Events North

Name: Events North
Address: 310 West Front Street, Suite 221, Traverse City, MI, 49684, US
Telephone: +12318832708

Extraordinary corporate meeting and event management. Based in Traverse City, Events North services clients throughout Michigan and around the world.

By collaborating closely with clients, we craft the perfect event while always keeping budgets in mind. Events North is a full service meeting & event management agency specializing in corporate, social and nonprofit events. Events North plans and executes meetings and incentives, marketing based events, fundraisers, destination management services (DMC), client appreciation events and more.

04/25/2026

Events North has been recognized as a 2026 Woman-Owned Small Business of the Year, presented by Michigan Celebrates Small Business. Events North was recognized and celebrated during the awards ceremony in East Lansing on April 22, 2026. The Events North team celebrated with Allison's amazing supportive husband Adam Beers as well as her parents that she credits learning how to work hard and stay organized! The team celebrated friends in the industry that were also were honored that night including their bookkeepers MoneyFit and The Folded Leaf! Specials Cheers to our friends Rove Winery at the Gallagher Estate on Michigan 50 companies to Watch! McKenzie Gallagher, you are a rockstar!

04/22/2026

From coastlines to city streets, our work takes us all over the world—but our favorite view will always be at our headquarters in the heart of Traverse City, Michigan 🌎💙
This Earth Day, we’re feeling extra grateful for the places that shape us, inspire us, and remind us why protecting this planet matters.

04/16/2026

Thank you for a productive site inspection full of great conversation. We love you and can’t wait for this program and many more! 🥂

04/10/2026

Guess who's back???? RACHEL! In 2013, Events North hired the amazing Rachel Jarosz. Allison and Rachel were originally introduced through their dads. Allison and Rachel both grew up in the Detroit suburbs and married Traverse City Central High School guys... who happened to graduate together. After working together for a while, Rachel and Allison found out that they both had family from Gaines, MI... it's a small town so that made their connections even crazier!

Rachel left Events North to stay home with her kids when they were little and build her graphic design business so we still got to work together over the years. We always told her that she would have a home here if she wanted to come back! We are so excited to welcome our new Senior Project Manager! It's been 10 years, but it feels like it was yesterday. Welcome home Rachel!

03/24/2026

Where vision meets recognition ✨
Our Founder & CEO was honored as a 2026 Enterprising Woman of the Year by Enterprising Woman Magazine at The Ritz-Carlton, New Orleans—recognized among the nation’s most accomplished women-led businesses in the $5M–$10M revenue category.

A moment that reflects vision, growth, and a relentless pursuit of excellence. We couldn’t be more proud.

03/05/2026

Thank you, Palm Springs, for welcoming us and helping bring our client’s vision to life! 🎉 We’re so grateful for the collaboration and the beautiful setting. ✨ Take a look at some of the highlights!

Photography:
Videography: .co
Production:
DMC:

02/16/2026

So proud to see our CEO & Founder, Allison Beers, featured in Traverse City Business News! ✨
From planning a canned food drive in 1987 to leading a global, full-service meeting and incentive agency, her journey proves that meeting and event planning is so much more than “party planning.”
We are orchestra conductors. Logistics experts. Contract negotiators, creatives, marketers, and leaders — the steady hands guiding every moving piece from first idea to final applause.
For 18 years, Events North has proudly called Traverse City home, bringing meetings, events, and experiences to life across the country and around the world.

02/12/2026

The final full day of an unforgettable meeting. We’re grateful for every moment and connection made. Here’s to wrapping up this incredible meeting with lasting memories! 🙌 ”

02/10/2026

What an incredible Day 1! 🎉 We’re thrilled to have brought this amazing meeting to life and can’t wait to share all the highlights with you. Stay tuned for Day 2’s magic—more excitement awaits! 💫

01/28/2026

Happy Birthday, Susie! Thank you for all the hard work you do to make our meetings and events seamless and for bringing such a friendly, positive energy to our team every day. Wishing you a day filled with smiles, cake, and plenty of cheese.

Address

310 West Front Street, Suite 221
Traverse City, MI
49684

Telephone

+12318832708

Website

http://www.eventsnorth.com/

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