18/09/2025
Earlier this year, Freshly Minced Dubai produced the official staff kick-off of Jumeirah Marsa Al Arab in Dubai, a milestone moment for a global leader in luxury hospitality.
Challenged to unite and energise colleagues as they prepared for the launch of this extraordinary hotel, over 1,000 hand-picked colleagues from across the world came together under one roof to align behind a common purpose.
From a red-carpet welcome and an applause tunnel of executives, to leadership panels, interdepartmental competitions and a fashion show unveiling bespoke uniforms, the event was designed to inspire pride, connection and momentum.
The day honoured Jumeirah’s legacy and celebrated excellence, proving how the right blend of storytelling, performance and experience design can align colleagues as one team.