Social Media for Nonprofits

Social Media for Nonprofits Beyond the Logo empowers nonprofits to amplify their impact with people-first strategies.

We help mission-driven organizations build trust, foster authentic community engagement, and turn their brand presence into real social change. Beyond the Logo is a brand marketing agency focused on helping nonprofits and mission-driven organizations create meaningful impact. We specialize in trust-building strategies, community engagement, and digital storytelling that turn brand presence into re

al change. Our mission is to empower purpose-driven leaders to connect deeply with their audiences, elevate their cause, and drive lasting social impact. Whether you’re looking to expand your reach, engage your community, or amplify your mission, we’re here to help you go beyond the logo and build connections that truly matter.

06/03/2025

Did you say a bad word?

Under the new administration, nonprofit leaders are quickly learning that certain words in digital content can raise red flags—not because they're inappropriate, but because they trigger algorithmic reviews that can impact funding visibility, grant approvals, and even social reach.

💬 That’s why in-person communications matter more than ever. You can say what needs to be said—clearly, powerfully, and without risking algorithmic penalties. But it also means your team needs a smart strategy for balancing online clarity with real-world urgency.

📍In this video, I share how we’re helping nonprofits navigate this new landscape—plus a reminder not to leave state and local funding on the table. If you’re only watching the federal level, you might miss vital opportunities closer to home.

👀 Watch, share, and tag a nonprofit leader who needs to stay ahead of these shifts.

05/16/2025

🎯 "Everyone knows who you are—but no one knows what you do."
That’s not brand awareness. That’s brand confusion.

In this clip, brand strategist Gabriella Cray breaks down why clarity is everything—not just for recognition, but for referrals, partnerships, and sustainable growth.

👥 If 10 people are saying 10 different things about your organization, it’s time to align your message.
🤝 And if your budget is stretched thin, collaboration—not cuts—might be your smartest move.

Let’s stop diluting our impact and start going beyond.

📩 Did you miss the discussion between Grant Consultant Chermain Jennings and I? Join our email list for special access : www.wannagobeyond.com

📊 Hard numbers, hard truths:Donor retention slid again in 2024—only 42.9 % of donors gave a repeat gift, the fifth strai...
05/08/2025

📊 Hard numbers, hard truths:

Donor retention slid again in 2024—only 42.9 % of donors gave a repeat gift, the fifth straight year of decline. GivingTuesday Data Commons

Adjusted for inflation, total U.S. giving fell 2.1 % last year despite a record headline dollar figure. Lilly Family School of Philanthropy

65 % of nonprofits report serious worry about funding cuts or shifting funder priorities heading into 2025. Philanthropy Network

Most still keep < 3 months of operating reserves—leaving little cushion if policy winds shift. National Council of Nonprofits

If a second wave of politically driven regulations tightens grants or 501(c)(3) rules, these trends could accelerate.

Join our discussion to future-proof your mission:

We’ll cover
1️⃣ Turning uncertainty into a grant-winning narrative & donor confidence booster
2️⃣ Building a policy-proof brand donors rally behind
3️⃣ Rapid-action funding plays you can deploy before FY 2025 budget fights begin

This conversation lays the foundation for a straight-forward conversation we’re co-hosting this month that will dive deeper into sustainable revenue and resilient branding.

👉 Reserve your seat & tag a nonprofit leader who is laser focused on creating a resilient future for their organization.

www.wannagobeyond.com/webinar

05/06/2025

⏳ Still stretching your in-house team across social, email, events, and partnerships?
When every staffer wears five hats, “strategy” turns into scrambling to keep the lights on.

Beyond the Logo plugs you into a full-stack crew—digital marketers, trainers, and community-engagement pros—without adding a single W-2. Here’s what that swap really buys you:

🔥 Specialized firepower on day one. Our strategists monitor the algorithms and audience trends so you don’t have to.

👥 Built-in professional development. We upskill your staff as we execute, leaving sustainable know-how long after a campaign ends.

🤝 Community engagement that opens doors. We’ve guided mission-driven brands through tough conversations with neighbors, officials, and donors—then turned that goodwill into measurable growth.

Stop choosing between bandwidth and brilliance.

👉 Contact us using our form online www.wannagobeyond.com/contact , or save your seat at our free webinar May 16th to see exactly how outsourced expertise pays for itself.

Nonprofit leaders are navigating more uncertainty than ever — and we're showing up with clarity, strategy, and support.T...
05/02/2025

Nonprofit leaders are navigating more uncertainty than ever — and we're showing up with clarity, strategy, and support.

This year, Beyond the Logo has been on a mission, delivering timely newsletters that help organizations adapt to today’s shifting political and funding landscape.

👉 Are you on the list?
📩 Know a nonprofit leader who should be? Send this their way.

Join now at https://ow.ly/luYP50VMejB

🚨 Calling all nonprofit leaders: Are you prepared for the shifts ahead in 2025?Resilience isn't just a buzzword for us, ...
05/01/2025

🚨 Calling all nonprofit leaders: Are you prepared for the shifts ahead in 2025?

Resilience isn't just a buzzword for us, it's something we are going to be intentional about, particularly in 2025.

That's why I'm teaming up with my colleague Chermain Jennings to talk through your risks and provide ideas on how your organization can plan and adjust for the rocky road that may lie ahead.

Join us for a free webinar designed to help mission-driven organizations recalibrate their internal strategy, strengthen funding readiness, and align branding and board leadership for greater sustainability.

I'm excited to lead this conversation as the Chief Brand Strategist of Beyond the Logo, this conversation is packed with practical insights for navigating uncertainty with clarity and confidence.

🗓 Save your seat — and tag a nonprofit leader who needs to be in the room.
📲 Repost to share this with your network — this is the kind of insight that makes a difference.

👉 Register now: https://www.wannagobeyond.com/webinar

04/10/2025

Nonprofit doesn't mean not accountable.

The most well-funded nonprofits consistently demonstrate to their funders: here is where your money is going.

If you want to work with an organization that:
📍 Triples your communications capacity, thereby unloading overburdened staff
📍Prepares you for a more competitive grant landscape by proactively telling your story
📍Helps you compete and leverage data to make your organization bigger and more impactful than it was last year

You're almost at the right place, but it's time to go beyond.

Head to our website, share your goals with us, and let's work to help you thrive and rise above this year's challenges.

https://www.wannagobeyond.com/contact

04/09/2025

If you aren't seeing results from your social media, it's not what you think.

It's not how often you post, or what time you post, or how many hashtags you use.

The truth is that by understanding your donors and funders, you can use that data to develop content with emotional range.

Too many organizations are leaning on just being informative, when it's usually a FEELING that spurs us into action.

If you are feeling the pressure, they are too. Now is the time to combine humanity with strategy to truly meet people where they are through your content.

Do you agree?

📣 Platform updates can directly impact how your audience sees—and engages with—your mission.Here are a few recent change...
04/08/2025

📣 Platform updates can directly impact how your audience sees—and engages with—your mission.

Here are a few recent changes on Instagram & LinkedIn that every nonprofit communicator should know (and yes, they’re already affecting visibility 👀):

⚙️ From how videos are measured, to how your posts show up on the grid, to new ways to measure comment impact—it’s time to adjust your content strategy accordingly.

✨ Want timely updates like these delivered to your inbox with tips tailored to your team?

📥 Join our email list and be the first to receive smart, nonprofit-focused insights each month.

www.wannagobeyond.com

Which area would most strengthen your funding strategy in 2025?A, B, C, or D?💡As we look ahead to 2025, many nonprofit l...
04/03/2025

Which area would most strengthen your funding strategy in 2025?

A, B, C, or D?

💡As we look ahead to 2025, many nonprofit leaders are rethinking how to protect and grow their funding.

Whether it's preparing for shifting grant landscapes or engaging donors more deeply, one thing is clear: strategy matters.

👇Which area would most strengthen your funding approach in the year ahead?

(Cast your vote and feel free to share why in the comments!)

With years of experience supporting leaders, we know that data is always available, but simply having data isn’t enough....
03/27/2025

With years of experience supporting leaders, we know that data is always available, but simply having data isn’t enough.

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data.

A little under half (45%) report potentially needing to terminate a campaign early due to poor performance.

We have to analyze and take action based on what the data tells us.

As an agency, we prioritize quality over quantity, ramping up quantity only when we have the data to demonstrate what does and doesn't work.

That's why we go beyond providing regular reports to identify the questions that the data creates and answer them.

Those insights determine how we adjust the scope of work, giving you added flexibility and maximum impact.

Being on the feed isn't enough, each piece of content needs to be carefully curated to reach your target audience and have a quantifiable impact.

Do you need a new approach? Contact us today for support: https://ow.ly/XzHy50VpfEU

Source: Marketing Dive

In a time when nonprofit resources are stretched thin, adding a new social media account might not be the best move.Read...
03/25/2025

In a time when nonprofit resources are stretched thin, adding a new social media account might not be the best move.

Read our new piece today to learn more about how you and your team can review new social media accounts and make a strategic decision on using new marketing channels to amplify your mission.

Click here for marketing insights for your nonprofit: https://www.wannagobeyond.com/post/ask-the-founder-should-our-nonprofit-join-new-social-media-platforms

Be sure to join our email list to be the first to learn about our new insights.

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