video.

And I don't think businesses should be choosing one and abandoning the other.

They're different tools.

Think of photography as the Swiss Army knife of your visual marketing.

One well planned photography shoot can give you assets for:
- Your website
- LinkedIn
- Instagram
- Facebook
- Google Business Profile
- Blog posts
- Email campaigns
- Proposals
- Presentations
- PR
- Recruitment
- Brochures
- Advertising
- Sales material

A photograph can communicate something in a fraction of a second.

Video does something different.

Video buys you time with your customer.

Instead of showing someone what your business looks like, you can explain what you do.

They can hear your voice, see your personality, watch your product being used, meet your team, hear your customers talking about their experience and see the transformation you provide.

Read more of our blog post here https://createtheimage.co.uk/visual-marketing-lab-insights/video-vs-photography-marketing-analytics-what-does-the-data-actually-tell-us

Create The Image Productions - A Strategy-First Visual Marketing Partner, creating marketing content which leaves a Lasting Impression, Builds Trust & Engages with your Ideal Audience.

21/08/2026