08/12/2026
Food Brand Growth Seminar: Building Success in the U.S. Market
What actually drives sustainable growth for Asian food brands in the U.S.?
The 2026 USA Asian Culture & Food Expo Seminar Program gathers leading voices from across the food industry to deliver actionable strategies for brands ready to break into, expand, and scale within the American market.
Our lineup of expert sessions covers essential touchpointsβfrom grocery retail dynamics and go-to-market strategies to cross-border logistics, product localization, and mainstream expansion.
πΌ Industry Leaders & Topics
π‘ Bi-Rite Family of Businesses
π€ Speaker: Norma Quon β Director of Marketing + Community, Bi-Rite Family of Businesses (Formerly at UNFI, Whole Foods Market, and Nike)
π― Topic: The Retailer's Perspective: Marketing Your Food Brand for Grocery Success
π‘ BeyondBrands
π€ Speaker: Chris Cuvelier β President, BeyondBrands
π― Topic: How to Launch and Scale in the U.S.: A Practical Go-To-Market Roadmap for Asian Food Brands
π‘ Palate Booster
π€ Speaker: Namiko Kajiwara (ζ’Άεε₯ηΎε) β Founder & CEO, Palate Booster
π― Topic: Adapting Asian Food Products for American Consumers: Product Localization, Flavor, Packaging, and Brand Positioning
π‘ SPI West Port Inc.
π€ Speaker: Brian Choi β Co-Founder & EVP, SPI West Port Inc.
π― Topic: From Asian Brands to Mainstream Success: Winning in the U.S. Market
π‘ Best USA Logistics Inc.
π€ Company: Best USA Logistics Inc.
π― Topic: Cross-Border Logistics Regulations for Asian Products
π Two days of valuable business insights! Tailored for ambitious brands aiming to establish or expand their U.S. presence, this seminar series offers real-world perspectives on retail distribution, logistics, brand positioning, and market adaptation.
Head to the indoor stage to gain expert insights and network with the trailblazing Asian food and beverage brands transforming the industry!
2026 USA Asian Culture and Food Expo
π
August 15β16, 2026
π 10:00 AM β 5:00 PM
π San Mateo County Event Center (1346 Saratoga Dr, San Mateo, CA)
π« Get your tickets now: https://www.eventbrite.com/e/2026-usa-asian-culture-food-expo-asian-foodie-festival-san-mateo-ca-tickets-1984095880188?aff=ACFFB