07/09/2026
๐๐ผ ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐๐ฟ๐ถ๐๐ฒ ๐ฎ ๐๐ฐ๐ฟ๐ถ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐บ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐ฑ๐ฒ๐ผ?
If we are shooting a strict 30-second ad, a script is a great tool for staying on point and hitting the exact time limit. Today, with the AI resources available, scripting is a small, efficient part of the production process, and your videographer should absolutely help you write it.
However, if you are filming a ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ผ๐ฟ๐, ๐ฎ ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐๐ถ๐ฑ๐ฒ๐ผ, ๐ฎ ๐๐ฒ๐๐๐ถ๐บ๐ผ๐ป๐ถ๐ฎ๐น, ๐ผ๐ฟ ๐ฎ ๐๐ฟ๐ฎ๐ถ๐ป๐ถ๐ป๐ด ๐๐ถ๐ฑ๐ฒ๐ผ, my answer is a hard no. These videos need to be authentic and real.
I recently interviewed a business owner and purposely didnโt share the questions in advance to capture his genuine passion. He later asked to reshoot the interview due to a perceived sunlight issue. On the second take, because he already knew the questions, his delivery sounded robotic, staged, and completely scripted. ๐ง๐ต๐ฒ ๐บ๐ฎ๐ด๐ถ๐ฐ ๐๐ฎ๐ ๐ด๐ผ๐ป๐ฒ.
With 20 years of experience as a television news photographer, I learned that the best soundbites happen naturally. You donโt need a teleprompter, you just need someone who knows how to guide a conversation to find your core message. In fact, Web Video Imagery is experienced enough to ask the right questions and get a perfectly authentic, unscripted 30-second ad just by talking with you.
Ready to share your real story? Reach out today.
โ Darren Bailey, Web Video Imagery