The Side Lobby

The Side Lobby Specializing in nonprofits and arts organizations, The Side Lobby achieves marketing objectives through events.

The Side Lobby is a consulting firm helping organizations make a difference through events. We specialize in event strategy and production, working mostly with cause-driven organizations on events that raise both funds and awareness.

Early voted in person last week! Proudly wore my  shirt and brought my oldest kiddo with me. Go vote!!
11/05/2024

Early voted in person last week! Proudly wore my shirt and brought my oldest kiddo with me.

Go vote!!

Last Wednesday in DC, first day of spring despite chilly temps!! And today is rainy and grey — guess Mother Nature is ge...
03/27/2024

Last Wednesday in DC, first day of spring despite chilly temps!!

And today is rainy and grey — guess Mother Nature is getting a head start on those April showers… 🤷🏻‍♀️

Either way, looking forward to the days that are sunny and coat-less! In the meantime I’m hunkering down in the office to get ready for a super busy April!

It’s been a week. Two weeks. A month, hell, two years!I keep waiting for the perfect day, and it’s not coming. So I look...
05/26/2022

It’s been a week. Two weeks. A month, hell, two years!

I keep waiting for the perfect day, and it’s not coming. So I look for the things to help me get through the less-than-perfect day.

Sometimes it’s people. Sometimes it’s sleep, or an eyes-closed-because-you-mean-it hug. Sometimes it’s a bowl of pasta with cheese and butter.

Today it was this. No, this isn’t an ad for . It’s about finding the things that help you make it through.

What’s helping get you through today?

And no hashtags for this. It’s just some thoughts for folks who’ve already found me.

Happy World Creativity and Innovation Day!!  was established by the  in 2017 to raise awareness of the role of creativit...
04/21/2022

Happy World Creativity and Innovation Day!!

was established by the in 2017 to raise awareness of the role of creativity and innovation in all aspects of life. 🎨

Over the past two years, I’ve loved seeing how businesses and organizations have incorporated their mission and brand into signage related to health precautions around masking, distancing, and hand washing. 😷

This hand washing reminder is a nod to Lady Macbeth’s famous “Out damned spot” speech — it’s posted in the restrooms of the where I’m surely not the only one to snort-laugh at it while washing my hands 🤣

How does creativity show up in your everyday life?

So I ran a race for the first time this past weekend since the DC Half Marathon last September.I got swept up in the exc...
04/04/2022

So I ran a race for the first time this past weekend since the DC Half Marathon last September.

I got swept up in the excitement within my running club and signed up for the Cherry Blossom 10 Miler lottery back in early January, even though I’d set “Beat my 5K PR” as my 2022 running goal. I figured I wouldn’t get a spot, so what was the harm?

So of course I got a spot when the lottery results came out January 19. Crap. This meant I’d have to train, meaning I’d need to get back into a regular running schedule instead of my infrequent “run when it’s not totally freezing out” winter runs.

Regardless of the weather and some occasional knee pain, I just didn’t have the motivation to run. It no longer brought me joy.

I was dreading the 10 Miler.

I got an email on February 25 about the deadline to drop down to the 5K race. I’d so far run four times since January 19. I emailed the race organizers and dropped down to the 5K.

And as soon as I got the confirmation email, I felt an enormous sense of relief.

This past Sunday I arrived early enough to cheer on some of my running club friends from the sidelines near the end of the 10 Miler, just up the block from the 5K start (another bonus to the shorter distance: 10 Miler started at 7:30am; 9:00am for us 5K-ers!).

Just before 9am, I jogged down to the back of the starting pack for the 5K, surrounded by stroller runners and folks who looked like they were taking the “walk” option of the 5K Run/Walk. It took a good 5 minutes to cross the official start time — and then we were off!

A giant smile spread across my face as I realized that the 5K is my favorite race, that the folks here near the back of the pack are my people, that I don’t have to run 10 Milers or half-marathons or marathons to be a runner. I am a runner because I run, and I run on my own terms.
(Continued in comments)

Needed some new scenery this afternoon, so I strolled down to the new  on . It’s a super chill daytime vibe, perfect for...
03/30/2022

Needed some new scenery this afternoon, so I strolled down to the new on .

It’s a super chill daytime vibe, perfect for reviewing a new RFP and catching up on client paperwork.

And the chai hit the spot on yet another chilly springtime afternoon!

Welcome to the neighborhood, y’all!

Flashback to our last event of 2021, ’s Holly Days After Hours on Friday, December 17 (aka right before Omicron blew eve...
01/12/2022

Flashback to our last event of 2021, ’s Holly Days After Hours on Friday, December 17 (aka right before Omicron blew everything up).

We celebrated the last weekend before Christmas with a Silent Disco sponsored by EastBanc, snowflake crafts and coloring, a fun-for-all-ages photo booth by , caroling from the , and ’s Not So Silent Night art market. Special shout-out to the team for their help with setup and strike!

The weather was unseasonably warm with kids dancing to the Silent Disco in short-sleeves. It was a great night to be outdoors and just let loose.

Looking forward to working more with in 2022 to create more opportunities for the community to gather throughout the year!

So excited to reread ’s  !!!Picked up a copy  and devoured it in a weekend back in November and have been raving about i...
01/06/2022

So excited to reread ’s !!!

Picked up a copy and devoured it in a weekend back in November and have been raving about it to anyone remotely involved with ever since!

Realized I needed my own copy to dog-ear and mark up, so put in a special order with and picked it up yesterday!!

Seriously have to hold myself back from just rereading this all day!

Have you read Philanthropy Revolution? It’s all about fundraising from the perspective of a major donor.

It will make you smile, cringe, murmur “mmm-hmmm” while nodding in agreement, and also want to shake a few fundraisers who have crossed Lisa’s path.

Also, my reading glasses are no longer a once in awhile thing; they are 100% required for reading anything these days.

What industry-related books are you recommending or looking forward to read?

❄️❄️❄️ Monday  ! ❄️❄️❄️Took a work break earlier to enjoy the snow here in DC. ⛄️ I can’t recall when I last built a sno...
01/03/2022

❄️❄️❄️ Monday ! ❄️❄️❄️

Took a work break earlier to enjoy the snow here in DC.

⛄️ I can’t recall when I last built a snowman. I can remember shoveling and worrying about leaks and more shoveling and getting kids into snow gear for less than 10 minutes outside, but no snowman.

🌨 Why is that? At what point do we stop having fun when it snows? Can we “adult” AND have fun?

⛄️ How are you finding the fun today and in 2022?

The Side Lobby is closed December 24-January 1 each year. Do we still do some work *on* the business and for clients tha...
12/28/2021

The Side Lobby is closed December 24-January 1 each year.

Do we still do some work *on* the business and for clients that week? You betcha.

But we do it with our junior team at our feet, usually “helping” in their own special way.

May the end of the year bring you what you need, whether that’s time to pause and reflect, lots of end of year donations, or plenty of NYE gigs that aren’t canceled because of Omicron.

Looking forward to what 2022 has in store!

🍃🍃🍃I spotted this living backdrop at  earlier this fall while finding my way back to my car ("Did I park outside Macy's?...
11/22/2021

🍃🍃🍃I spotted this living backdrop at earlier this fall while finding my way back to my car ("Did I park outside Macy's? Or am I the other way?").⁠

I was drawn to the live plants in the middle of an indoor shopping center, the tiny red blooms peeking out from behind the lush green leaves. 🍃⁠

And upon further inspection I discovered that they were LIVE PLANTS! Dozens of tiny pots attached to the square frame, green leaf vines cascading down. 🍃⁠

For your next live event, instead of the traditional logo-filled step and repeat banner, consider something new:⁠

🍃 A living backdrop like this is better for the planet -- no one-time use banner that goes straight into the trash post-event.⁠

🍃 Simplicity over clutter -- I love how the handle is elegantly placed in the top right corner where it will show up in pictures but not distract from your guests's faces.⁠

🍃 3-dimensionality is more flattering! A flat banner-style backdrop yields stale photos. The lush greens cape here is visually interesting and will make your guests look more natural.⁠




While we may not have statehood (yet), there are definitely perks of living and working in DC!⁠⁠Friends, neighbors, and ...
09/20/2021

While we may not have statehood (yet), there are definitely perks of living and working in DC!⁠

Friends, neighbors, and colleagues work in fun places that get you access unavailable to just anyone. ⁠

Way back in December 213, with thanks to ’s husband, I went on a special group tour of the White House’s holiday decorations, the West Wing, the Press Briefing Room, and the Eisenhower Executive Office Building. ⁠

I’m just as mesmerized now as I was then with the EEOB’s black and white checked floor and the Escher-like stairwell with reddish looking wood railings. On brand, anyone? 🤔⁠

Inspiration is all around us all the time — you just have to look up/down/around!⁠


Address

700 Pennsylvania Avenue SE
Washington, DC
20003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9:30am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17038558364

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