Showcare

06/25/2026

Registration and housing are the two beasts of any event. This is what it looks like when you have help taming them.

Thank you to the team who left this G2 review. Being hands-on, from the President to support staff, is how we work. ❤️

06/22/2026

Our CMO, Brudis Limar III, is heading to Ottawa for ASAE's Executive Leadership Forum on June 28 - 30.

This year's theme is leading with audacity: a look at how senior association leaders make bold, values-driven decisions amid governance, strategy, and resilience challenges. Good content for a few days of candid peer conversation.

If you'll be in Ottawa, let us know. He'd love to connect.

06/18/2026

AI tools like ChatGPT and Perplexity are starting to answer your members' questions before anyone reaches your website.

That came up more than once at ASAE MMC+Tech, where our team spent two days with membership and marketing professionals from across the association world.

The same themes kept surfacing: associations want more specific messaging, smarter use of the data they already have, and tactics they can put to work.

We pulled the key insights that stood out into one article. It covers email subject-line changes that are lifting open rates, why "members under 35" no longer works as a segment, and how to get your value proposition to land.

👉

MMC+Tech 2026 insights: Association marketing strategy from member segmentation and AI visibility to value proposition and email tactics.

06/11/2026

This is what working with Showcare looks like in practice. Attendees registered correctly, cancellations and no-shows handled, and the details kept in order, so your staff isn't buried in them.

Our client summed it up on G2.

If your registration process is creating more work than it should, we should talk.

06/10/2026

Our CEO, Robert Kozub, is heading to Baltimore for IAEE's Leadership Institute on June 17 & 18.

This year's program digs into the science of leadership: how self-awareness shapes trust, communication, and team resilience. A fitting focus for an industry built on people.

Robert has spent years in the exhibitions and events world, and he never passes up a chance to learn from peers and trade notes.

If you'll be there, please say hello! He'd love to connect.

06/09/2026

Most event teams treat the hotel room block as a box to check. Sign the contract, drop a booking link, and move on.

That approach quietly costs associations money and member trust.

Housing data tells you how attendees book, where regional demand is shifting, and where your block forecast is off. Used well, it informs marketing, budgeting, and venue decisions.

This article breaks event housing into five pillars that association teams can act on:

1. Aligning housing to event goals
2. Smarter contracting
3. Member support
4. Integrated registration and housing
5. Marketing that drives pickup

Read it here:

06/05/2026

What a session at MPI WEC San Antonio ✨

Veronika Hotton and Bel Hanson presented 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗘𝘃𝗲𝗻𝘁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 to a standing room only crowd.

The session used a game format called 𝗦𝗣𝗢𝗡𝗦𝗢𝗥 𝗢𝗥 𝗦𝗔𝗕𝗢𝗧𝗔𝗚𝗘, where attendees voted on real sponsorship scenarios. The questions were designed to spark debate, and they did. Participation was high and the dialogue was genuinely thoughtful.

Thank you to everyone who attended and to Bel for being such a wonderful collaborator!

06/04/2026

We're thrilled to welcome Polaris Pall to the ShowTeam as our new 𝗝𝘂𝗻𝗶𝗼𝗿 𝗙𝘂𝗹𝗹-𝗦𝘁𝗮𝗰𝗸 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿! 🎉

Polaris joins Showcare with a strong passion for technology, problem solving, and continuous learning. He brings enthusiasm, curiosity, and a drive to grow across both backend and frontend development.

To help you get to know him, we asked Polaris a few fun questions:

🌀 𝗧𝗲𝗹𝗲𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗳𝗹𝘆𝗶𝗻𝗴?
Teleportation. It's just extremely practical.

🍦 𝗙𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗱𝗲𝘀𝘀𝗲𝗿𝘁?
Ice cream. Cone, bowl, sandwich, even as a cake. Wherever, whenever.

⏰ 𝗦𝗹𝗶𝗴𝗵𝘁𝗹𝘆 𝗹𝗮𝘁𝗲 𝗼𝗿 𝘀𝘂𝗽𝗲𝗿 𝗲𝗮𝗿𝗹𝘆?
Super early. At least I'd be prepped and ready.

📱 𝗚𝗶𝘃𝗲 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝘂𝘁𝗲𝗿?
The phone. A computer is a super phone that lets you do so much more.

🧗 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗽𝗹𝗮𝗻𝘀?
Rock climbing, or a board game with family. Our go-to is Race for the Galaxy.

🎸 𝗗𝗼 𝘆𝗼𝘂 𝗽𝗹𝗮𝘆 𝗮𝗻𝘆 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝘀?
A little guitar. Not very good, but hey!

Welcome to Showcare, Polaris! Drop a note below to say hello 👋

06/02/2026

Good sessions. Even better conversations!

Emmy Cote, Lauren Clark, and Robert Kozub were onsite at ASAE MMC + Tech last week, attending sessions, soaking up best practices, and connecting with the association community.

We left with fresh insights, stronger relationships, and new ideas we're excited to bring back to our clients. ✨

06/01/2026

Tomorrow at MPI WEC, Veronika Hotton and Bel Hanson talk about what actually moves the needle on sponsorship revenue.

Not theory. A real case study. ISCB grew sponsorship revenue by 41% by building a relationship-first program focused on sponsor needs. Veronika and Bel will walk through exactly how they did it and share a practical framework you can take back to your own program.

📅 June 2, 2026
🕑 2:00–3:00 PM CT
🎤 Rethinking Event Sponsorship