Sports Geek

Sports Geek Working with sports leagues, teams & athletes to connect and engage digital sports fans to drive rev Check out http://SportsGeekHQ.com

Working with sports leagues, teams & athletes to connect and engage digital sports fans to drive revenue from digital.

A good read on how clubs are turning merchandise into fashion, and fashion into revenue. Worth a look for teams thinking...
12/06/2026

A good read on how clubs are turning merchandise into fashion, and fashion into revenue. Worth a look for teams thinking beyond traditional retail.

Across Australia, teams and leagues are pushing beyond traditional merchandise categories, partnering with unexpected brands (best known for Streetwear, Lifestyle, Athleisure, Fashion)

Interesting early World Cup demand signal: hotel bookings suggest U.S. host-city momentum may be softer than expected ve...
12/06/2026

Interesting early World Cup demand signal: hotel bookings suggest U.S. host-city momentum may be softer than expected versus Canada and Mexico. Worth watching for anyone in ticketing, tourism and events.

Hotels in Canada and Mexico are scoring higher occupancy rates, reflecting cheaper overall costs and backlash against U.S. visa policies.

Big sponsors are moving beyond logo placement.Coca-Cola’s World Cup strategy is a good example of sponsorship evolving i...
10/06/2026

Big sponsors are moving beyond logo placement.

Coca-Cola’s World Cup strategy is a good example of sponsorship evolving into a portfolio of activations across culture, AI and brand storytelling.

Useful signal for teams and brands planning how to stay relevant across a bigger, noisier event cycle.

Coca-Cola's latest World Cup activity spans fashion, artificial intelligence and traditional storytelling, revealing how one of football's longest-serving sponsors is approaching the tournament.

Meta’s business agent is another sign AI is moving from assistant to workflow layer.
09/06/2026

Meta’s business agent is another sign AI is moving from assistant to workflow layer.

Meta Business Agent is AI that lets every business show up for every customer, as if they had an infinite team behind them.

YouTube now commands more daily viewing time than Netflix. That should shape every highlights and shoulder-content strat...
09/06/2026

YouTube now commands more daily viewing time than Netflix. That should shape every highlights and shoulder-content strategy.

Analysts say Alphabet-owned platform’s evolution is one of the defining media shifts of the decade

AFL creator businesses are being built for algorithms, not TV.
09/06/2026

AFL creator businesses are being built for algorithms, not TV.

In a world where attention increasingly lives on TikTok, Instagram, YouTube and podcasts, creators are becoming the new media channels

FIFA and TikTok betting on creators is another sign that sports distribution keeps getting more personality-led.
08/06/2026

FIFA and TikTok betting on creators is another sign that sports distribution keeps getting more personality-led.

The 2026 World Cup is showing how football’s biggest institutions now rely on creators to shape culture around the game.

Free-to-air still matters, but the strategy question is how it works alongside streaming economics.
08/06/2026

Free-to-air still matters, but the strategy question is how it works alongside streaming economics.

Why the real value of Netball Australia’s broadcast deal with Nine extends far beyond free-to-air reach and into the power of Nine’s broader media ecosystem

A decade of sports IP data turned into strategy. Worth a look for anyone tracking where sports innovation is heading.
08/06/2026

A decade of sports IP data turned into strategy. Worth a look for anyone tracking where sports innovation is heading.

WIPO just dropped a decade-long analysis of global sports tech through the lens of intellectual property. Here’s what the numbers actually tell us.

When commercial rights start shaping basic fan experience decisions, it’s worth paying attention.
07/06/2026

When commercial rights start shaping basic fan experience decisions, it’s worth paying attention.

The world governing body has been criticised for the change in policy for World Cup fans during the peak of summer in North America.

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