Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

We have two couples for our wedding weekend shoutout!Our lovely bride, Julie, and her fiancé say their vows and take on ...
06/05/2026

We have two couples for our wedding weekend shoutout!

Our lovely bride, Julie, and her fiancé say their vows and take on the future together as Mr. and Mrs.

Our groom, Austin, and his bride-to-be are spending the day with friends and family to declare their love to each other by saying I DO!

We hope the weather straightens up for you guys! We also wish you all endless love, laughter, health, success, and joy! Congratulations again and many blessings! 👰🤵💍🍾🥂🎉❤️

Ellen said YES! to her dress today! This gem and her friends came in Saturday to see if they could broaden her wedding d...
06/04/2026

Ellen said YES! to her dress today! This gem and her friends came in Saturday to see if they could broaden her wedding dress horizons. Everyone is so glad that they gave us a try, because she ended up falling in love with a dress that really was her and what she was looking for. There were many dresses tried on, and after all that competition, one just shined through them all. There was no way she wasn't going to seal the deal and make this stunner her own! Thank you for giving us a try! We are all so happy you did! Welcome to the Brides Expressions forever family!! ✨🫶🥰👰‍♀️💍🍾🎉

🚨‼️ NEW GOWN ALERT ‼️🚨We come to you this with another new little number curated just for you!This is Bella and she is...
06/04/2026

🚨‼️ NEW GOWN ALERT ‼️🚨
We come to you this with another new little number curated just for you!
This is Bella and she is ready to make you a star! This light weight chiffon A-line babe has so much to offer. Her sweetheart neckline is flattering while keeping it classy. The off the shoulder straps are long so there is no restriction on your arm movement. The lace sleeves are detachable to offer up two looks for your big day. She is a simple stunner that is sure to please. No sequins, no beads, just intricately delicate floral appliques cascading throughout. Bella comes as seen in the pictures, or she can be ordered with colored appliques, or no appliques at all! She is available in sizes 2-30. In store we have her in sample size 20. Get in here and be the first one to try her on!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Madeline said YES! to her dress today! She and her mom stopped in on a whim, hoping to be able to just take a look aroun...
05/30/2026

Madeline said YES! to her dress today! She and her mom stopped in on a whim, hoping to be able to just take a look around. She came armed with a photo of what she was looking for. We had a few options that sort of fit the bill, so we got her into them. The first was great, but not it. Same with the second. Then by gown three, something magical happened. A glow came over her, the smile never left her face, and she couldn't stop admiring herself in the mirror. At this point, I already knew that this was her gown, and I think she did too, but there were two more in the dressing room that we just needed to try to make sure. After those quick in and out's, she got back in her favorite, and didn't want to get back out! She wasn't going to leave the store without this being her gown so I asked the famous question, and she happily announced she was saying YES! to this dress! Congratulations! Thank you for taking a chance and honoring us with adding you to the Brides Expressions forever family!! ✨🫶🥰😍👰‍♀️💍🍾🎉

Allie said YES! to her dress today! This bride-to-be stopped in yesterday to pre-game for when her bestie and bestie's m...
05/29/2026

Allie said YES! to her dress today! This bride-to-be stopped in yesterday to pre-game for when her bestie and bestie's mom came today. She wasn't sure what exactly she wanted for her big day, so we helped her narrow it down. We were able to find exactly what she DIDN'T want right away, and stayed away from that category. There was one that she just adored right from the start. When she came back in today with her crew in tow, the same one that stole her heart, was also the crowd favorite, and she signed, sealed, and delivered on the most amazing gown for her wedding day! Thank you for choosing us to find the perfect gown for you! It was an honor to welcome you into the Brides Expressions forever family! 😍🫶👰‍♀️💍🍾🎉✨

Our wedding weekend shoutout for tomorrow goes to our beautiful bride, Morgan. She says I DO surrounded by friends and f...
05/29/2026

Our wedding weekend shoutout for tomorrow goes to our beautiful bride, Morgan. She says I DO surrounded by friends and family and marries the love of her life! May you have endless love, laughter, happiness, health, success, and joy in your lives together moving forward as one! ❤👰🤵💍🍾🥂🎉

Now days, it seems like friends and family are scattered all over the place! If you have a wedding on your calendar, we ...
05/28/2026

Now days, it seems like friends and family are scattered all over the place! If you have a wedding on your calendar, we can help get your wedding party into perfect fitting suits, no matter how many miles away! The process is simple, and we can help start to finish. We have a few different options to make everything come together seamlessly and easily. Come where the fit is guaranteed! Let us put the polishing touches on your perfect day!

For this week, instead of featuring just one lovely gown, how about 5?! Are you a bride-to-be that has let time slip b...
05/28/2026

For this week, instead of featuring just one lovely gown, how about 5?!

Are you a bride-to-be that has let time slip by, and you have been told you are past the point of being able to order the gown of your dreams? Not all hope is lost! We have 6 different gowns available to order that can be in store in as little as 8 weeks! That's a brand new, cut to you, never been tried on wedding dress in your hands in 2 months time! We have 3 of these quick ship gowns in store for you to see, touch, and even try on in person. Hanging right along side these bridal beauties, are over 130 other gowns that are able to be purchased off the rack for quick wedding dates! Don't be discouraged by the 6 month minimum order time frame. We have you covered so you look and feel your best on your big day! Come see us! We are always helpful, friendly, and eager to make your dreams come true!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Hannah said YES! to her perfect dress today! This sweet girl and her crew came in with a vision in mind, and we turned i...
05/23/2026

Hannah said YES! to her perfect dress today! This sweet girl and her crew came in with a vision in mind, and we turned it into reality! There were many dresses pulled that all kind of fit in the box. Each one had the right idea, but as she got into each one, she was able to narrow it down to two gowns for the perfect look she was going for. She already had a veil and shawl that were going to be part of her big day, so we got her back into each gown, and added her pieces. After much hard debate, a clear winner presented itself and this bride-to-be made it official that she had found her gown! Thank you again for choosing us to make your dream a reality! Welcome to the Brides Expressions forever family!! ✨🫶🥰😍👰‍♀️💍🍾🎉

Giving our wedding weekend shoutout for tomorrow to two lovely brides of ours.Laura says I DO and ties the knot with the...
05/22/2026

Giving our wedding weekend shoutout for tomorrow to two lovely brides of ours.

Laura says I DO and ties the knot with the love of her life!

Hannah and her almost husband are also saying their vows and committing to a lifetime together as one!

Congratulations again ladies! We hope your day goes perfectly tomorrow! May you both be blessed with endless love, laughter, health, success, and joy in your lives moving forward as wives!! ❤👰‍🤵‍💍🍾🥂🎉

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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