Exp Agency

Exp Agency Africa's largest and leading Experiential Agency Network, bringing Brands to life through Live+ experiential campaigns across 19 Countries in Africa.

Operating since 1982, we have built a network of 19 offices in 16 countries, allowing Exp to activate Brands and provide an end-to-end service to clients with an African footprint. Countries you will find wholly owned Exp offices: South Africa (5 Agencies); Zambia; Tanzania; Kenya; Uganda; Nigeria (2 Agencies); Ghana. Countries where Exp has affiliations: Angola; Zimbabwe; Mozambique; DRC; Congo-B

razaville and Cameroon, Senegal and Guinea Bissau. As experts of the experiential marketing requirement, we believe in the Brand Experience to Bring communication to Life and Empower Brands. Through the use of our proprietary Sixth Sense strategic tool, Exp evaluates the Brand opportunity against the Consumer reality, developing a strategy that delivers value to both the consumer and the brand. Once the strategy is in place, our creative team takes over to conceptualise the idea and develop the Live+ experiential campaign - a multidimensional cross media approach to amplify reach, convert customers and drive sales.

27/05/2026
20/05/2026

EXP Agency Uganda proudly brought to life the launch of Vim Toilet Cleaner — now available in Lavender, Ocean Breeze, and Lemon variants.

This wasn’t just a showcase — it was proof in action. Through real, live toilet cleaning demos, attendees experienced firsthand the power, shine, and long-lasting freshness that Vim delivers.

Each variant offered a unique experience:
Lavender for a calming clean,
Ocean Breeze for a crisp, refreshing feel,
and Lemon for a bright, zesty finish.

From concept to ex*****on, the experience blended creativity with authenticity — turning an everyday essential into a memorable brand moment.

Lights, camera, consumer engagement!�At AMVCA12, EXP Agency Nigeria brought the Verve X Quickteller experience to life, ...
12/05/2026

Lights, camera, consumer engagement!
�At AMVCA12, EXP Agency Nigeria brought the Verve X Quickteller experience to life, with an interactive photo booth that sparked real-time social buzz.

Attendees shared branded moments instantly, turning engagement into authentic user‑generated content beyond the venue.

By blending entertainment, instant rewards, and immersive brand interaction, we positioned Verve and Quickteller at the heart of culture and premium entertainment.

This Mother’s Day, we celebrate Moms everywhere.
And especially the incredible Moms within our Exp Agency family.To the ...
10/05/2026

This Mother’s Day, we celebrate Moms everywhere.

And especially the incredible Moms within our Exp Agency family.

To the women who juggle school runs, bedtime stories, briefing decks, client calls, events, activations and countless unseen moments of care — we see you.

The experiential marketing world is fast‑paced, demanding, and always on. Yet our working Moms show up every day with resilience, creativity, and heart — proving that leadership, passion, and parenthood can powerfully coexist.

Today, and every day, we recognise you.
We appreciate you.
And we are grateful for everything you bring — to your families, to our agency, and to the experiences we create together.

EXP Agency Nigeria designed the CFAO Open Day to captivate at every touchpoint, from first impression to final experienc...
08/05/2026

EXP Agency Nigeria designed the CFAO Open Day to captivate at every touchpoint, from first impression to final experience.

Guests stepped through a bold entrance gantry into an immersive tunnel that paid tribute to CFAO’s rich heritage.

This took them into the space that unfolded into a seamless blend of storytelling and functionality, featuring immersive brand zones, a standout vehicle display, a live band, elegant consultation areas, and a premium presentation stage.

This is yet another example of how Exp brings brands to life, delivering engagement through a meaningful experience of the Brand - in this instance, letting consumers experience the difference of CFAO mobility.




2025 Exp Agency Group – Campaign of the Year Awards 🏆Last night we celebrated what we do best as Africa’s Thought Leader...
07/05/2026

2025 Exp Agency Group – Campaign of the Year Awards 🏆

Last night we celebrated what we do best as Africa’s Thought Leaders in Live+Consumer Engagement — bold ideas, flawless ex*****on and measurable impact.

21 Senior judges independently scored all of the entries to determine our Campaigns of the Year for 2025, recognising work that truly brings brands to life and sets new benchmarks for experiential excellence.

A massive congratulations to Exp Agency Zambia, who delivered an exceptional clean sweep:
🏆 Live+ Campaign of the Year – Robertsons: Find Your Me in Every Meal
🏆 Brand Activation of the Year – Vaseline Winter Campaign
🏆 Event of the Year – Mosi Lager: Mosi Day of Thunder

As an extension of our clients business and as their Consumer Engagement Experts, these awards reflect and recognise the blending of strategy, creativity and ex*****on through Live+ Experiential Marketing to ensure we drive meaningful results for our clients.




AfricaThoughtLeaders Zambia

This International Workers’ Day, we celebrate the incredible people behind Exp Agency.To our teams across the business: ...
01/05/2026

This International Workers’ Day, we celebrate the incredible people behind Exp Agency.

To our teams across the business: thank you for your unwavering commitment, passion, and dedication to delivering exceptional Brand Experiences for our clients.

As Consumer Engagement Experts, you go above and beyond—often working long hours in a demanding industry—to bring brands to life and drive meaningful results.

Your hard work, resilience, and creativity are the reason our clients achieve success in their marketing efforts.

Today, we recognise you and the impact you make every single day.

Happy International Workers’ Day

30 years of moments. Memories. Meaning.Last night we celebrated Exp Zambia’s 30th anniversary in Lusaka — and what a jou...
30/04/2026

30 years of moments. Memories. Meaning.

Last night we celebrated Exp Zambia’s 30th anniversary in Lusaka — and what a journey it’s been.

From bringing brands to life before experiential had a name, to leading the way in Live+ Consumer Engagement and now Influencer Marketing, this team continues to raise the bar.

Because people don’t remember what they’re told. They remember what they experience.

Here’s to the people, the partnerships, and the belief that connection changes everything.

30 years down. Just getting started.

ConsumerEngagementExperts Africa

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No. 1 Sunset Lane, Magaliesig
Johannesburg

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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