Sturgis Rally SD

Sturgis Rally SD Welcome! The Sturgis Rally is the largest motorcycle rally in the world.

Held annually in The Black Hills and in Sturgis, South Dakota for 10 days during the first week of August, the rally was started by local Indian dealer Pappy Hoel in 1938. Since its beginning, private area businesses throwing events such as races, concerts, and rides have made, and continue to make, the Sturgis Rally what it is today.

2022 will mark the 82nd annual Sturgis Motorcycle Rally. Stur

gis.com is home to all things Sturgis Motorcycle Rally as well as the place to register for ride pin, souvenirs and free welcome packet.

08/26/2026

Sturgis Rally and Needles Highway

08/26/2026

🏍️ Looking for your Sturgis photos?

Here is a quick walkthrough showing exactly how to navigate Sturgis.com and find your photos from some of our most popular shooting locations, including:

📸 Needles Highway
📸 Iron Mountain Road
📸 Spearfish Canyon

Watch the video, follow the steps, choose your location and time, and see if we caught you riding through the Black Hills!

👉 Sturgis.com

The 86th Sturgis Motorcycle Rally once again drew hundreds of thousands of motorcycle enthusiasts to the Black Hills. Mo...
08/20/2026

The 86th Sturgis Motorcycle Rally once again drew hundreds of thousands of motorcycle enthusiasts to the Black Hills. More than just a gathering, Sturgis continues to set the tone for the industry by shaping trends and keeping the spirit of motorcycling alive for generations to come.

How many people attended the 86th Sturgis Rally, you ask? Read the blog to find out! 👉 https://bit.ly/4gi3dXN

08/15/2026

🏍️ Did we catch you riding Needles Highway? 📸

Here are a few of our favorites from the road! If you rode through, there’s a good chance we got a shot of you too.

🔎 Find your photos at Sturgis.com
Look for Needles Highway and the date/time you rode through!

Tag your riding buddies and help them find theirs! 🤘🔥
Photos by: Demian Tejeda-Benitez

08/08/2026
08/07/2026

If you’re out riding, and you get your photo taken by one of our photographers, find your photos at Sturgis.com and keep a hold of an experience you don’t want to forget!

08/05/2026

Guess what! Glencoe Pavilion Bar is open, and the drinks are cold!!!

08/05/2026
08/05/2026

Address

Sturgis, SD
57785

Telephone

+16056428166

Website

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