05/10/2026
™️ Growth taught us some very important.
Skill and technique matter. You need a bartender who can build a drink fast, clean, and consistent across 200 guests. That’s the floor. But skill alone doesn’t deliver the night someone is paying you to deliver.
The harder part, the part that actually makes or breaks an event, is everything you can’t really put on a resume.
How you read a room. How you treat the guest who’s had three already and just wants to feel taken care of. How you handle a planner mid-event when something’s gone sideways. How you carry yourself when you’re the only person standing between a host and their stress.
That stuff isn’t technique. It’s a way of thinking about hospitality. It’s a belief about what an event actually is, not a job, but someone’s wedding, someone’s launch, someone’s once-in-a-lifetime night. And you can’t borrow that from a freelance roster. You can’t fake it with a uniform.
So a few years in, we stopped trying to find people who already had it and started building it ourselves. We opened a training room at . We brought in people we believed in and taught them not just how to pour, but how we think, how we treat events, how we treat clients, how we treat the experience itself.
That’s Kinberlyn. A few weeks ago she was in our academy. Last weekend she ran a bar like she’d been doing it for years. Because by the time she got to the event, she wasn’t just trained in technique. She was trained in how we show up.
The drink is the easy part. The night is the whole thing.
