01/24/2026
New items are live in the website!!! 💌
Story time…☺️
We get a lot of compliments on our website and I wanted to share the heart behind it! After working in the floral industry for years the usual online ordering process involved creating designs to mimic stock images most floral website hosts offer. These hosts are great for getting started without a ton of overhead costs.
It worked— except I found we could never replicate these arrangements exactly like the photos & it never felt like my work.
After opening Flowers & Co. in 2023, one of my first missions was to create my own website (with the help of so many hands). My goal was that every item on our site would be created by hand by our team. I wanted to cultivate an authentic experience and be creative with the designs.
This has been no easy task as you can imagine. The process involves brainstorming the product, calculating costs, and actually creating it. Then scheduling photos, editing, naming, & uploading all items to the site.
I wouldn’t have it any other way though! This is the heart behind Flowers & Co. We want to bring something new to this industry!
The website isn’t perfect and has a long way to go but this is just the beginning! We are just getting started. 💐