Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Sara said YES! to the dress!! This beautiful lady and her beautiful entourage danced through our racks pulling a collect...
11/15/2025

Sara said YES! to the dress!! This beautiful lady and her beautiful entourage danced through our racks pulling a collection of head turning gowns. It was a pretty easy task eliminating the ones that just didn't cut it. We whittled away at them until there were two....two very different gowns! They had their similarities, but they were also polar opposites. But which was it going to be? Sara knew! She knew all along from the very moment she put the gown on, but her head was pulling her all over the place. In the end, she chose the one that was exactly what it needed to be for this amazing bride. Thank you for choosing us to find the dress to your Sara! This one was truly made just for you! Congratulations! We wish you all the luck, love, health, and happiness as your future unfolds as a fiancé! Welcome to the Brides Expressions forever family!! 🫶👰‍♀️💍🍾🎉

Today is the day that Bobbi said YES! to the dress!! Recently, she said YES! to the love of her life when he asked her t...
11/15/2025

Today is the day that Bobbi said YES! to the dress!! Recently, she said YES! to the love of her life when he asked her to marry him! She came in with her crew, and it was a frenzy of gowns. There were fitted ones, fluffy ones, plain ones, and extravagant ones! In the dressing room, as we were zipping up the first one, she asked if there were ever women that said YES! to the very first dress they put on. Turns out, after trying on about 10 or so more, it was her first one she tried on that stole her heart! Thank you for choosing us to find you the perfect gown for your perfect day! We wish you and your family all the best moving forward as husband and wife. Welcome to the Brides Expressions forever family! Congratulations!!! 🫶👰‍♀️💍🍾🎉

Daisy is the star of the show for this week's This fit and flare square neck boasts thicker straps for extra comfort a...
11/13/2025

Daisy is the star of the show for this week's
This fit and flare square neck boasts thicker straps for extra comfort and support. Small sequins add shine over top of delicate lace appliques throughout. Glitter tulle ties it all together, making for a simple yet intricate, lightweight gown for your wedding day. She is such a figure flattering gal on any shape and size! Daisy can be ordered in sizes 2-30 and in 4 different color options, making for a customized dream come true! In store, we have her in sample size 20.
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Christina came in today for her second time, and battled fiercely between two gowns. In the end, after some careful deli...
11/11/2025

Christina came in today for her second time, and battled fiercely between two gowns. In the end, after some careful deliberation, she was able to choose the gown that was just right for her, and said YES! to a jaw dropping stunner!! She is really going to wow the crowd on her big day as she walks down the aisle to the love of her life!
Thank you, Christina, for choosing us to get you the perfect gown for your most perfect day! We wish you all the best in life as you move forward to becoming a wife! Welcome to the Brides Expressions forever family!!! 🫶👰‍♀️💍🍾🎉

11/07/2025

We have a wedding weekend shoutout to give to our beautiful bride, Amanda! Tonight, as you say your vows to join your love in holy matrimony, just know we are so happy and honored to have you as a part of the Brides Expressions forever family! We wish you the most magical night ever! May endless love, laughter, health, happiness, and blessings fill your future as a wife!

It's that time again! this week brings you Cheyanne. She is a soft, lightweight, fit and flare that hits the nail righ...
11/06/2025

It's that time again! this week brings you Cheyanne. She is a soft, lightweight, fit and flare that hits the nail right on the head in the western/rustic department. She has off the shoulder tulle and lace straps with a flowing tulle train that can be detached for a strapless look, or wear them on the shoulder. Cheyanne boasts a slight basque waist behind her gorgeous sheet lace. In store, she is unlined, but can be ordered with a bodice liner that matches any of the 4 color options she comes in, and can be ordered to fit any size 2-30. In store, we have her in sample size 10.
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Cortney and Mikayla both said YES!! We had these sisters in for appointments today. Cortney was for sure shopping, and M...
11/01/2025

Cortney and Mikayla both said YES!! We had these sisters in for appointments today. Cortney was for sure shopping, and Mikayla was more so just getting ideas.
First up was Cortney!
She had found some online inspiration and came armed with photos and ideas. She pulled a handful of gowns from the rack that fit into her idea, and away we went. There were some that fit in the box, and some that didn't. some that had it, and some not so much. And then, she stepped into the right one and that's all she wrote. As she was standing looking at herself in the mirror, the smile never faded from her face, and she lovingly declared she had found the one!
Now it was Mikayla's turn!
Initially, she tagged along for support for Cortney, and to get some ideas for herself. After she helped her sister find the gown of her dreams, she had more of an idea of what she was interested in. She had never been in a wedding gown before, so we tried a couple different styles and silhouettes to give her a feel for them all. When this lady got into the one, you could tell! She immediately had all of the ideas for the whole wedding, top to bottom, inside and out! She gushed on and on about all the little details that just flooded her thoughts, and that's when I knew that this was probably going to be her dress. She tried a few more on, and then got back into her top two. It was the same story....she couldn't stop talking about this gown and had 90% of her wedding figured out up on the pedestal. Cortney asked her officially if she was saying YES! to the dress, to which she declared she was.
Two beautiful brides. Two beautiful gowns. Two beautiful separate appointments that blended seamlessly into each other's, giving that family bond and love, but gave each lady her own special time!
Ladies! Thank you so much for giving us the opportunity to make you both Brides Expressions forever family. We wish you nothing but the best, and endless love as you both move forward as wives! Congratulations!!❤🎉💍🍾

10/31/2025

Happy Halloween! It is also wedding weekend and we have some shout outs we would like to give!
Today, our beautiful bride, Kansas, says I DO and marries the love of her life! Tomorrow, our gorgeous bride, Jenna, also ties the knot with her fiancé! We also have the Levijoki's, and the Haider's, celebrating their wedded union this weekend! So much love all around! We wish every single one of you endless love, laughter health, happiness, and success and may life bless you abundantly in all you do. Thank you for becoming part of our Brides Expressions forever family! 🫶💍🍾🎉

Charlotte has it all for ! Sparkly sequins, boss beading, and perfect pearls. The fitted crepe skirt follows the curves...
10/30/2025

Charlotte has it all for ! Sparkly sequins, boss beading, and perfect pearls. The fitted crepe skirt follows the curves of the waist in the front and back. The intricate bodice comes as pictured in the color n**e, or she can be ordered in ivory. As always, if you are not a fan of the sheerness, she can be lined to your liking! Detachable sleeves offer two looks for your dream day. She is available to order in sizes 2-30. In store, we have her in sample size 14.
It's never too early to find your gorgeous gown. We recommend allowing 6-9 months MINIMUM for production of your masterpiece. Come see us, and let's get this beauty on your body!
Ways to contact us:
Schedule an appointment online at www.bridesexpressions.net
Email us at [email protected]
Call the store at 605-882-1010
Send us a message on Facebook messenger
Stop in anytime during regular store hours
Store hours are as follows:
Sundays: CLOSED
Mondays: CLOSED
Tuesdays: 9:30am-1:00pm
Wednesdays: 12:00pm-6:00pm
Thursdays: 12:00pm-6:00pm
Fridays: 9:30am-5:00pm
**Saturdays are reserved for private appointments only. If you want an appointment, please use one of the above mentioned methods to get the best time and date set for you!**

10/24/2025

Today, Miss Betsy and her mom came to us for an appointment for a mother's dress. Instead of mom getting into mother's dresses, Betsy got into wedding gowns! Low and behold, she found one that she couldn't leave without and said YES!! We were absolutely tickled we were able to get this beautiful woman into her dream gown unexpectedly. Funny how things fall into place when you least expect them to. Congratulations Betsy! Welcome to the Brides Expressions forever family! We are honored you chose us to be a part of your big day. We wish you the best going forward with your future husband!!

🚨 NEW GOWN ALERT!!! 🚨 brings this new regal lady to us! Say hello to Helen!Helen is a reverse box pleat ball gown beaut...
10/23/2025

🚨 NEW GOWN ALERT!!! 🚨
brings this new regal lady to us! Say hello to Helen!
Helen is a reverse box pleat ball gown beauty that boasts a square neckline and basque waistline. The structured boning in the bodice is phenomenal and offers the most amazing support you could ask for. Use her pockets to carry tissues, your phone, or snacks 😏 The matte satin on this matriarch will make you feel like a queen! Helen is available to order in any size 2-30 in ivory only. In store we have her in sample size 20. If you are on the market for a timeless and simple wedding gown that is top tier quality, you have got to try Helen on!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

10/17/2025

Wedding weekend is upon us again! Congratulations to the Clark's, the Olson's, and the Bauman's! A very special love filled congrats to our bride, Allison. May your weddings this weekend be the very thing you've always dreamed about. May life bring you nothing but joy, love, happiness, and success. Best wishes to all of our Brides Expressions families! Happy wedding day to all! 🫶💍🎉❤️🍾

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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PRICE MATCH GUARANTEE!

Celebrating 26 years of business thanks to wonderful customers like you! Customer service is our top priority! Modern and classic bridal store including 25% off most wedding gowns, all bridesmaids, tuxedo rentals & sales, flower girls, prom dresses, and more. Gown prices range from $99 to around $800 in the discounted section, and from $600-$1900 in the current section. Different sales are always running, and you can purchase ANY gown off the rack at a discount!

Caitlin & Tammy are here to help you through every step of outfitting your wedding! Tammy is also an independent Scentsy consultant.