Alchemy Group

Alchemy Group Alchemy Group was created from a strong desire to build meaningful connections between people, organisations and brands.

The experiential agency that builds meaningful connections
Live Events | Brand Activations | Incentive Travel | Exhibitions | Destination Management | Virtual Events Through brand activations, live events, virtual events, incentive travel, destination management and exhibitions, we design and produce strategic brand experiences.

17/08/2025

Hair artistry meets visual mastery 📸

Schwarzkopf’s Hair by SKP Pro event featured a photography station where guests could capture a unique, branded silhouette portrait to take home the same day. This thoughtful detail gave guests a way to feel part of the event’s story. It’s the kind of interactive touch that turns an event into an experience, while keeping the brand at the heart of it all.

Welcome to the Chronos Sunset 🌅✨Last week, we transformed The Galleria in Sandton into a glowing golden dreamscape to ce...
11/08/2025

Welcome to the Chronos Sunset 🌅✨
Last week, we transformed The Galleria in Sandton into a glowing golden dreamscape to celebrate the launch of the new ghd Chronos Curve range.
Guests showed up dripping in gold and got hands-on with ghd’s new cutting-edge curl tech. The event came alive with luxurious bites, a mesmerising light show and a high-energy DJ set that kept the vibe going till late.

03/08/2025

We make it look effortless, but that’s only because of what goes down behind the scenes.

Think early mornings, razor-sharp planning, and a crew that runs like clockwork. An event like Hair by SKP Pro doesn’t just happen, it’s built moment by moment by people who know their craft and bring serious passion to the table. Every seamless moment on stage is backed by a crew that works with purpose and a love for the game.

28/07/2025

High-fashion hair hit Jozi in style on Monday as we brought the heat for Schwarzkopf Professional’s Hair by SKP Pro.
From electrifying dance acts and live masterclasses to interactive photo ops and an exclusive session with Schwarzkopf Global Ambassador, Lesley Jennison Hair, Sandton’s The Galleria Conference and Eventing Venue turned into a playground for hair professionals. A powerhouse celebration of bold style and hair artistry.

Learning does not have to feel like a lecture.With the right format and planning, masterclasses, training sessions and p...
13/07/2025

Learning does not have to feel like a lecture.

With the right format and planning, masterclasses, training sessions and panel discussions can be engaging learning opportunities. At Alchemy Group, we help create experiences that feel more like a dialogue and less like a one-way conversation.

We handle everything from tech support to behind-the-scenes event logistics so you can stay laser-focused on delivering value to your audience.

At Alchemy Group, we don’t leave speaker selection to chance. We handpick guest speakers to ensure they’re the right fit...
29/06/2025

At Alchemy Group, we don’t leave speaker selection to chance. We handpick guest speakers to ensure they’re the right fit.
A well selected guest speaker can shift energy, elevate conversations and give your audience some insight to take home with them. This kind of impact comes from choosing the right speaker and not just a good one.

Not our usual gig, but one of our proudest.Alchemy Group was part of the team tackling one seriously ambitious brief: to...
22/06/2025

Not our usual gig, but one of our proudest.

Alchemy Group was part of the team tackling one seriously ambitious brief: to feed 10,000 people over 20 days safely, securely and at scale. More than 600,000 meals later, we had a whole new appreciation for what it means to work under pressure. Still one of the most rewarding challenges we’ve taken on.

And somehow 10 years ago still feels like yesterday.

A room drop is more than a souvenir. It’s a quiet welcome, a guide to key details and a useful companion for the event e...
18/06/2025

A room drop is more than a souvenir. It’s a quiet welcome, a guide to key details and a useful companion for the event experience.

At Alchemy Group, we love gifting items and communication that tie into the experience and can be used during and after relevant activities. Bespoke items created by local artisans or inspired by the surrounding culture or landscape are also always memorable.

It’s a hello with heart and a memento with meaning.

🦏 From Wild Beginnings to Starlit Endings 🌌Day 2 of our Phinda Forest Lodge incentive journey brought remarkable and im...
25/05/2025

🦏 From Wild Beginnings to Starlit Endings 🌌
Day 2 of our Phinda Forest Lodge incentive journey brought remarkable and impactful moments, from a powerful rhino conservation experience at sunrise to a bushveld-black-tie gala under the stars. Guests explored the reserve, indulged in Forest Weaver-inspired dining, and enjoyed a charming acoustic set with VAN PLETZEN and Emma B.

Step into the heart of the ancient sand forests of Phinda Private Game Reserve in KZN 🌿From the vibrant rhythm of Zulu d...
18/05/2025

Step into the heart of the ancient sand forests of Phinda Private Game Reserve in KZN 🌿

From the vibrant rhythm of Zulu dancers to bespoke Zulu keepsakes awaiting guests in their rooms, Day 1 set the stage for an extraordinary experience. As the sun dipped low, welcome drinks flowed in a gallery adorned with local art and artefacts, a curated homage to the region’s rich culture. The night closed with a captivating boma dinner under the stars, styled in deep, earthy tones inspired by Phinda’s seven distinct habitats.

A soul-stirring beginning to a remarkable journey.

Here’s to the trailblazers, the change-makers and the innovators.Awards evenings are more than just a celebration, they’...
08/05/2025

Here’s to the trailblazers, the change-makers and the innovators.

Awards evenings are more than just a celebration, they’re a powerful tool in your recognition program. They give your team members that moment - centre stage, in the spotlight - where their hard work is seen, felt, and validated. Those are the kinds of moments that stay with people.

At Alchemy Group, we create awards evenings that reflect the scale of their achievement.

We manage every layer from pacing to production and entertainment, so that all eyes stay on your people. And we love every moment of it. Because there is nothing better than seeing the joy, surprise and pride that fills the room when someone hears their name and realises that this moment is theirs.

Planning your next recognition event? Let’s make it one for the books.

Address

Suite 9, First Floor, 3 Gwen Lane
Johannesburg
2196

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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