09/26/2026
https://youtube.com/shorts/OD7vT6TZ-PI
Ukrainian Fashion, Made Under Air-Raid Sirens | | Now That’s a Good Look Ep. 3 | Vinok
What does it mean to create fashion while air-raid sirens are sounding?
Created by BBDO Ukraine with augmented-reality support from ADVIN, the initiative brought together more than 20 Ukrainian fashion brands, including KSENIASCHNAIDER, POUSTOVIT, SAYYA, and NOMIS, to document the extraordinary conditions under which Ukrainians continue to live, work, and create.
Garments produced during the full-scale Russian invasion carried labels reading, “Made in Ukraine under the air-raid sirens.” By scanning the labels’ QR codes, viewers could experience augmented-reality content and hear the sirens that sounded while the pieces were being made.
FOLLOW UNDER_SIRENS ON INSTAGRAM
Explore the participating designers, campaign imagery, and stories behind the project:
https://www.instagram.com/under_sirens/
EXPERIENCE UKRAINE’S AIR-RAID ALERT SYSTEM
The Повітряна тривога (or “Air Alarm”) app delivers official air-raid and civil-defense alerts for selected cities, regions, districts, and communities throughout Ukraine. The app was created with support from Ukraine’s Ministry of Digital Transformation, and it can be set to English, making it accessible to international users who want to better understand the reality Ukrainians experience.
Download it through Google Play:
https://play.google.com/store/apps/details?id=com.ukrainealarm&hl=en-US&pli=1
SUPPORT CIVILIANS IN UKRAINE
If you would like to help protect and support civilians in Ukraine, consider donating to Nova Ukraine, a U.S.-based, registered 501(c)(3) nonprofit providing evacuations, medical aid, shelters, humanitarian demining, first-responder support, and emergency assistance throughout Ukraine.
Learn more or donate here:
https://novaukraine.org/donate/
This is *Now THAT’s a Good Look*—a series about the people, ideas, and actions making fashion a force for good.
What does it mean to create fashion while air-raid sirens are sound...