USA Asian Culture and Food Expo

USA Asian Culture and Food Expo 2026 USA Asian Cultural and Food Expo is coming this year on 8/15-8/16 at San Mateo Event Center!

This event committed to serving as a bridge connecting Asian brands to the USA market and help exploring business opportunities and expand USA market! πŸŽ‰

LINK SNACK is coming to exhibit at the 2026 USA Asian Culture and Food Expo!LINK SNACK will be bringing Golden Island Je...
08/12/2026

LINK SNACK is coming to exhibit at the 2026 USA Asian Culture and Food Expo!

LINK SNACK will be bringing Golden Island Jerky, which makes delicious Korean Barbecue Meat snacks inspired by traditional recipes. They focus on flavor and quality ingredients, and aim to have all their products bring a taste of home.

Come join LINK SNACK to learn more about how tradition tastes better!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

Chayan is excited to see you at the 2026 USA Asian Culture and Food Expo!In their first US exhibition appearance, 🍡 Swin...
08/12/2026

Chayan is excited to see you at the 2026 USA Asian Culture and Food Expo!

In their first US exhibition appearance, 🍡 Swing by the Chayan booth β€” two easy ways to walk away with free gifts.

✨ Activity 1: Instagram Check-in
Follow .us, snap a pic at the Chayan Photo Spot, and tag Chayan in the post or story. You'll grab a Chayan tote + fan on the spot. The first 30 participants each day also get a sample of the brand-new Organic Cold Brew Tea. 🧊

πŸ›’ Activity 2: Shop & Reward
Order from cytea.com and other online retail partners during the event, show the confirmation to the team, and pick your gift β€” a cute cat keychain, Chayan cups, chopsticks, coffee bean ice tray, and more.

Additionally, you will be able to experience the launch of the new tea concentrate series and learn more about Chayan’s retail tea portfolio.

Come check out Chayan’s booth D1 & D2 for a once-in-a-lifetime experience!

* Gift offerings, tasting availability, and activity details may vary based on availability and
on-site conditions.

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

Shopline is coming to exhibit at the 2026 USA Asian Culture and Food Expo!Shopline is a global unified commerce platform...
08/12/2026

Shopline is coming to exhibit at the 2026 USA Asian Culture and Food Expo!

Shopline is a global unified commerce platform that allows merchants to provide seamless shopping experiences for their consumers with an all-in-one commerce solution. They aim to help brands and merchants grow their businesses across online channels.

Come join Shopline to learn more about what their platform can do for you!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

We’re excited to introduce the industry leaders and experts joining our 2026 Food Brand Growth Seminar.What actually dri...
08/11/2026

We’re excited to introduce the industry leaders and experts joining our 2026 Food Brand Growth Seminar.

What actually drives sustainable growth for Asian food brands in the U.S.?

The 2026 USA Asian Culture & Food Expo Seminar Program gathers leading voices from across the food industry to deliver actionable strategies for brands ready to break into, expand, and scale within the American market.

Our lineup of expert sessions covers essential touchpointsβ€”from grocery retail dynamics and go-to-market strategies to cross-border logistics, product localization, and mainstream expansion.

πŸ’Ό Industry Leaders & Topics

πŸ’‘ Bi-Rite Family of Businesses
πŸ‘€ Speaker: Norma Quon – Director of Marketing + Community, Bi-Rite Family of Businesses (Formerly at UNFI, Whole Foods Market, and Nike)
🎯 Topic: The Retailer's Perspective: Marketing Your Food Brand for Grocery Success

πŸ’‘ BeyondBrands
πŸ‘€ Speaker: Chris Cuvelier – President, BeyondBrands
🎯 Topic: How to Launch and Scale in the U.S.: A Practical Go-To-Market Roadmap for Asian Food Brands

πŸ’‘ Palate Booster
πŸ‘€ Speaker: Namiko Kajiwara (撢原ε₯ˆηΎŽε­) – Founder & CEO, Palate Booster
🎯 Topic: Adapting Asian Food Products for American Consumers: Product Localization, Flavor, Packaging, and Brand Positioning

πŸ’‘ SPI West Port Inc.
πŸ‘€ Speaker: Brian Choi – Co-Founder & EVP, SPI West Port Inc.
🎯 Topic: From Asian Brands to Mainstream Success: Winning in the U.S. Market

πŸ’‘ Best USA Logistics Inc.
πŸ‘€ Speaker: Zach Hurley & Rita Ke – Sales Manager
🎯 Topic: Cross-Border Logistics Regulations for Asian Products

πŸš€ Two days of valuable business insights! Tailored for ambitious brands aiming to establish or expand their U.S. presence, this seminar series offers real-world perspectives on retail distribution, logistics, brand positioning, and market adaptation.

Head to the indoor stage to gain expert insights and network with the trailblazing Asian food and beverage brands transforming the industry!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now: https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

HONG KONG MX MOONCAKES is excited to see you at the 2026 USA Asian Culture and Food Expo!By meeting minimum spend requir...
08/11/2026

HONG KONG MX MOONCAKES is excited to see you at the 2026 USA Asian Culture and Food Expo!

By meeting minimum spend requirements, visitors will be able to get additional free gifts, such as a branded tote bag, plush keychain blind box, or premium gift set. They will also be hosting a DIY tote bag event and check-in event with a Raymond Lam standee where you will earn the opportunity to receive further gifts and prizes.

Come check out HONG KONG MX MOONCAKES’ booth for a once in a lifetime experience!

Gift offerings, tasting availability, and activity details may vary based on availability and on-site conditions.

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

Yin-Chuan Organic Rice Farm is coming to exhibit at the 2026 USA Asian Culture and Food Expo!The largest organic farm in...
08/11/2026

Yin-Chuan Organic Rice Farm is coming to exhibit at the 2026 USA Asian Culture and Food Expo!

The largest organic farm in Taiwan, Yin-Chuan’s goal is to provide products that are both healthy and sustainable that are good for the land and the consumers. Come experience their range of rice products, from actual rice to rice flour, rice snacks, and instant vermicelli.

Come join Yin-Chuan to learn more about their commitment to nature and organic farming!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

Hell Ya Foods is coming to exhibit at the 2026 USA Asian Culture and Food Expo!Hell Ya Foods is dedicated to connecting ...
08/10/2026

Hell Ya Foods is coming to exhibit at the 2026 USA Asian Culture and Food Expo!

Hell Ya Foods is dedicated to connecting US consumers with authentic, high-quality Asian food brands by bridging the gap in the mainstream market. They will be bringing three premium products to display, including their Kameya Wasabi, Odawaraya Garlic Crunch Oil Scorpion, and Chura Kokuto Black Sugar. Each product is a must haves that pairs perfectly with various dishes that you can enjoy everyday.

Come join Hell Ya Foods to learn more about what their products can bring to you!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

TSAN YU YEN is coming to exhibit at the 2026 USA Asian Culture and Food Expo!TSAN YU YEN focuses on premium Taiwanese fr...
08/10/2026

TSAN YU YEN is coming to exhibit at the 2026 USA Asian Culture and Food Expo!

TSAN YU YEN focuses on premium Taiwanese frozen steamed food featuring authentic flavors, soft textures, and a low-additive approach. They will also be bringing Home Bake, a traditional Asian pastry brand, and h&BAKE, a better-for-you snack brand.

Come join TSAN YU YEN to experience a range of traditional and modern Taiwanese foods!

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

CHI CHA SAN CHEN is excited to see you at the 2026 USA Asian Culture and Food Expo!They will be bringing a variety of ex...
08/10/2026

CHI CHA SAN CHEN is excited to see you at the 2026 USA Asian Culture and Food Expo!

They will be bringing a variety of experiences and opportunities to their booth, including a Tea Aroma Challenge, live tea-brewing show, franchise consultations, and more. Visitors will also be able to try a variety of their signature drinks, and have the opportunity to win a range of amazing prizes to take home.

Come check out CHI CHA SAN CHEN’s booth for a once in a lifetime experience!

*Gift offerings, tasting availability, and activity details may vary based on availability and on-site conditions.

2026 USA Asian Culture and Food Expo
πŸ“… August 15–16, 2026
πŸ•™ 10:00 AM – 5:00 PM
πŸ“Œ San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
🎫 Get your tickets now:
https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB

08/10/2026

THIS WEEKEND! 🌏✨
The 2026 USA Asian Culture & Food Expo is almost here!

🍜 200+ food & beverage products from 8 countries
🌏 New U.S. launches & overseas brands
🍡 Tastings, live demos & interactive experiences
🀝 Industry connections & business opportunities
πŸŽ‰ Plus the West Coast Asian Foodie Festival!

πŸ“… August 15–16 | 10 AM–5 PM
πŸ“ San Mateo County Event Center

One weekend. So much to discover. Get your tickets now!

Address

1346 Saratoga Drive
San Mateo, CA
94403

Website

,

Alerts

Be the first to know and let us send you an email when USA Asian Culture and Food Expo posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to USA Asian Culture and Food Expo:

Shortcuts

Share

Category