
16/08/2025
Profile of your Beauty and Finance nominee: Sai Naidoo (Empire Nails and Beauty Studio)
Sai Naidoo is an accomplished marketer turned entrepreneur who made a courageous leap from corporate boardrooms to beauty business ownership.
With over 20 years of experience in brand strategy, corporate communications, and stakeholder engagement, Sai holds an MBA (cum laude), an Honours in Strategic Communication, and a Chartered Marketer designation, the highest professional accolade in the marketing field.
In 2024, just shy of turning 40, Sai launched Empire Nails and Beauty Studio, a boutique beauty business rooted in excellence, empowerment, and innovation.
In under a year, she has created jobs for three women, built strategic partnerships with other female entrepreneurs, and established a client-centred culture focused on trust, confidence, and care.
Her leadership journey, however, has not been without trials.
From an attempted scam to a high-stakes legal battle aimed at derailing her business, Sai faced enormous pressure in her first year. Instead of folding, she fought back—successfully defending her company, her team, and her vision. These experiences revealed her deep resilience, integrity, and commitment to leading with courage and purpose.
Beyond the studio, Sai’s impact extends into empowerment. She has mentored and upskilled her employees, built meaningful collaborations, and fostered a workplace culture where women are valued not just for their work—but for who they are becoming.
Her story is one of reinvention, grit, and feminine leadership in action.
Sai Naidoo is not just building a beauty brand—she’s creating a platform for empowerment, healing, and hope. Her journey is a testament to the power of experience, faith, and fearless reinvention.