Sports Geek

13/10/2026

A new commercial benchmark for women’s sport: the Golden State Valkyries have reportedly passed US$100M in annual revenue.

Golden State Valkyries become the first women's sports franchise to generate $100M in annual revenue.

13/10/2026

Fans who keep playing fantasy are more likely to spend, says NASCAR's Damian Arbuckle.

Fan rewards sign-ups point the same way, so it's not just about ticketing.
Hear the full conversation in Sports Geek episode 439.

https://sportsgeekhq.com/439

13/10/2026

Ron Li's question at EA was never how much revenue a game could make.

It was what a game means for football. Ron now leads fan intelligence at the Phoenix Suns' Player 15 Group.

Full conversation in Sports Geek episode 449

https://sportsgeekhq.com/449

12/10/2026

Pro sports expansion is accelerating, but the economics are not automatic.

This piece looks at whether bigger leagues really create more value for fans, owners and media partners.

The NBA, NHL, MLB, WNBA and NWSL are all looking to get bigger, chasing billions in expansion fees. But as the leagues add teams, they're also confronting a fundamental question: How big is too big?

12/10/2026

Ned Negus was a business studies student with a romantic view of the sports world.

He took work experience at SBS with Les Murray and stayed focused, however many barriers appeared.

Full conversation in Sports Geek episode 399

https://sportsgeekhq.com/399

12/10/2026

Home court advantage is worth a point or two in the NBA, says George Hanna.

The L.A. Clippers want fans to give them that point, so Intuit Dome is built to remove reasons to stay home.

Full conversation in Sports Geek episode 456

https://sportsgeekhq.com/456

11/10/2026

Genius Sports and DoorDash are testing ads triggered by team performance.

A practical example of contextual data moving into sports marketing.

Genius Sports and DoorDash are targeting losing fans, the latest in Genius' push to diversify its revenue streams beyond sports betting.

11/10/2026

Front row seats to the CMA Awards are in their second year, says Michael Farris of the CMA Country Music Association .

The first two rows on the floor, sitting right in front of the artist.

Full conversation in Sports Geek episode 432

https://sportsgeekhq.com/432

10/10/2026

This shuttle takes two minutes. The race starts soon, get back to your area. Those are the cues NASCAR wants on its signs.

Bianca Gonzalez-Schulte of NASCAR on digital signage that helps fans find their way.

Full conversation in Sports Geek episode 448

https://sportsgeekhq.com/448

10/10/2026

The NFL’s prediction-market fight has reached the Supreme Court. Betting integrity and financial-market framing are now a sports business issue.

Featured in Sports Geek Reads.

After sending warnings to the prediction market industry, led by Kalshi and Polymarket, the richest sports league in the world adjusted its route.