Jeri Solomon Co.

Jeri Solomon Co. I help creative business owners take control and run their business instead of being run by it.

Strategy, systems, and client leadership built from 30+ years in the event industry.

Simple is clear.
Sometimes it’s even elegant.Do the thing.
Follow through.
Follow up.
Lift the weights.
Eat the protein....
05/22/2026

Simple is clear.
Sometimes it’s even elegant.

Do the thing.
Follow through.
Follow up.
Lift the weights.
Eat the protein.
Write the proposal.
Have the conversation.
Rinse. Repeat.

Chasing easy is like looking for a free lunch.
There’s usually a catch.

We love a quick fix.
One-and-done answers that let us feel like we’re making progress without requiring us to change much.

The best strategies for business and life are simple:
Commitment.
Consistency.
Repetition.
Better decisions.
Again and again and again.

We make it complicated because then we have somewhere to hide.

No matter how you look at it, the work has to get done.

You can make it simple or complicated.
Your choice.

Sometimes simple is easier when someone helps you stay with it.
Need that person? 🙋🏻‍♀️





When I was in Italy, I kept getting lost.Not wildly lost. Just turned around enough to need a sign.Often, there was one ...
05/18/2026

When I was in Italy, I kept getting lost.

Not wildly lost. Just turned around enough to need a sign.

Often, there was one sign: Entrance this way.
Great. Helpful.

But then you’d keep walking and never see another one.

That’s when I needed more signs.

That’s what your clients need too.

They’re in new territory.
They don’t know your process.
They’ve never made these decisions before.
They don’t know what happens next.
They don’t know what you need from them.
They don’t know when to expect the next email.

You know the way.
They don’t.

And when the signs are missing, your client experience starts creating friction.

Clear direction builds trust.
It makes people feel taken care of.
It keeps the experience moving.

Your clients shouldn’t have to wander around your process hoping they’re going the right way.

Want to find the missing signs in your client journey?
Comment SIGN if you’d be interested in a workshop on this.


 
 
 
 


05/15/2026

If you’ve been in business for a while, you’ve heard the “Now what?” in your head.

Sometimes it sounds like:

I can’t keep working this way.
I know something needs to change, but I don’t know what.
I’m busy, but I’m not sure I’m building the business I actually want.
The thing that used to work isn’t working anymore.
I’ve outgrown parts of my business, but I haven’t figured out what comes next.

It might be internal.

A new phase of life.
A shift in energy.
A different relationship with time, money, family, or priorities.

Or it might be external.

Your systems are clunky.
Your offers need refining.
Your clients need more guidance.
Your pricing needs a closer look.

That “Now what?” feeling is usually the beginning of the next right move.

If you’re willing to stop long enough to answer it.

Most business owners try to push through, outwork it, or figure it all out alone.

That’s exactly what my Business Review is for.
We look at where your business is now, where the friction is, what’s working, what’s costing you time or money, and what needs to shift next.

Not a whole reinvention.
Just a clear, grounded look at the business you’ve built, what needs to change, and how it can better support the life you’re living now.

DM me REVIEW if you’re ready for that conversation.





Every point in your client journey is doing one of two things:Building trust.
Or creating friction.It’s the quick reply ...
05/13/2026

Every point in your client journey is doing one of two things:

Building trust.
Or creating friction.

It’s the quick reply that tells them what happens next.
The clear proposal that matches the conversation.
The contract that explains the scope before there’s confusion.
The follow-up that reassures them they haven’t been forgotten.
The delivery that matches what you said you would do.

That’s what makes a client feel taken care of.

Friction shows up when the next step is unclear.
When the client has to chase you.
When expectations were never fully explained.
When you over-promise, under-deliver, or leave too much open to interpretation.

Most clients won’t call it friction. They’ll call it

Feeling unsure.
Needing to think about it.
Going in a different direction.

A clear, consistent client journey doesn’t just make you look more professional.
It makes people feel
Safe.
Seen.
Guided.
Taken care of.

This is where trust is built.

Your clients probably won’t tell you where the friction is.
They’ll just feel it and move on.

Comment PEARLS and I’ll send you a few places to look.




If you work with people, hospitality is part of the job.Not just for event pros.
Healthcare. Financial services. Contrac...
05/07/2026

If you work with people, hospitality is part of the job.

Not just for event pros.
Healthcare. Financial services. Contractors. Landscapers. Any business with a service component.

Being good at what you do is expected.
How people feel when they interact with you, separates you from the masses.

That matters for the bottom line.
It also matters because more care, calm, and kindness in the world is needed. Now more than ever.

Tell me about a time you felt truly taken care of.

As creatives, we naturally gravitate toward the things that feel exciting, beautiful, or immediately rewarding.And as hu...
04/20/2026

As creatives, we naturally gravitate toward the things that feel exciting, beautiful, or immediately rewarding.

And as humans, we’re very good at making those things feel urgent.

But in business, the work that actually moves you forward is often quieter and less compelling.
Following up.
Looking at your numbers.
Fixing the process.
Writing the email.
Making the plan.
Taking the next small step on something that will pay off later, not today.

That’s where focus comes in.

Because building a business is not just about responding to what is right in front of you. It’s also about keeping your eyes on the long game.

Marathon mindset.

Not every important task gives you an instant reward.
Not every meaningful step feels thrilling in the moment.

But small steps, taken consistently in the right direction, are what build momentum over time.

Focus is what helps you keep going long enough to get where you actually want to go.

What in your business needs more of your focus right now?


Address

Stoneham, MA

Telephone

+17814351410

Website

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