Creative Group

Creative Group Creative Group, a Direct Travel company, designs programs and experiences that reward excellence and We have been motivating people since 1970.

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. As a performance improvement company, we specialize in engagement, incentive and recognition solutions, and end-to-end meeting and event management. Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential me

etings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs. Creative Group is headquartered in Schaumburg, IL with offices in Appleton, WI; Detroit, MI; San Francisco, CA; and Toronto, Canada. Creative Group is a Direct Travel company. CREATIVE GROUP word mark, logo, LET’S THRIVE, and THRIVABILITY are service marks of Creative Group, Inc.

12/31/2025

Welcoming 2026 with creativity and intention. Here’s to a year of inspired ideas, meaningful moments, and what’s next.

#2026

12/30/2025

A very productive week together at Secrets Playa Blanca Costa Mujeres set the tone for our 2026 Sales Kickoff earlier this month. Across meetings, moments of connection, and a catamaran cocktail cruise, the experience balanced focus with celebration. It was a week defined by intentional collaboration, energy, and the power of coming together in an exceptional destination.

Event: Creative Group
Host DMC: Amstar
Catamaran Cocktail Cruise: The Mexican Caribbean
Host Hotel: Hyatt, Hyatt Inclusive Collection Americas
Host Hotel Property: Secrets Playa Blanca
Photos and Video: CPTQ and Mountain Head Media

Motivation with a side of humor…or is it humor with a side of motivation? We like it either way. Happy Monday! 😊
12/29/2025

Motivation with a side of humor…or is it humor with a side of motivation? We like it either way. Happy Monday! 😊

12/23/2025

It’s been a heart-warming month filled with holiday celebrations, along with group and individual volunteer efforts. Thank you to every employee who showed up, gave their time, and helped plan meaningful moments, from a holiday paint-and-sip event to trivia and more. We wish our friends, partners, and clients a very joyful season!

12/22/2025

We keep it smart, strategic, and worth your time.
Sound like your kind of inbox addition?
Sign up for our newsletter:
https://hubs.la/Q03YNwzv0

Today we recognize a milestone anniversary for Mary Pues. Her dedication and thoughtful approach as Performance Solution...
12/19/2025

Today we recognize a milestone anniversary for Mary Pues. Her dedication and thoughtful approach as Performance Solutions Coordinator continue to elevate our work. We appreciate all that you do, Mary.

Experiences begin with a spark—an idea shaped through creativity and intention.Our team plays a crucial role in turning ...
12/18/2025

Experiences begin with a spark—an idea shaped through creativity and intention.
Our team plays a crucial role in turning that spark into meaning.
This week, we asked Amy Black what creativity means to her:
“Creativity to me is a desire to engage with the world in a way that unveils what's behind the obvious, to reveal all that is possible.”
Because when creativity has purpose, audiences feel the difference.

Reducing food & beverage waste doesn’t have to feel operational. It can be creative, fun, and deeply experiential when g...
12/17/2025

Reducing food & beverage waste doesn’t have to feel operational. It can be creative, fun, and deeply experiential when gamification becomes part of the design.
Building on an article about minimizing food waste at events, here are a few ways to use creative gamification to spark better choices and more memorable moments:
• Flavor Exploration Challenges
Attendees “level up” by sampling intentionally portioned small plates, unlocking new flavor profiles as they go. It’s playful, unexpected, and quietly reduces overproduction.
• Space vs. Space Sustainability Showdowns
Rather than spotlight individuals, lounges or breakout rooms earn recognition for lower collective waste. It creates camaraderie, not pressure, and turns sustainability into a shared creative challenge.
• Ingredient Discovery Cards
Attendees collect beautifully designed cards tied to dishes that highlight thoughtful sourcing or seasonal ingredients. Completing sets unlocks new experiences—mixology moments, tasting rituals, or behind-the-scenes chef conversations.

Our perspective:
Creative gamification doesn’t distract from sustainability—it makes it engaging, intuitive, and unexpectedly fun.
When you weave play into the attendee journey, waste reduction becomes a byproduct of a better-designed experience.
Read the article that sparked this conversation: https://hubs.la/Q03XGxXn0

The best travel gifts do more than check a box, they elevate the experience.With the holiday season upon us, our team ga...
12/16/2025

The best travel gifts do more than check a box, they elevate the experience.
With the holiday season upon us, our team gathered insights from frequent travelers across industries to share the items that truly make a journey smoother, more comfortable, and more inspiring. From smart organizers to personal comfort essentials, these gifts are designed with intention and rooted in real travel behavior.
If you’re looking for meaningful ideas for the travelers in your life (or for yourself!) explore our curated guide.
Read the full blog:
https://hubs.la/Q03XFPhs0

Wishing you and your loved ones a joyous holiday season!
12/15/2025

Wishing you and your loved ones a joyous holiday season!

Every incentive program can do more than reward. When designed intentionally, it becomes an experience that speaks to pe...
12/12/2025

Every incentive program can do more than reward. When designed intentionally, it becomes an experience that speaks to people’s aspirations, values, and motivations.
Our blog dives into how customizable employee incentives and reward solutions can amplify connection, reinforce culture, and deliver meaningful impact beyond the initial “thank you.”
Discover why creativity — guided by empathy and strategy — makes all the difference in turning incentives into experiences.
👉 https://bit.ly/4oQaK2p

Creativity looks different for every member of our team—and that’s exactly why it works.In our experience-first agency m...
12/11/2025

Creativity looks different for every member of our team—and that’s exactly why it works.
In our experience-first agency model, creativity isn’t just an output; it’s a mindset that shapes how we solve problems, design experiences, and build moments that move people.
Today, we’re spotlighting Emily Kapecki, who shares her perspective on what creativity means in her work:
“To me, having a creative mindset means operating from a place of curiosity and calm. I find my creativity flows more when I take a step back and reflect. When I do this, creative ideas tend to appear because I am open to them, without judgment.”
When diverse thinking meets strategic intention, creativity becomes impact.

Address

200 N Martingale Road
Schaumburg, IL
60173

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+18475204350

Alerts

Be the first to know and let us send you an email when Creative Group posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Creative Group:

Share

Category

Our Story

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. We design and execute meeting, incentive, and recognition solutions that deliver business results by inspiring people to thrive. We have been motivating people since 1970.

Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential meetings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs.

Creative Group is a Direct Travel company.