Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Our wedding weekend shoutout goes to the beautiful Eileen as she and her fiancé celebrate their love together and get ma...
08/28/2026

Our wedding weekend shoutout goes to the beautiful Eileen as she and her fiancé celebrate their love together and get married! May you be abundantly blessed with all the best life has to offer! Congratulations!! 🎉🍾🥂🫶🥰👰‍♀️💍🤵‍♀️

08/28/2026

Katie said YES! to her dress! She and her mother came to us with an exact idea of what she was looking for, and we had just what they wanted! I showed her one that aligned with all the details she had described, and asked if she wanted to try it on. Of course she did! So we pulled a few other possible matches and away we went to the dressing room. She got into the first one, and that is all it took. She knew in her heart it was an immediate YES!, but they had previous arrangement in the works that they needed to wait on before committing to this dress. So we said "no problem, see ya later" and sent them on their way. A few days later, they both came back, put Katie into her dress, and then sealed the deal on the gown she is going to walk down the aisle in! Congratulations! Thank you for choosing us for your wedding dress needs! Welcome to the Brides Expressions forever family! ✨🫶🥰😍👰‍♀️💍🍾🎉

🚨‼️NEW GOWN ALERT ‼️🚨 this week brings you this stunning new addition named Fae and she is absolutely magical!This brea...
08/26/2026

🚨‼️NEW GOWN ALERT ‼️🚨
this week brings you this stunning new addition named Fae and she is absolutely magical!

This breathtaking basque waist, A-line gown is a masterclass in romance, weaving together rich botanical textures and effortless movement. The front features a flattering V-neckline adorned with structured, vine-like lace appliqués that beautifully contour the bodice. Swirling embroidery seamlessly shapes the waistline, flowing into an airy tulle skirt with an integrated layer of subtle shimmer that captures the light with every single turn. Turn this gown around, and the back truly deserves a moment of its own. A sculpted V-back meets delicate, detachable cold-shoulder straps that can be turned into thicker on shoulder straps. The absolute star of the show is the spectacular, sweeping cathedral train, which extends into a grand display of lace artistry. It is the perfect choice for a whimsical walk down the aisle and a magical evening under the lights.

Fae can be ordered in 5 colorways and in any size 2-30. In store we have her in sample size 22. If you are looking for a gown that gives regal, whimsical, and a ton of bridal beauty, Fae is just what you need!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

We have 3 wedding weekend shoutouts to give today!Our gorgeous bride Destiny and her love Chris tie the knot and celebra...
08/21/2026

We have 3 wedding weekend shoutouts to give today!

Our gorgeous bride Destiny and her love Chris tie the knot and celebrate their future together as husband and wife.

Our beautiful Sara and her groom Tyson exchange their vows and commit their love to each other.

Our lovely Consuela and her fiancé Christhiam say I DO to a lifetime together.

We wish all 3 amazing couples the most beautiful weekend and lives filled with endless love, laughter, health, happiness, joy, and success! ❤👰‍♀️💍🤵‍♀️🍾🥂🎉

Wishing Connor and his bride a happy wedding day today! Congratulations! Wishing you both eternal love, laughter, health...
08/20/2026

Wishing Connor and his bride a happy wedding day today! Congratulations! Wishing you both eternal love, laughter, health, happiness, joy, and success together as Mr. & Mrs.!!!

🚨‼ NEW GOWN ALERT ‼🚨For this week we have a new gown for you! This is Kate, and she has it all! Enchant your guests fr...
08/20/2026

🚨‼ NEW GOWN ALERT ‼🚨
For this week we have a new gown for you! This is Kate, and she has it all! Enchant your guests from the moment you step down the aisle in this breathtaking A-line bridal gown, masterfully designed to balance classic romance with contemporary sophistication. This dress features a romantic plunge V-neckline softened by an ultra-fine, sheer illusion panel, which effortlessly flows into delicate lace straps and a dramatic, low-cut V-back framed by a classic row of fabric-covered buttons. Exquisite baroque-inspired botanical lace appliqués adorn the bodice and cascade elegantly down the skirt, which is crafted from layers of ethereal tulle infused with a subtle, shimmering glitter layer that catches the light beautifully from every angle. This exquisite artistry culminates in a spectacular, cathedral-length train finished with a dramatic, scalloped lace border, making the gown an unforgettable choice for an elegant cathedral ceremony, a grand ballroom reception, or an upscale estate wedding.

Kate can be ordered in 4 different colorways, and in any size 0-30. In store we have her in sample size 14. If you are looking for a timeless vintage inspired gown that is outside the ordinary box, Kate is just the girl for you!

Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Miss Maddi and her grandpa came in today, and she said YES! to the dress! She was able to find an absolutely one-of-a-ki...
08/19/2026

Miss Maddi and her grandpa came in today, and she said YES! to the dress! She was able to find an absolutely one-of-a-kind gown and declared it as hers! This beautiful bride shopped our racks pulling a handful of gorgeous contenders. The first one she tried was amazing, and definitely fell into the "this is Maddi" category. The next couple she tried were stunning, they were just missing the wow factor she was looking for. Then she tried the one and knew it right away. Everything about it was perfect and checked all of her boxes! After a few pictures, a veil, a few more pictures, and not wanting to take it off, she readily staked her claim, and left our store as the newest member of the Brides Expressions forever family! Thank you for choosing us to give you a truly unique dress for your truly unique day! ✨🫶😍👰‍♀️💍🍾🎉

Today Wyatt and his bride tie the knot coming together as one! Congratulations to you both! We wish you a life filled wi...
08/15/2026

Today Wyatt and his bride tie the knot coming together as one! Congratulations to you both! We wish you a life filled with plentiful love, laughter, health, happiness, joy, and success. 💘🤵‍♂️👰🍾🥂🎉💍

08/13/2026

Let's focus on the guys in your wedding party for this week's .
Why settle for ordinary, when you can have EXTRAORDINARY!?!? Low prices, professional sizing, the most extensive color/style options around, and the area's ONLY fit guarantee!! 32 years of original owner experince makes sure that we get it right, or make it right by you! Why take your chances anywhere else and get left stranded with less than desirable looks for your big day? Stop in any time during regular business hours and chat with us about your options, or get ahold of us for a Saturday appointment!
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

08/08/2026

Kjersten said YES! to the perfect winter wedding gown today! She and her nearest and dearest came to us and were able to find a gown that checked all of the boxes and then some! There was a fierce battle between two very different dresses, but in the end, the right one prevailed! She didn't want to do a photo, but we still wanted to give her the honorable mention and welcome her to the Brides Expressions forever family! Congratulations and thank you for choosing us for your big day! ✨🫶😍👰‍♀️💍🍾🎉

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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