06/22/2026
The very first event I ever did, I was freaking out.
I had a million thoughts running through my head. What if people didn’t like the food? What if I burned everything? What if I sweat so much that it dripped into the food?
Seriously… that last one was a real concern.
So I threw on a bandana to catch anything that might drip. Then I looked in the mirror and thought, “Damn… I actually look like I know what I’m doing.”
And just like that, the Taquito Guy was born.
Over the years, that simple bandana has evolved. Now it has our logo on it, and I wear it at every single event. Not because it’s part of a uniform, but because it’s a reminder of where this journey started.
It’s a reminder that confidence doesn’t always come from knowing exactly what you’re doing. Sometimes confidence comes from showing up, putting yourself out there, and believing you’re capable of figuring it out along the way.
When you look the part, you feel good. When you feel good, you carry yourself differently. And when you carry yourself with confidence, you’ll chase dreams that once felt impossible.
To everyone out there chasing a goal, starting a business, changing careers, or taking that first scary step—find your bandana. Find whatever gives you the confidence to believe in yourself and go after it.
There are no limits to what you can achieve except the ones you place on yourself.
The truth is, I still don’t know what I’m doing half the time. I’m still learning how to lead my crew. I’m still learning how to teach while I’m learning myself. But I’ve learned that when you put in the work, pay attention to the little details, stay humble enough to keep learning, and believe in yourself, amazing things can happen.
Keep showing up.
Keep learning.
Keep believing.
You might just surprise yourself with what you’re capable of.
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