09/03/2026
I just ran the numbers and here are the results.
I put my prices on my website. Here’s what happened the month of August.
I already had a price list. It wasn’t working. She saw the prices but wasn’t going to add everything up. She just left, and I never knew she was there.
So I built a calculator on my pricing page. She adds the pieces she’s envisioning, sees a real range, and emails it to herself. A copy lands in my inbox with her name, her date, her venue and everything she picked. Then this is when the custom design proposal happens.
Last month: 9 inquiries. 8 booked. 89%. $72,000.And before you say it, my work is custom too. I’m not quoting her wedding. I’m publishing my averages, and the design consult still happens. She just walks in already knowing where she’ll land.
One thing changed.
It’s live right now if you want to see it.
Florists, comment CALCULATOR and I’ll send you the tool.
Photos: the amazing Iowa wedding photographer Jennifer Weinman ✨Des Moines Wedding Photographer & Biz Coach