
11/01/2024
Happy Holidays to our loyal ChiliPepper ™ following. We have been inundated with texts, messages and phone calls concerning a misguided event happening tonight at an establishment in North Denver (The Highlands).
The Bar at Plaza38 is NOT affiliated with the ChiliPepper ™ and we are not supporting this event. This venue [does] attract the same Target Market and is trying to capitalize on our ChiliPepper ™ Brand.
The ChiliPepper ™ Concept is registered with the Colorado Secretary of State (ID # 20241935454) and we will protect our Tradename at all costs. Our loyal followers deserve that from us.
If you were around for the original ChiliPepper Restaurant back in the early two-thousands, you know that the trademark of the restaurant was the amazing patio – overlooking the brilliance of the downtown Denver skyline. Currently, we would never host a ChiliPepper ™ event at The Bar at Plaza38 because it is just a long food-court that sells alcohol. That is outside of our requirements to be a “Host Venue.”
This is the second time this establishment has tried to infringe on our Tradename, and we are now forced to retain Legal Representation with a Cease-and-Desist Letter.
We wish the best for The Bar at Plaza38, but we also need to protect our ChiliPepper ™ Brand and not be misrepresented by a [food-court] venue outside of our scope of operation.
We are extremely sorry for any inconveniences this situation may have caused you while making plans for your evening.
God Bless you and Happy Holidays from the ChiliPepper ™