03/26/2025
Last week, the JDC Events team had the pleasure of attending ’s Inside Live event on Event Marketing with Social Media and, as expected, it was packed with insights!
We were especially inspired by ASAE’s deep dive into their full-scale social media transformation where they rethought their platforms, messaging, and content strategy. Their journey reinforced several best practices that we live by at JDC Events, and we’re excited to see them gaining traction across the industry.
💡 Consistency is everything.
Establishing a clear cadence and frequency gives you the data you need to measure what’s working, and what’s not.
💡 Always be testing.
Whether it’s message tone, platform choice, or content format, A/B testing helps you fine-tune your strategy and double down on what drives results.
💡 Design with intention.
Themes and pillars bring structure and meaning to your content. At JDC, we’ve seen thought leadership consistently resonate, and ASAE had the same experience.
💡 Put community first.
It’s why we launched Fuse. When your social strategy is built around your audience’s real needs and interests, they’ll keep coming back, and bring others with them.
We left the session energized, validated, and ready to keep pushing boundaries in social media for events.
A big thank you to the dynamic presenters: Susan Marchese Lewis, MS, CAE, VP of Marketing at ASAE The Center for Association Leadership and Ingrid Thorson, Executive MBA, Group Director & Strategist at .
