The_Journey_of_A_Woman_Infinity

08/03/2025

26/02/2025

17/09/2024

17/09/2024

17/09/2024

17/09/2024

Despite South Africa boasting a rich tapestry of heritage and culture, less than 15% of the country's overall tourist arrivals comprise cultural tourists. By comparison, between 40% and 50% of tourists to European countries such as France and Italy comprise cultural tourists.

Kamil Abdul-Karrim, MD of Pam Golding Tourism and Hospitality Consulting, opens the final day of with a thought-provoking discussion on the potential for Africa to build compelling narratives about the continent's multitude of cultural and heritage attractions.

These attractions should be thrust to the forefront of tourism marketing through digital storytelling and the targeting of immense untapped markets such as the African diaspora worldwide.



Africa Tourism Partners

17/09/2024

"It's important to understand that visas are an artificial barrier. Countries are scoring an unnecessary own goal by neglecting to provide visa-free access, not understanding that allowing people to come in visa-free ultimately provides 10 times more economic value than generating visa fees. There is a deficit of leadership on this continent." ✅

Aaraon Munetsi, CEO of the Airlines Association of Southern Africa, discussing visa openness at .

Day 2 of the event centres on Africa's Travel, Tourism and Aviation CEOs and Executives Forum. The first panel discussion is exploring the State of Africa's Visa Openness and its Impact on Destination Africa 2030.

The panel is featuring case studies from Rwanda, Mauritius and the Seychelles, with insights provided by Munetsi, Rwanda Events Group CEO Christian Gakwaya, UN Tourism Africa Director Elcia Grandcourt and AfCFTA Secretariat Trade in Services Expert Daphine Lekipaika.

Africa Tourism Partners
Botswana Tourism
Rwanda Events Group