Creative Group

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Creative Group

Creative Group, a Direct Travel company, designs programs and experiences that reward excellence and We have been motivating people since 1970.

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. As a performance improvement company, we specialize in engagement, incentive and recognition solutions, and end-to-end meeting and event management. Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential me

etings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs. Creative Group is headquartered in Schaumburg, IL with offices in Appleton, WI; Detroit, MI; San Francisco, CA; and Toronto, Canada. Creative Group is a Direct Travel company. CREATIVE GROUP word mark, logo, LET’S THRIVE, and THRIVABILITY are service marks of Creative Group, Inc.

20/08/2025

It’s here! Part 2 of our 3-part series on incentive programs in insurance, penned by two of our in-house experts, is live.
This Insurance Nerds feature unpacks how to measure success, put the right data in place, and ensure your program delivers real results. Because ROI isn’t just a buzzword — it’s the bottom line.
Read more: https://bit.ly/3HAQ92w

Explore the importance of data, metrics, and ongoing optimization in designing effective incentive programs for insurance agents to achieve measurable growth and enhance brand loyalty.

19/08/2025

Happy World Photography Day! 📸
We’re grateful to work with so many talented photographers who capture unforgettable moments with artistry and heart. Today, we’re celebrating by sharing a few of our recent favorites. We hope you enjoy them as much as we do.

18/08/2025

Making us blush (in the best way). 😊

15/08/2025

Highlights from a recent event in Nevis:
🌊 Ocean breezes
☀️ Sunny skies
😌 Relaxing moments
😍 The most authentic “reviews” you’ll ever see

13/08/2025

The trip that keeps on giving. ✨
Last year, during an exclusive incentive retreat on the island of Lana’i, a last-minute cancellation opened the door to a powerful Reiki session for one lucky guest. She called it one of the most impactful wellness experiences of her life — and eight months later, when we reunited on the next trip, she shared that she and the practitioner still connect monthly. Just another beautiful reminder that a single experience can spark lasting connection and transformation.

12/08/2025

We’ll never forget the awe of watching elephants roam freely on safari last year during our Leaders Circle trip.
This World Elephant Day, we celebrate their beauty and the wonder of experiencing wildlife in its purest form.
What animals do you love seeing in nature?

11/08/2025

We love making dreams come true. ❤
You deserve a partner who believes in your vision and knows how to help you make it a reality. That’s where we excel — we design experiences and incentive programs that help people reach their full potential.

08/08/2025

Another unforgettable experience on Hawaii’s Big Island! 🌴
From sunrise yoga to spirited canoe races, pickleball matches, and henna tattoos, this event was packed with energy, connection, and joy.
Happy, inspired attendees with lasting memories… one of our favorite things. 😊❤️

07/08/2025

Happy Professional Speakers Day! ❤
Our events shine brighter thanks to the talented professional speakers we partner with.
From dynamic keynotes to powerful personal stories, your voices leave a lasting impact long after the applause fades.
📣 Shoutout to a few favorites: Shelley Brown, Melissa Majors Consulting, Simon Sinek, Kyle Carpenter, Kara Lawson, John Foley, and Katie Ledecky.
Tag and share your speaker standouts!

06/08/2025

Integrity isn’t just a value, it’s the heart of how we show up every day.
For 55 years, we’ve taken pride in doing what’s right for our clients, our partners, and each other. And in doing that, we keep raising the bar—together.
Here’s to the impact we’ve made, and the even greater one ahead.

05/08/2025

Are your incentive programs falling flat—or just not moving the needle?
💬 If you're in insurance, you know motivation can't be left to chance. Our new article for Insurance Nerds outlines 5 field-tested ways to build better incentive programs—from boosting morale to aligning with performance goals.
If you're designing for agents, claims pros, or customer service teams, this one's for you.
👀 Read now (2 min.): https://bit.ly/4547J7Z

Address

Opening Hours

Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	08:30 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

Telephone

+18475204350

Website

http://www.creativegroupinc.com/

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Our Story

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. We design and execute meeting, incentive, and recognition solutions that deliver business results by inspiring people to thrive. We have been motivating people since 1970.

Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential meetings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs.

Creative Group is a Direct Travel company.