The Chocolate Tier

The Chocolate Tier Chocolate experiences for corporate events & brands. Tastings, activations, dessert installations & gifting. Johannesburg + nationwide.

Image light enhanced using AI.More isn’t always better at an event.Twenty years ago, if there was a gap on a dessert tab...
07/09/2026

Image light enhanced using AI.
More isn’t always better at an event.

Twenty years ago, if there was a gap on a dessert table, I wanted something in it. Different height, different colour, different shape. Odd numbers were compulsory. Empty space made me nervous. Quite frankly, if you could still see the tablecloth, I probably thought I hadn’t finished.

My mother’s generation had the right idea with “less is more”. Think of the little black dress. Simple enough that the necklace actually gets noticed.

Events can be the same. We assume more choice feels more generous: more desserts, more drinks, more stations, more décor. Then suddenly your guest is standing there looking like they’ve been handed a 400-page wine list, wondering whether the better option is three meters away.

Too much choice becomes hard work.

I notice it most with dessert tables. Why are there seventeen different things all shouting “pick me” like small children in a school play, when six really good choices would probably feel more luxurious?

Sometimes the smartest event question isn’t, “What else can we add?”
It’s, “What can we remove so the important thing has room to breathe?”
............Says the woman who still gets mildly anxious around an empty patch of tablecloth. 😂

When dessert becomes part of the entertainment.This is what we love about a great dessert installation.It isn't just som...
20/08/2026

When dessert becomes part of the entertainment.

This is what we love about a great dessert installation.

It isn't just something beautiful to look at. It becomes a place where people gather, choose, dip, taste, talk — and very often go back for just one more.

For this event, hundreds of guests moved through a table filled with flowing chocolate, fresh fruit and an abundance of dipping treats, all designed to become part of the evening's experience.

Because the best events aren't only about what your guests are served.

They're about what they remember.

Corporate South Africa has split into two camps.One is barefoot in the veld, building rafts out of oil drums and discove...
21/07/2026

Corporate South Africa has split into two camps.

One is barefoot in the veld, building rafts out of oil drums and discovering which colleague becomes “Boet van die Bushveld” after two shots of mampoer. The other wants nothing to do with khaki shirts and obstacle courses, they're after exceptional chocolate, boutique wine and real conversation.

Different activities, same goal: bringing people together and creating moments they're still talking about on Monday morning. And every office seems to have a Trevor from accounts who secretly loves the obstacle course, and a Karen who swore she wasn't joining in, only to end up fiercely competitive by lunchtime.

This week, I sat down with Leanne Hicklin from Hicklin and to talk about what Joburg corporates actually want in 2026.

The answer?

Absolutely everything.

One month, it's Survivor challenges and outdoor cooking. The next, it's elegant dinners, signature chocolate tables and wine-and-chocolate pairings. And now, thanks to AI, clients arrive with mood boards and prompts for experiences that have never existed before.

One client recently wanted their team to feel as though they were summiting Kilimanjaro. The venue? Bryanston — flat as a Disprin on an ironing board, without a koppie in sight.

Somewhere between ChatGPT, Pinterest and sheer optimism, event coordinators are now expected to move mountains they can't even see.

Beneath all the mood boards and AI-generated wish lists, though, there was a more serious conversation happening: what companies are prepared to invest in, and why. The old line is that corporates have “shorter arms and deeper pockets”. I'm not so convinced anymore.

On our side, we're seeing fewer clients ask, “How little can we spend?” and more asking what they're actually trying to achieve: stronger teams, better client relationships, or perhaps a CSI box that needs ticking.

Leanne and I even talked about combining the two worlds: chocolate-making sessions where the finished pieces are donated, purpose stitched into the fun.
Because whether you're crawling through mud or pairing chocolate with wine, the goal hasn't changed.
It's Monday morning, and people are still talking about what they learned and how it made them feel.

As we move into the third quarter, are clients spending differently, or simply spending more thoughtfully?

10/07/2026

Questioning my lifes choices.
Between calling Suzuki....Suzi, like we're on a first name basis and learning how to speak. It's a miracle we got the shot.

08/07/2026

GINGER AND CHOCOLATE????

07/07/2026

Hand Made.
Somedays in the kitchen work out better than others......looks like it was one of those days.

07/07/2026

Made by hand,
Some days in the kitchen are better than others...
Today was one of those days.😁

Address

Johannesburg

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27610022468

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