03/11/2026
Pretty sure Iโve never posted a photo of myself (or my name ) on here ๐โโ๏ธ๐
HI ๐๐ป๐๐ป Iโm Erica- the florist behind Bloom Brats Botanical.
Despite my bright hair and loud personality, Iโd rather be BTS creating flower magic and botanical art instead of in front of a camera ๐ธ
When I was a teenager I discovered foraging. It was like a giant I spy for me. I followed that curiosity to college and got a degree in Plant & Fungal Biology. I floated around careers between horticulture, science, and design jobs for a few years.
Once I unexpectedly found myself in the world of flowers (shout out to COVID- probably wouldnโt have landed here if the world hadnโt shut down as I graduated college), I knew I had found the perfect overlap of all of my favorite things. I couldnโt shake the idea of shaping my world around flowers ๐คทโโ๏ธ๐ธ
I am super type A- but Iโve got sprinkles of โartistโ throughout my personality- so there is still a nice thin layer of organized chaos ๐
Since Bloom Brats started- Iโve been lucky to design for so many wonderful people. Itโs so exciting to take a peak into your world, see what excites you, and curate a look around it.
My favorite thing about working in a creative industry is that boundaries can always be pushed. Ideas can always be revamped. Inspiration can be found everywhere. Skills can always improve. Itโs a never ending cycle of learning, growing, and creating โจ๐ฑ
Photographer:
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