Creative Group

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Creative Group Creative Group, a Direct Travel company, designs programs and experiences that reward excellence and We have been motivating people since 1970.

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. As a performance improvement company, we specialize in engagement, incentive and recognition solutions, and end-to-end meeting and event management. Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential me

etings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs. Creative Group is headquartered in Schaumburg, IL with offices in Appleton, WI; Detroit, MI; San Francisco, CA; and Toronto, Canada. Creative Group is a Direct Travel company. CREATIVE GROUP word mark, logo, LET’S THRIVE, and THRIVABILITY are service marks of Creative Group, Inc.

✈️ For some attendees, travel isn’t exciting—it’s stressful.Melissa Van D**e shares insights on how to better support fi...
15/07/2025

✈️ For some attendees, travel isn’t exciting—it’s stressful.
Melissa Van D**e shares insights on how to better support first-time and international travelers in this Skift Meetings article, "Strategies for Dealing with Attendee Travel Fears.": https://bit.ly/4nNoETC

We can't do what we do without you. ❤️
11/07/2025

We can't do what we do without you. ❤️

Here’s to 55 years of big ideas, shared wins, and working better—together.Collaboration has always been our edge.Belongi...
10/07/2025

Here’s to 55 years of big ideas, shared wins, and working better—together.
Collaboration has always been our edge.
Belonging is what makes it matter.
From kickoff calls to standing ovations, it’s the people alongside us who make the journey meaningful.

🎉 Have you heard? Your airport security glow-up is here.That’s right—no more barefoot sprints through the scanner. TSA s...
09/07/2025

🎉 Have you heard? Your airport security glow-up is here.
That’s right—no more barefoot sprints through the scanner. TSA says keep your shoes on, and our toes have never felt more respected.
🧦 No more socks with holes.
🕺 No more awkward hop-dance to put shoes back on.
👢 No more flashbacks to that one time your complicated boots held up the line.

What do you think of the change?
https://bit.ly/4nFI6BC

We keep it smart, strategic, and worth your time.Sound like your kind of inbox addition? 😃Sign up for our newsletter:htt...
08/07/2025

We keep it smart, strategic, and worth your time.
Sound like your kind of inbox addition? 😃
Sign up for our newsletter:
https://bit.ly/4nAxRyq 🚀

Extraordinary isn’t luck. It’s layered, thoughtful, and built daily.
07/07/2025

Extraordinary isn’t luck. It’s layered, thoughtful, and built daily.

Happy Independence Day! 🎆 Our offices across the U.S. are closed today. Enjoy your time with friends and family. Celebra...
04/07/2025

Happy Independence Day! 🎆 Our offices across the U.S. are closed today. Enjoy your time with friends and family. Celebrate safely!

We’re turning 55 — and we’re in good company. 😊From cultural icons to historic moments, a lot has been thriving since 19...
03/07/2025

We’re turning 55 — and we’re in good company. 😊
From cultural icons to historic moments, a lot has been thriving since 1970.
Can you think of anything else celebrating the big 5-5 this year? 🎉

Filling an agenda doesn’t guarantee impact.Behavioral science shows us how to design events that empower, engage, and le...
02/07/2025

Filling an agenda doesn’t guarantee impact.
Behavioral science shows us how to design events that empower, engage, and leave a lasting impression—by putting people in control.
Check out our newest blog:
🔗 https://bit.ly/4kiS21a

01/07/2025

🎉 Cheers to 55 years!
More than five decades of creative sparks, meaningful moments, and unforgettable partnerships.
Let’s raise a glass (or a confetti cannon) to what’s next.

We hope our Canadian Creative Group family, friends, and partners have a happy Canada Day tomorrow!🍁
30/06/2025

We hope our Canadian Creative Group family, friends, and partners have a happy Canada Day tomorrow!🍁

Last week, industry leaders—including our President—joined forces to discuss the major challenges and opportunities faci...
27/06/2025

Last week, industry leaders—including our President—joined forces to discuss the major challenges and opportunities facing the meetings and events industry.
As always, Janet was a true inspiration. 👏

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Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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+18475204350

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Our Story

Creative Group designs global programs and experiences that reward excellence and inspire people to reach their full potential – we call it Thrivability. We design and execute meeting, incentive, and recognition solutions that deliver business results by inspiring people to thrive. We have been motivating people since 1970.

Creative Group has been honored with the CMI 25 Award, recognizing the top 25 most influential meetings and incentive management companies in the U.S., since the award’s inception in 2007. Our global solutions include: meetings and events, group incentive travel, employee engagement and recognition, sales incentives and channel loyalty programs. We are able to effectively support these solutions through our proprietary attendee management tool, CreativeEDGE™, EventAPP™ mobile technology, and customizable rewards and cloud based platforms perfectly tailored to your needs.

Creative Group is a Direct Travel company.