13/10/2026
350 guests. 4 days. One pit lane. 🏁
We transformed the Kyalami pit lane into a live showroom, with Eazi Access machines lined up like F1 cars ready for the grid. Over four days of morning and afternoon sessions, 350 guests got up close with the equipment.
The challenge was running several demo zones at once, all with loud machines. The fix was a silent-disco-style expo: every guest wore headsets, so they could move between showcase segments and hear every presenter clearly.
Guests were welcomed with mimosas served from cherry pickers 🥂. Around them we built a full tech setup, statement furniture, catering, a mobile bar and custom coffees, all designed to put the client’s fleet centre stage.
Big machines, big logistics, big week. This is what we live for. 🙌
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🌐 www.upatone.co.za